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I am an innovative and results-driven Industrial Designer with over 15 years of international experience focusing on retail architecture and brand experience. I've had the privilege of directing store rollouts and architectural projects across the Americas, working with brands such as Lacoste, and co-founding creative studios like Pitahaya Studio and ATLR. I believe in combining aesthetics, sustainability, and functionality to create impactful spaces that truly align with a brand's identity. I enjoy leading multidisciplinary teams and delivering turnkey solutions that bring creative concepts to life while driving business expansion.…I am an innovative and results-driven Industrial Designer with over 15 years of international experience focusing on retail architecture and brand experience. I've had the privilege of directing store rollouts and architectural projects across the Americas, working with brands such as Lacoste, and co-founding creative studios like Pitahaya Studio and ATLR. I believe in combining aesthetics, sustainability, and functionality to create impactful spaces that truly align with a brand's identity. I enjoy leading multidisciplinary teams and delivering turnkey solutions that bring creative concepts to life while driving business expansion.

Gabriel Antonio Cañas de Santos

Designer, Creative Director, Project Manager, +2

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I am an innovative and results-driven Industrial Designer with over 15 years of international experience focusing on retail architecture and brand experience. I've had the privilege of directing store rollouts and architectural projects across the Americas, working with brands such as Lacoste, and co-founding creative studios like Pitahaya Studio and ATLR. I believe in combining aesthetics, sustainability, and functionality to create impactful spaces that truly align with a brand's identity. I enjoy leading multidisciplinary teams and delivering turnkey solutions that bring creative concepts to life while driving business expansion.…I am an innovative and results-driven Industrial Designer with over 15 years of international experience focusing on retail architecture and brand experience. I've had the privilege of directing store rollouts and architectural projects across the Americas, working with brands such as Lacoste, and co-founding creative studios like Pitahaya Studio and ATLR. I believe in combining aesthetics, sustainability, and functionality to create impactful spaces that truly align with a brand's identity. I enjoy leading multidisciplinary teams and delivering turnkey solutions that bring creative concepts to life while driving business expansion.

Available to hire

I am an innovative and results-driven Industrial Designer with over 15 years of international experience focusing on retail architecture and brand experience. I’ve had the privilege of directing store rollouts and architectural projects across the Americas, working with brands such as Lacoste, and co-founding creative studios like Pitahaya Studio and ATLR.

I believe in combining aesthetics, sustainability, and functionality to create impactful spaces that truly align with a brand’s identity. I enjoy leading multidisciplinary teams and delivering turnkey solutions that bring creative concepts to life while driving business expansion.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Studio Director at Pitahaya Studio

March 1, 2024 - June 23, 2024

Design and brand experience consultancy focused on retail, hospitality, and architecture. Leads multidisciplinary teams for physical brand deployment projects, offering turnkey solutions from concept to execution.

Co-Founder at ATLR x Pitahaya

December 1, 2024 - June 23, 2024

Concept store and creative hub for Latinx entrepreneurs in Merida. Oversees store design, operations, and real estate development, combining cultural relevance with contemporary retail strategies.

Partner & CEO at LABCO

September 1, 2024 - June 23, 2024

Design and construction firm. Leads executive strategy and delivery of client spaces under the motto “We Build Dreams.”

Brand In-Store Design Director at Lacoste – North America

March 1, 2012 - November 30, 2023

Directed store rollouts, refurbishments, and architecture across North and Latin America. Managed CAPEX, brand compliance, and supplier coordination. Ensured every point of sale—from flagships to franchises—reflected HQ visual standards.

Executive Industrial Designer at SEPROM / PROMORED

November 1, 2011 - March 1, 2012

Concept development and 3D visualization for BTL marketing campaigns.