I am a Social Media & Influencer Marketing Specialist with over 3 years of experience connecting brands with authentic audiences through creative strategies. I've led influencer campaigns, optimized social media content, and generated impact. Passionate about new digital trends and committed to measurable results. Throughout my career, I have managed complete influencer marketing campaigns including search, negotiation, briefing, and coordination. I am dedicated to strategic content creation and community management, fostering audience interaction and loyalty. I continuously monitor and analyze results to optimize posts and engagement.

I am a Social Media & Influencer Marketing Specialist with over 3 years of experience connecting brands with authentic audiences through creative strategies. I've led influencer campaigns, optimized social media content, and generated impact. Passionate about new digital trends and committed to measurable results. Throughout my career, I have managed complete influencer marketing campaigns including search, negotiation, briefing, and coordination. I am dedicated to strategic content creation and community management, fostering audience interaction and loyalty. I continuously monitor and analyze results to optimize posts and engagement.

Available to hire

I am a Social Media & Influencer Marketing Specialist with over 3 years of experience connecting brands with authentic audiences through creative strategies. I’ve led influencer campaigns, optimized social media content, and generated impact. Passionate about new digital trends and committed to measurable results.

Throughout my career, I have managed complete influencer marketing campaigns including search, negotiation, briefing, and coordination. I am dedicated to strategic content creation and community management, fostering audience interaction and loyalty. I continuously monitor and analyze results to optimize posts and engagement.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Intermediate

Work Experience

Working Student Influencer Marketing Spain at Mybacs
July 31, 2025 - July 11, 2025
Development of collaboration strategies with influencers to position the brand in the Spanish market. Selection and management of influencers, performance analysis, and campaign optimization. Increase brand recognition on social media.
Working Student Video Marketing at Zooplus
February 28, 2025 - July 11, 2025
Production and editing of videos for social media and digital campaigns. Use of AI tools to create engaging and efficient visual content. Adaptation of video formats for different platforms.
Working Student Paid Social Advertising at TeamViewer
June 30, 2024 - July 11, 2025
Support in running B2B campaigns on LinkedIn and Facebook Ads. Audience optimization and KPI tracking. Creation of performance reports.
Strategic Executive at A seis grados
December 31, 2023 - July 11, 2025
Creation and execution of marketing campaigns with influencers for brands in different industries. Total management of the process: search, negotiation, briefing, and coordination with influencers. Analysis of results and reporting.
Intern Content Manager at AGO Publicidad
August 31, 2021 - July 11, 2025
Creation of strategic content for social media and implementation of weekly planning. Management of digital communities, promoting audience interaction and loyalty. Monitoring and analysis of results to optimize posts and engagement.
Working Student Influencer Marketing Spain at Mybacs
July 31, 2025 - July 23, 2025
Development of collaboration strategies with influencers to position the brand in the Spanish market. Selection and management of influencers, performance analysis, and campaign optimization. Increase brand recognition on social media.
Working Student Video Marketing at Zooplus
February 28, 2025 - July 23, 2025
Production and editing of videos for social media and digital campaigns. Use of AI tools to create engaging and efficient visual content. Adaptation of video formats for different platforms.
Working Student Paid Social Advertising at TeamViewer
June 30, 2024 - July 23, 2025
Support in running B2B campaigns on LinkedIn and Facebook Ads. Audience optimization and KPI tracking. Creation of performance reports.
Strategic Executive at A seis grados
December 31, 2023 - July 23, 2025
Creation and execution of marketing campaigns with influencers for brands in different industries. Total management of the process: search, negotiation, briefing, and coordination with influencers. Analysis of results and reporting.
Intern Content Manager at AGO Publicidad
August 31, 2021 - July 23, 2025
Creation of strategic content for social media and implementation of weekly planning. Management of digital communities, promoting audience interaction and loyalty. Monitoring and analysis of results to optimize posts and engagement.
Strategic Executive at ASeis Grados
December 31, 2023 - August 7, 2025
Managed creation of strategic social media content and implemented weekly planning. Oversaw digital communities to promote audience interaction and loyalty. Monitored and analyzed results to optimize posts and engagement.
Content Manager Intern at AGO Publicidad
August 31, 2021 - August 7, 2025
Produced and edited videos for social media and digital campaigns. Utilized AI tools to create engaging and efficient visual content. Adapted video formats for different platforms.
Video Marketing Working Student at Zooplus
February 28, 2025 - August 7, 2025
Developed collaboration strategies with influencers to position the brand in the Spanish market. Managed influencer selection and performance analysis along with campaign optimization, increasing social media brand recognition.
Influencer Marketing Working Student at Mybacs, Spain
July 31, 2025 - August 7, 2025
Supported B2B campaigns on LinkedIn and Facebook Ads. Optimized audience targeting and tracked KPIs. Created performance reports to measure campaign success.
Paid Social Advertising Working Student at TeamViewer
June 30, 2024 - August 7, 2025
Assisted in running paid social advertising campaigns, optimizing targeting, and tracking key performance indicators to enhance marketing results.
Strategic Executive at Aseis Grados
December 1, 2023 - August 21, 2025
Creation of strategic social media content and implementation of weekly planning. Managed digital communities, promoted audience interaction and loyalty. Conducted monitoring and analysis of results to optimize posts and engagement.
Intern Content Manager at AGO Publicidad
August 1, 2021 - August 21, 2025
Produced and edited videos for social media and digital campaigns. Used AI tools to create engaging and efficient visual content. Adapted video formats for different platforms.
Video Marketing Working Student at Zooplus
February 1, 2025 - August 21, 2025
Created collaboration strategies with influencers to position the brand in the Spanish market. Selected and managed influencers, performed performance analysis, and optimized campaigns. Increased brand recognition on social media.
Influencer Marketing Working Student at Mybacs
July 1, 2025 - August 21, 2025
Developed collaborations with influencers, managed selection and campaign optimization to improve brand recognition in social media.
Working Student Paid Social Advertising at Team Viewer
June 1, 2024 - August 21, 2025
Supported running B2B campaigns on LinkedIn and Facebook Ads. Optimized audience targeting and tracked KPIs. Created performance reports.

Education

Bachelor at Universidad Central
January 1, 2016 - December 31, 2021
M.A. at Hochschule Neu-Ulm
January 1, 2023 - December 31, 2025
Bachelor at Universidad Central
January 1, 2016 - December 31, 2021
M.A. in International Corporate Communication & Media Management at Hochschule Neu-Ulm - Neu-Ulm, Germany
January 1, 2023 - January 1, 2025
Bachelor in Advertising at Universidad Central - Bogotá, Colombia
January 1, 2016 - January 1, 2021
Advertising and Public Relations - Erasmus at Universitat Rovira i Virgili - Tarragona, Spain
September 1, 2019 - January 31, 2020
M.A. in International Corporate Communication & Media Management at Hochschule Neu-Ulm
January 1, 2023 - January 1, 2025
Bachelor in Advertising at Universidad Central - Bogotá
January 1, 2016 - January 1, 2021
Advertising and Public Relations (Erasmus) at Universitat Rovira i Virgili - Tarragona, Spain
September 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services