I'm a versatile UX designer and researcher based in Campinas, Brazil, with international experience collaborating with teams across Europe and the Americas. I enjoy turning research insights into clear, feasible design solutions for eCommerce, gaming, and B2B platforms, always prioritizing user needs and business goals. I'm open to relocation to Europe and excited to bring a narrative-driven, research-informed approach to new challenges, bridging gaps between product, engineering, and marketing to ship impactful experiences.

Gabriel Romero Ricardo

I'm a versatile UX designer and researcher based in Campinas, Brazil, with international experience collaborating with teams across Europe and the Americas. I enjoy turning research insights into clear, feasible design solutions for eCommerce, gaming, and B2B platforms, always prioritizing user needs and business goals. I'm open to relocation to Europe and excited to bring a narrative-driven, research-informed approach to new challenges, bridging gaps between product, engineering, and marketing to ship impactful experiences.

Available to hire

I’m a versatile UX designer and researcher based in Campinas, Brazil, with international experience collaborating with teams across Europe and the Americas. I enjoy turning research insights into clear, feasible design solutions for eCommerce, gaming, and B2B platforms, always prioritizing user needs and business goals.

I’m open to relocation to Europe and excited to bring a narrative-driven, research-informed approach to new challenges, bridging gaps between product, engineering, and marketing to ship impactful experiences.

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Skills

Experience Level

Expert

Language

English
Fluent
Portuguese
Fluent
French
Intermediate
Spanish; Castilian
Beginner

Work Experience

Senior UX Designer/Researcher at Dentsu World Services
November 1, 2022 - Present
Designed annotated wireframes from low to high fidelity for eCommerce platforms and B2B solutions. Facilitated cross-functional collaboration between developers, strategists, copywriters, and designers across globally distributed teams to ensure technically feasible and stakeholder-aligned features. Conducted research and usability testing to validate design decisions and deliver high-impact solutions. Created journey maps, service blueprints, task flows, and other research-driven deliverables with a narrative-driven user experience approach.
UX Designer/Researcher at Entain
September 1, 2021 - November 1, 2022
Planned, executed and delivered several usability A/B tests which offered valuable insights that informed the next sprints in Design and Development for European Online Gaming products. Conducted qualitative and quantitative research to support Product and Design teams, such as: Card Sorting exercises for Information Architecture Analysis, Google Analytics data analysis to inform website navigation.
UX Designer/Researcher at CI&T
December 1, 2021 - July 1, 2022
Conducted Guerilla Research on retail vendors to evaluate the effectiveness of a prototype directly with the users and collect insights on on-site and real life usage of the app. Planned, Conducted, Compiled and Delivered numerous rounds of Deep-Interviews with users remotely, which greatly informed the next steps in the Design, Research and Development processes. Performed Quantitative Data Analysis on huge userbases (20k+) to understand behaviors and trends and estimate the correct samples with minimized bias for focused qualitative studies in the following Research steps.
Junior UX Designer at Dextra Digital
March 1, 2019 - November 1, 2021
Designed low-to-high fidelity clickable prototypes based on research methods such as Google Analytics data analysis, Usability Testing, A/B testing, Desk Research and Competitive Analysis.
Full-Stack Developer at CPQD, Daitan and Dextra
February 1, 2014 - February 1, 2019
Full-Stack Developer delivering software across CPQD, Daitan, and Dextra; built and maintained web applications, collaborated with cross-functional teams and contributed to product development lifecycle.

Education

Science Without Borders Scholarship (Minor in Anthropology) at Vrije Universiteit Amsterdam (VU)
August 1, 2015 - August 1, 2016
Bachelor's Degree (Major in Computer Systems Analysis) at Pontifícia Universidade Católica de Campinas (PUCCAMP)
February 1, 2013 - February 1, 2017

Qualifications

Member of Toptal
January 11, 2030 - January 18, 2026
Online course certificates in Research, Writing, Gamification and Analytics
January 11, 2030 - January 18, 2026

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Retail, Professional Services