Available to hire
Brand Content Strategist professional with 10+ years of experience across branding, digital marketing, customer experience, and content strategy, I combine creativity with commercial thinking to increase visibility, engagement, and growth. I help brands scale through strategic content, strong brand positioning, and consumer-driven storytelling that connects with audiences and drives measurable results.
Focused on accelerating brand growth through content strategy, UGC, and audience-led digital storytelling, with a particular emphasis on beauty, lifestyle, and premium brands. With international experience supporting clients in the United States and the United Kingdom, I bring a global perspective to brand building. I’m especially passionate about translating brand identity into compelling narratives that resonate across cultures, platforms, and consumer touchpoints.
Core Highlights:
• Supported 10+ brands across branding, content strategy, and digital marketing, driving audience engagement and premium brand positioning.
• Improved brand positioning and audience engagement through customer-focused messaging, contributing to conversion increases of up to 25% across digital platforms.
• Managed multiple end-to-end content and branding projects simultaneously, maintaining 95%+ on-time delivery, brand consistency, and quality standards in fast-paced remote environments.
• Collaborated across Brazil, UK, and US markets, supporting multilingual communication, project coordination, and cross-functional collaboration across multiple time zones while maintaining high customer satisfaction standards.
Expertise:
Brand Strategy
Content Strategy
Content Marketing
UGC Creation
Digital Marketing
Consumer Insights
Audience Growth
Brand Positioning
Stakeholder Management
Project Management
Remote Collaboration
Cross-Cultural Communication
ChatGPT
Gemini
Perplexity
Julius AI
Canva
CapCut
Meta Business Suite
Instagram Insights
TikTok Analytics
Google Workspace
Notion
Trello
WordPress
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EU Citizen
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
German
Beginner
Work Experience
Brand Contet and UGC Creator Specialist at The Fashionista Bureau
March 2, 2026 - August 28, 2026• Create strategic UGC content, videos, and visual assets for beauty, lifestyle, and premium brands, supporting brand awareness, audience engagement, and paid media initiatives.
• Create conversion-focused scripts and creative concepts designed to increase audience engagement, watch time, brand affinity, and purchase intent.
• Produce premium short-form video content aligned with brand positioning, consumer behavior insights, and platform-specific best practices.
• Manage the full content production lifecycle, including creative ideation, scripting, filming, editing, optimization, and final asset delivery.
• Partner with brands to translate marketing objectives into authentic storytelling that strengthens audience connection, trust, and brand perception.
• Analyze content performance, audience engagement patterns, and market trends to continuously optimize creative strategies and content effectiveness.
• Adapt content approaches across different stages of the customer journey, balancing awareness, consideration, engagement, and conversion objectives.
• Support creator marketing initiatives by developing audience-centric content that reinforces product value and strengthens brand credibility.
• Leverage AI-powered tools to streamline content research, ideation, workflow management, and production efficiency.
• Manage multiple content projects simultaneously while maintaining creative consistency, quality standards, and on-time delivery.
Copywriter Analyst at Luma Digital
January 31, 2025 - November 14, 2025• Developed social media content and messaging aligned with client objectives, brand positioning, and audience needs across multiple digital channels.
• Collaborated with designers, account managers, and performance marketing teams to create content that supported brand visibility, audience engagement, and marketing goals.
• Managed content planning and publishing workflows, ensuring consistency in brand communication and alignment with campaign priorities.
• Participated in client strategy and performance review meetings, providing content recommendations based on audience engagement trends, campaign results, and client feedback.
• Supported content optimization initiatives by identifying opportunities to improve messaging, audience connection, and overall content effectiveness.
• Strengthened client relationships through proactive communication, stakeholder collaboration, and responsiveness to evolving business needs.
• Contributed to enhanced digital brand presence by developing audience-focused content that reinforced credibility, consistency, and customer engagement.
• Helped improve client satisfaction by delivering high-quality content solutions aligned with business objectives and market expectations.
Digital Marketing Specialist at The Fashionista Bureau
August 3, 2020 - February 27, 2026• Developed and executed content marketing initiatives across Instagram and YouTube, leveraging storytelling, consumer behavior insights, and brand positioning strategies to increase audience engagement, brand visibility, and customer loyalty.
• Created educational, promotional, and brand-driven content designed to strengthen audience connection, increase purchase intent, and support business growth objectives.
• Applied consumer insights, market trends, and digital analytics to optimize content performance, enhance user experience, and drive follower growth across social media platforms.
