I have over 10 years of experience in branding and digital marketing, particularly in the fashion industry. My journey has led me to work with diverse teams and clients globally, enhancing brand visibility and engagement. I am passionate about creating impactful strategies that resonate with audiences.

Gabriela Herzog

I have over 10 years of experience in branding and digital marketing, particularly in the fashion industry. My journey has led me to work with diverse teams and clients globally, enhancing brand visibility and engagement. I am passionate about creating impactful strategies that resonate with audiences.

Available to hire

I have over 10 years of experience in branding and digital marketing, particularly in the fashion industry. My journey has led me to work with diverse teams and clients globally, enhancing brand visibility and engagement. I am passionate about creating impactful strategies that resonate with audiences.

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Experience Level

Expert

Language

Portuguese
Fluent
English
Fluent
German
Beginner

Work Experience

Freelance Branding and Digital Marketing Consultant at The Fashionista Bureau
August 1, 2020 - Present
Conducted freelance branding and digital marketing consultancy, created content for social media focused on fashion, and developed strategies to enhance brand visibility and engagement.
Marketing Communication Specialist at The Fashionista Bureau
April 1, 2018 - August 1, 2020
Analyzed consumer behavior, managed branding projects in Brazil and the UK, and created engagement-oriented content to support brand strategies.
Client Service and Copywriting at Luma Digital
February 1, 2025 - November 1, 2025
Created strategic copy for social media, coordinated with clients to ensure message consistency, and analyzed feedback to refine strategies.
Analyst Consumer Relationship and Crisis Management at Ingram Micro
January 1, 2018 - July 1, 2020
Handled negotiations and crisis management, developed consumer relationship strategies, and collaborated on plans with cross-functional teams.
Communication and Branding Analyst at Bischoff Group
June 1, 2013 - July 1, 2016
Partnered with agencies to implement integrated communication initiatives, oversaw brand application and managed customer service to build relationships.

Education

MBA in Artificial Intelligence for Business at Escola de Negócios Saint Paul
January 1, 2023 - February 4, 2026
Master in Brand Leadership at University of East Anglia
January 1, 2015 - January 1, 2017
Specialization in Connection Branding at PUCRS
January 1, 2011 - January 1, 2012
Bachelor in Advertising and Propaganda at FACCAT
January 1, 2006 - January 1, 2010

Qualifications

Google Ads Essential Training
January 1, 2025 - February 4, 2026
Fashion Sketching (Croqui de Moda)
January 11, 2030 - February 4, 2026
Fashion Styling and Image Making
January 11, 2030 - February 4, 2026
Digital Marketing
January 11, 2030 - February 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail