Hello, I’m Gabriela! I’m a visual designer who turns complexity into clarity. Solving real problems drives everything I do: from turning insights into user flows and wireframes that become meaningful products, to shaping brand identities that stand out and design systems that keep teams moving fast. I love adding animation, color, and a little spark to bring it all to life.…

Gabriela Yanez

Hello, I’m Gabriela! I’m a visual designer who turns complexity into clarity. Solving real problems drives everything I do: from turning insights into user flows and wireframes that become meaningful products, to shaping brand identities that stand out and design systems that keep teams moving fast. I love adding animation, color, and a little spark to bring it all to life.…

Available to hire

Hello, I’m Gabriela!

I’m a visual designer who turns complexity into clarity. Solving real problems drives everything I do: from turning insights into user flows and wireframes that become meaningful products, to shaping brand identities that stand out and design systems that keep teams moving fast. I love adding animation, color, and a little spark to bring it all to life.

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Language

English
Fluent

Work Experience

Brand & Graphic Designer at Freelance
August 1, 2022 - Present
Led end-to-end branding and visual identity for clients, developing brand guidelines, typography, color systems, and asset libraries. Collaborated with marketing, product, and leadership to craft storytelling through branding, UI visuals, and campaigns. Created presentations, digital ads, posters, and social assets; coordinated cross-functional teams and vendors to ensure consistency across touchpoints. Implemented AI-assisted workflows to streamline ideation, prototyping, and content generation, accelerating design turnaround by up to 50%.
Visual & Motion Designer at The George Agency
August 1, 2022 - September 17, 2025
Designed and animated brand narratives for clients across lifestyle and culture sectors; created motion graphics, storyboards, UI visuals, and campaign assets; collaborated with copywriters, product and marketing teams; delivered high-impact visuals for digital and social channels; maintained brand governance across campaigns.
Documentary Archive Researcher at Fine Point Films
May 1, 2020 - September 17, 2025
- Coordinated logistics for location scouting and research with production teams. - Researched, sourced, curated, and managed visual assets for documentary film productions. - Sourced and sequenced key archival footage to elevate narrative clarity and emotional tone.

Education

Bachelor's Degree at Queen's University Belfast
January 1, 2017 - January 1, 2020
Google Professional UX Design Certificate at Coursera
January 1, 2023 - January 1, 2024
BA Film Studies and Production at Queen's University Belfast
January 1, 2017 - January 1, 2020
Google Professional UX Design Certificate at Coursera
January 1, 2023 - January 1, 2024
Bachelor of Arts in Film Studies and Production at Queen's University Belfast
January 1, 2017 - January 1, 2020
Google Professional UX Design Certificate at Coursera - Google
January 1, 2023 - January 1, 2024

Qualifications

Google Professional UX Design Certificate
January 1, 2023 - January 1, 2024
BA Film Production
June 20, 2017 - June 1, 2020
Graduated with First Class Honours

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Real Estate & Construction
    paper Alimento App

    Alimento is a mobile app designed to help users preserve and share personal and family recipes through emotionally rich, story-driven pages. Unlike traditional recipe apps, Alimento blends practical functionality with editorial design; turning each dish into a curated narrative that highlights the people, memories, and culture behind it.

    By structuring the experience like an elegant magazine, we aimed to increase emotional engagement and make it easier to share and revisit these stories over time. This approach supports both long-term user retention and organic sharing, giving the product a strong foundation for community growth.