• Planned and executed social commerce initiatives, including live selling events, contributing to increased customer engagement and sales performance.
• Built and nurtured online communities through audience-focused communication strategies, fostering stronger customer relationships and brand credibility.
• Collaborated with content creators, local influencers, and personal stylists to develop educational content, live events, and partnership initiatives that expanded brand reach and strengthened audience engagement.
• Partnered with stakeholders to align content initiatives with customer needs, business goals, and market opportunities while maintaining brand consistency across digital channels.
Brand & Content Strategist at The Fashionista Bureau
April 2, 2018 - July 31, 2020• Conducted consumer behavior research and market analysis to identify audience needs, cultural trends, and opportunities to strengthen brand positioning.
• Developed branding and digital marketing recommendations based on consumer insights, transforming research findings into actionable marketing strategies and content initiatives.
• Managed branding projects for clients across Brazil and the United Kingdom, collaborating across different time zones and multicultural environments to ensure strategic alignment and successful project delivery.
• Supported brand development initiatives, including visual identity refinement, messaging consistency, and audience-focused communication strategies.
• Created content and brand experiences designed to increase engagement, strengthen audience connection, and reinforce brand credibility.
• Facilitated collaboration between brands, creators, and stakeholders, fostering meaningful partnerships and expanding networking opportunities in multicultural contexts.
• Applied market research, consumer psychology, and branding principles to support business growth, customer engagement, and long-term brand development.
• Enhanced brand visibility and customer perception through strategic positioning, audience-centric communication, and data-informed marketing recommendations.
Brand Experience Analyst at Ingram Micro
December 31, 2017 - June 30, 2020• Managed complex customer cases and escalations for Vodafone UK, delivering effective resolutions while maintaining a high standard of customer experience.
• Handled sensitive consumer complaints and crisis situations, balancing customer needs, company policies, and business objectives to achieve positive outcomes.
• Investigated customer concerns, analyzed feedback patterns, and identified recurring issues to support service improvements and enhance overall customer satisfaction.
• Collaborated with cross-functional teams to resolve high-priority cases, ensuring timely communication and consistent follow-through throughout the resolution process.
• Supported brand reputation and customer retention efforts by rebuilding trust through proactive communication, problem-solving, and relationship management.
• Negotiated solutions in challenging situations, demonstrating empathy, conflict resolution skills, and sound decision-making under pressure.
• Maintained detailed case documentation and compliance standards while managing multiple customer interactions in a fast-paced environment.
• Contributed to continuous service improvement initiatives by sharing customer insights, operational feedback, and recommendations with internal stakeholders.
• Consistently exceeded customer expectations through responsiveness, professionalism, and a customer-centric approach to issue resolution.
Brand Analyst at Bischoff Group
May 31, 2013 - July 25, 2016• Partnered with agencies and internal leadership to ensure strategic alignment and implement integrated communication and digital marketing initiatives.
• Coordinated content production for the social media channels and blogs of the Jorge Bischoff and Loucos & Santos brands, guiding both the agency and the internal team.
• Managed the online customer service operations, focusing on relationship building, reputation management, and responses to sensitive situations.
• Oversaw brand application across all touchpoints, ensuring visual consistency and alignment with brand positioning.
• Led special design projects alongside the CEO, including commemorative packaging that strengthened brand identity.
• Coordinated the Loucos & Santos website redesign in record time, ensuring alignment with brand positioning and an improved user experience.
• Developed a brand guidelines manual for customer service, unifying communication across channels and reducing critical incidents.
• Strengthened the JB Lovers brand community, boosting loyalty and increasing impact on e-commerce and in-store sales.
Education
MBA in Artificial Intelligence for Business at Escola de Negócios Saint Paul
January 1, 2023 - February 4, 2026Master in Brand Leadership at University of East Anglia
January 1, 2015 - January 1, 2017Specialization in Connection Branding at PUCRS
January 1, 2011 - January 1, 2012Bachelor in Advertising and Propaganda at FACCAT
January 1, 2006 - January 1, 2010Qualifications
Google Ads Essential Training
January 1, 2025 - February 4, 2026Fashion Sketching (Croqui de Moda)
January 11, 2030 - February 4, 2026Fashion Styling and Image Making
January 11, 2030 - February 4, 2026Digital Marketing
January 11, 2030 - February 4, 2026Industry Experience
Media & Entertainment, Professional Services, Retail
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