A versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page,
off-page, and local) and paid media channels, including Google Ads and PPC campaign management. Proven track record
of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed
PPC strategies to maximize traffic, leads, and ROI. Experienced in delivering full-funnel performance for client projects
through development agencies, with hands-on success in Google Ads setup, bidding optimization, keyword alignment,
and cross-channel synergy. Co-built and scaled a niche entertainment platform using advanced SEO alongside targeted
paid experiments, achieving measurable visibility and engagement gains. Certified in industry-leading tools from
HubSpot and Semrush, with strong analytical proficiency in Google Analytics, Search Console, and campaign metrics.
Excel at translating insights into actionable strategies, managing remote projects efficiently, and delivering sustainable
results in competitive digital landscapes.
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The goal of this project is to identify high-opportunity keywords that can help a news or entertainment website generate consistent organic traffic, improve Google visibility, and attract readers interested in trending topics, celebrity updates, and entertainment-related searches.
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