A versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page, off-page, and local) and paid media channels, including Google Ads and PPC campaign management. Proven track record of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed PPC strategies to maximize traffic, leads, and ROI. Experienced in delivering full-funnel performance for client projects through development agencies, with hands-on success in Google Ads setup, bidding optimization, keyword alignment, and cross-channel synergy. Co-built and scaled a niche entertainment platform using advanced SEO alongside targeted paid experiments, achieving measurable visibility and engagement gains. Certified in industry-leading tools from HubSpot and Semrush, with strong analytical proficiency in Google Analytics, Search Console, and campaign metrics. Excel at translating insights into actionable strategies, managing remote projects efficiently, and delivering sustainable results in competitive digital landscapes.

Gabriel Odewale

A versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page, off-page, and local) and paid media channels, including Google Ads and PPC campaign management. Proven track record of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed PPC strategies to maximize traffic, leads, and ROI. Experienced in delivering full-funnel performance for client projects through development agencies, with hands-on success in Google Ads setup, bidding optimization, keyword alignment, and cross-channel synergy. Co-built and scaled a niche entertainment platform using advanced SEO alongside targeted paid experiments, achieving measurable visibility and engagement gains. Certified in industry-leading tools from HubSpot and Semrush, with strong analytical proficiency in Google Analytics, Search Console, and campaign metrics. Excel at translating insights into actionable strategies, managing remote projects efficiently, and delivering sustainable results in competitive digital landscapes.

Available to hire

A versatile and results-driven Digital Marketing Specialist with comprehensive expertise across SEO (technical, on-page,
off-page, and local) and paid media channels, including Google Ads and PPC campaign management. Proven track record
of driving integrated growth by combining keyword research, content optimization, technical audits, and data-informed
PPC strategies to maximize traffic, leads, and ROI. Experienced in delivering full-funnel performance for client projects
through development agencies, with hands-on success in Google Ads setup, bidding optimization, keyword alignment,
and cross-channel synergy. Co-built and scaled a niche entertainment platform using advanced SEO alongside targeted
paid experiments, achieving measurable visibility and engagement gains. Certified in industry-leading tools from
HubSpot and Semrush, with strong analytical proficiency in Google Analytics, Search Console, and campaign metrics.
Excel at translating insights into actionable strategies, managing remote projects efficiently, and delivering sustainable
results in competitive digital landscapes.

See more

Language

English
Fluent
Yoruba
Fluent

Work Experience

Independent Digital Marketing Practitioner at Remote (Personal Projects)
January 1, 2025 - Present
Managed an entertainment platform, executing full SEO spectrum (technical setup, on-page refinements, off-page outreach) along with Google Ads experiments for targeted campaigns.
Digital Marketing Specialist (SEO & PPC) at Ebonytech (Remote Freelance)
July 1, 2024 - December 31, 2024
Executed comprehensive on-page SEO (titles, metas, content structure, schema markup) and technical improvements; monitored Google Ads; created keyword groups; ran PPC experiments; delivered performance reports.
Digital Marketing Specialist (SEO & PPC) at Remote / Self-Driven
January 1, 2020 - December 31, 2022
Integrated paid and organic channels by syncing PPC keywords with SEO content; analyzed cross-channel data to improve Quality Scores and campaign efficiency; produced detailed ROI-focused reports.
SEO & Digital Marketing Specialist at Sapele, Nigeria
January 1, 2019 - December 31, 2022
Technical SEO audits (Core Web Vitals, on-page/off-page, local SEO); on-page optimization (content, meta tags, structure); local signals; cross-channel collaboration.
Digital Marketing Specialist at Independent Projects / Personal Projects (Remote)
January 1, 2020 - December 31, 2022
Mastered integrated digital tactics including technical SEO resolutions, content- keyword alignment, and paid search fundamentals for multi-channel impact; applied rigorous SEO and content strategies to drive traffic, leads, and ROI.
Independent Digital Marketing Practitioner at Entertainment Platform / Personal Projects (Remote)
January 1, 2023 - June 30, 2024
Managed an entertainment platform with full SEO scope: technical audits, on-page refinements, off-page link-building, keyword research, content optimization, and PPC experiments to maximize traffic and leads.
Digital Marketing Practitioner at Independent Digital Marketing Practitioner (Remote)
July 1, 2024 - Present
Executed technical SEO audits and local enhancements (GBP management, citations); integrated paid and organic channels by syncing PPC keywords with SEO content; improved quality scores and campaign efficiency.

Education

Higher National Diploma (HND) in Marine Engineering at Nigerian Naval Institute of Technology
January 1, 2019 - December 31, 2022
HND - Marine Engineering at Nigerian Naval Institute of Technology
January 1, 2019 - December 1, 2022

Qualifications

HubSpot Inbound Marketing Certification
January 11, 2030 - February 1, 2026
Semrush Certification
January 11, 2030 - February 1, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - April 3, 2026
SEMrush Certification
January 11, 2030 - April 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper News & Entertainment SEO Optimization, Ranking & Keyword Research - Personal Website

    The goal of this project is to identify high-opportunity keywords that can help a news or entertainment website generate consistent organic traffic, improve Google visibility, and attract readers interested in trending topics, celebrity updates, and entertainment-related searches.