I'm a freelance digital systems and marketing consultant based in the Philippines, running my own consultancy. I work with businesses worldwide on SEO and AEO strategy, content, social media management and email marketing, website builds, and the automation and CRM workflows behind them. Recent work includes a full digital marketing overhaul for a New Zealand trading platform: rebuilt website, email campaigns, buyer-facing dashboards, and an automated lead generation system that replaced manual prospecting. I've also built AI-driven CRM automation for a membership organization's renewal workflow, and delivered SEO audits and growth plans for other clients. Before this, I spent over a decade in customer service, medical records, and professional kitchens, which is where the accuracy and follow-through come from. I don't just advise, I build. Clients get a working website, a live automation, or a running campaign, scoped as a fixed deliverable rather than billed by the hour. Portfolio: organic-theory.vercel.app

Gabriel Balenton

I'm a freelance digital systems and marketing consultant based in the Philippines, running my own consultancy. I work with businesses worldwide on SEO and AEO strategy, content, social media management and email marketing, website builds, and the automation and CRM workflows behind them. Recent work includes a full digital marketing overhaul for a New Zealand trading platform: rebuilt website, email campaigns, buyer-facing dashboards, and an automated lead generation system that replaced manual prospecting. I've also built AI-driven CRM automation for a membership organization's renewal workflow, and delivered SEO audits and growth plans for other clients. Before this, I spent over a decade in customer service, medical records, and professional kitchens, which is where the accuracy and follow-through come from. I don't just advise, I build. Clients get a working website, a live automation, or a running campaign, scoped as a fixed deliverable rather than billed by the hour. Portfolio: organic-theory.vercel.app

Available to hire

I’m a freelance digital systems and marketing consultant based in the Philippines, running my own consultancy. I work with businesses worldwide on SEO and AEO strategy, content, social media management and email marketing, website builds, and the automation and CRM workflows behind them.

Recent work includes a full digital marketing overhaul for a New Zealand trading platform: rebuilt website, email campaigns, buyer-facing dashboards, and an automated lead generation system that replaced manual prospecting. I’ve also built AI-driven CRM automation for a membership organization’s renewal workflow, and delivered SEO audits and growth plans for other clients.

Before this, I spent over a decade in customer service, medical records, and professional kitchens, which is where the accuracy and follow-through come from. I don’t just advise, I build. Clients get a working website, a live automation, or a running campaign, scoped as a fixed deliverable rather than billed by the hour.

Portfolio: organic-theory.vercel.app

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Work Experience

Founder & Digital Marketing Consultant at Organic Theory
January 1, 2026 - Present
As the founder of Organic Theory, I lead digital growth initiatives and systems transformation for businesses looking to modernize their marketing and operations. My work is hands-on across strategy, execution, and technical implementation. I have led full digital overhauls, rebuilt content ecosystems, and developed structured marketing roadmaps aligned with business goals. This includes launching SEO-optimized websites, improving search and AI discoverability, and strengthening overall brand positioning. Beyond marketing, I design and implement systems that improve efficiency and scalability. This includes building AI-assisted lead generation workflows, developing CRM and email automation processes, and working closely with developers to identify and resolve platform issues while guiding user experience improvements. Organic Theory operates at the intersection of marketing, technology, and operations, with a focus on delivering measurable growth, streamlined processes, and long-term business value through practical, results-driven execution.
The Echo Social at SEO Scpecialist
August 1, 2023 - December 31, 2025
Managed SEO strategy and on-page optimization across client accounts, tracking performance against organic traffic and ranking targets.
Marketing Intern at BV & Digital
January 1, 2023 - August 31, 2023
Supported content creation, SEO research, and market analysis across active client campaigns

Education

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Qualifications

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Industry Experience

Professional Services, Other
    SEO & Marketing Portfolio – Gabriel Balenton

    This portfolio showcases my work in SEO, digital marketing, and automation, built through hands-on experience in agency roles and freelance projects.

    Inside, you’ll find real case studies covering search engine optimization, paid advertising, content strategy, and workflow automation. Each project highlights not just the work delivered, but the measurable outcomes—traffic growth, improved conversion rates, and streamlined operations.

    I focus on practical, results-driven strategies using tools like Google Analytics, Meta Ads, Mailchimp, and Make.com to help businesses grow efficiently.

    Explore the full portfolio here: https://www.twine.net/signin