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Beauty content creator and KOL specialist based in Jakarta, with experience in social media content planning and execution for beauty brands since 2019. Strong background as a KOL specialist and Master of Ceremony, known for creative, engaging (often humorous) makeup and lifestyle content. Currently managing TikTok content for a leading Indonesian beauty salon and handling end-to-end coordination—content strategy, influencer partnerships, and client relationship management—focused on growing brand presence and engagement through innovative social media strategies.…Beauty content creator and KOL specialist based in Jakarta, with experience in social media content planning and execution for beauty brands since 2019. Strong background as a KOL specialist and Master of Ceremony, known for creative, engaging (often humorous) makeup and lifestyle content. Currently managing TikTok content for a leading Indonesian beauty salon and handling end-to-end coordination—content strategy, influencer partnerships, and client relationship management—focused on growing brand presence and engagement through innovative social media strategies.

Gaby Lesnussa

Content Creator, Influencer Marketing Manager, Content Producer

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Beauty content creator and KOL specialist based in Jakarta, with experience in social media content planning and execution for beauty brands since 2019. Strong background as a KOL specialist and Master of Ceremony, known for creative, engaging (often humorous) makeup and lifestyle content. Currently managing TikTok content for a leading Indonesian beauty salon and handling end-to-end coordination—content strategy, influencer partnerships, and client relationship management—focused on growing brand presence and engagement through innovative social media strategies.…Beauty content creator and KOL specialist based in Jakarta, with experience in social media content planning and execution for beauty brands since 2019. Strong background as a KOL specialist and Master of Ceremony, known for creative, engaging (often humorous) makeup and lifestyle content. Currently managing TikTok content for a leading Indonesian beauty salon and handling end-to-end coordination—content strategy, influencer partnerships, and client relationship management—focused on growing brand presence and engagement through innovative social media strategies.

Available to hire

Beauty content creator and KOL specialist based in Jakarta, with experience in social media content planning and execution for beauty brands since 2019. Strong background as a KOL specialist and Master of Ceremony, known for creative, engaging (often humorous) makeup and lifestyle content.

Currently managing TikTok content for a leading Indonesian beauty salon and handling end-to-end coordination—content strategy, influencer partnerships, and client relationship management—focused on growing brand presence and engagement through innovative social media strategies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

KOL Specialist at IconLink (Good Sale Tech subsidiary)

February 1, 2025 - March 31, 2025

Worked as a freelance KOL Specialist representing Taures Agency for Reebok campaigns (Feb–Mar 2025). Contacted KOLs, coordinated posting schedules aligned with campaign timelines, and supported smooth influencer deliverables and brand visibility.

Marketing Content Creator & Activation (TikTok) at LIT Group

January 1, 2024 - Present

Managed and grew Ruhee Diary’s TikTok account, including end-to-end content production: planning, on-screen hosting, talent sourcing, filming, editing, and publishing. Reached over 1M total views and produced top-performing content. Handled activations by sourcing makeup artists/KOLs for collaborations, supporting product sponsorships and voucher distribution for makeup classes, and organizing brand activations to increase visibility. Represented the brand at multiple events, managed sales booths, hosted product launch events, and supported international-facing sales/promotions where applicable. In 2025 transitioned into beauty services/marketing focused on lash and beauty salon marketing, managing EV and Ruhee TikTok accounts in parallel.

Livestreamer & Content Creator at TikTok Shop Fashion

September 1, 2023 - October 31, 2023

Worked as livestreamer and content creator for TikTok Shop Fashion’s official account, producing live sessions and video content to promote fashion products, drive sales, and increase audience engagement. Monitored TikTok dashboards and GMV performance to evaluate livestream outcomes. Planned and executed TikTok-specific on-screen storytelling aligned with platform trends and brand objectives.

KOL Specialist at IconLink (MCN), Good Sale Tech

November 1, 2022 - June 30, 2023

Managed KOL collaborations and coordinated campaign posting timelines. Searched for and contacted beauty influencers, negotiated bonus agreements, and maintained ongoing relationships to support influencer retention and successful campaign execution. Later supported SeaMakeup endorsements, creating tailored endorser briefs per product and adapting messaging to each influencer’s style.

Master of Ceremony (MC)

January 1, 2017 - April 30, 2024

Hosted multiple events including the 2017 CourseNet Gathering & Award Night (IT/tech industry achievements), PT Trinet Solusi Integrasi’s April 2024 event on Simplified Security with powerful AI capabilities (attended by international partners across Singapore/India/Korea), and the 2023 Security Trends for Indonesia event presented by PT Brikom Entrip as Indonesia for distributor-focused security systems (multiple participating companies).

Beauty Content Creator, KOL Specialist, Master of Ceremony

January 1, 2017 - Present

Created beauty-focused and lifestyle content since 2019 across Instagram and TikTok, producing engaging, beginner-friendly makeup tutorials with easy everyday looks and accessible product recommendations. Worked as free-lance talent for commercials and makeup artist projects, and served as host/MC for events and brand activations since 2017. Acted as Key Opinion Leader (KOL) attending brand events and building industry connections. Managed QV Skincare’s TikTok account from August 2024 with content planning, shooting, and editing using basic TikTok tools to boost engagement.