I am a versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page, off-page, local) and paid media channels, including Google Ads and PPC campaign management. I have a proven track record of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed PPC strategies to maximize traffic, leads, and ROI.…

Gabriel Odewale

I am a versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page, off-page, local) and paid media channels, including Google Ads and PPC campaign management. I have a proven track record of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed PPC strategies to maximize traffic, leads, and ROI.…

Available to hire

I am a versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page, off-page, local) and paid media channels, including Google Ads and PPC campaign management.

I have a proven track record of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed PPC strategies to maximize traffic, leads, and ROI.

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Skills

Experience Level

Google Ads
Expert
SEO
Expert
HubSpot
Expert
Semrush
Expert

Language

English
Fluent
Yoruba
Fluent

Work Experience

Independent Digital Marketing Practitioner at Remote (Personal Projects)
January 1, 2025 - Present
Managed an entertainment platform, executing full SEO spectrum (technical setup, on-page refinements, off-page outreach) along with Google Ads experiments for targeted campaigns.
Digital Marketing Specialist (SEO & PPC) at Ebonytech (Remote Freelance)
July 1, 2024 - December 31, 2024
Executed comprehensive on-page SEO (titles, metas, content structure, schema markup) and technical improvements; monitored Google Ads; created keyword groups; ran PPC experiments; delivered performance reports.
Digital Marketing Specialist (SEO & PPC) at Remote / Self-Driven
January 1, 2020 - December 31, 2022
Integrated paid and organic channels by syncing PPC keywords with SEO content; analyzed cross-channel data to improve Quality Scores and campaign efficiency; produced detailed ROI-focused reports.
SEO & Digital Marketing Specialist at Sapele, Nigeria
January 1, 2019 - December 31, 2022
Technical SEO audits (Core Web Vitals, on-page/off-page, local SEO); on-page optimization (content, meta tags, structure); local signals; cross-channel collaboration.

Education

Higher National Diploma (HND) in Marine Engineering at Nigerian Naval Institute of Technology
January 1, 2019 - December 31, 2022

Qualifications

HubSpot Inbound Marketing Certification
January 11, 2030 - February 1, 2026
Semrush Certification
January 11, 2030 - February 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper News & Entertainment SEO Optimization, Ranking & Keyword Research - Personal Website

    The goal of this project is to identify high-opportunity keywords that can help a news or entertainment website generate consistent organic traffic, improve Google visibility, and attract readers interested in trending topics, celebrity updates, and entertainment-related searches.