I am a multidisciplinary Creative Strategist and Social Media & Brand Specialist with experience across luxury hospitality, lifestyle, fashion, wellness and culture. My work combines brand strategy, creative direction, social media leadership, content production, and performance-driven growth. Over the last decade, I have worked with brands including Martinhal Hotels & Resorts, O Beach Ibiza, Gunpowder Restaurants, Stone & Cloud, Sisley Iberia, Happy Mammoth, and Cupra Portugal. At Martinhal Hotels & Resorts, I led the brand’s digital presence across multiple platforms; redefining its creative direction and building a cohesive luxury-family positioning while independently managing strategy, content, partnerships, analytics, and community. I also specialize in building brands from the ground up. For Stone & Cloud Silks and Stone & Cloud Diamonds, I led positioning, visual identity, tone of voice, and AI-enhanced creative production; creating campaign-level visuals and storytelling systems without traditional agency infrastructure. With an international background spanning Spain, Switzerland, New York, and Lisbon, I bring both creative instinct and strategic thinking, alongside a strong understanding of global audiences and modern digital brand building. I would love the opportunity to bring my experience, creativity, and strategic approach to your team.…I am a multidisciplinary Creative Strategist and Social Media & Brand Specialist with experience across luxury hospitality, lifestyle, fashion, wellness and culture. My work combines brand strategy, creative direction, social media leadership, content production, and performance-driven growth. Over the last decade, I have worked with brands including Martinhal Hotels & Resorts, O Beach Ibiza, Gunpowder Restaurants, Stone & Cloud, Sisley Iberia, Happy Mammoth, and Cupra Portugal. At Martinhal Hotels & Resorts, I led the brand’s digital presence across multiple platforms; redefining its creative direction and building a cohesive luxury-family positioning while independently managing strategy, content, partnerships, analytics, and community. I also specialize in building brands from the ground up. For Stone & Cloud Silks and Stone & Cloud Diamonds, I led positioning, visual identity, tone of voice, and AI-enhanced creative production; creating campaign-level visuals and storytelling systems without traditional agency infrastructure. With an international background spanning Spain, Switzerland, New York, and Lisbon, I bring both creative instinct and strategic thinking, alongside a strong understanding of global audiences and modern digital brand building. I would love the opportunity to bring my experience, creativity, and strategic approach to your team.WWWW…