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Hi, I'm Pablo García-Rolón, a seasoned Creative Lead with over five years of experience crafting brand-aligned visual content, most recently at AB InBev. I specialize in art direction, graphic design, brand strategy, and digital content creation, and love leading creative teams to deliver impactful visual narratives that resonate with audiences. I'm passionate about combining creativity with strategic thinking to elevate brand identities across different platforms. Whether it's through digital campaigns, social media content, or product packaging, I enjoy making complex ideas come to life visually and contributing to successful marketing efforts.…Hi, I'm Pablo García-Rolón, a seasoned Creative Lead with over five years of experience crafting brand-aligned visual content, most recently at AB InBev. I specialize in art direction, graphic design, brand strategy, and digital content creation, and love leading creative teams to deliver impactful visual narratives that resonate with audiences. I'm passionate about combining creativity with strategic thinking to elevate brand identities across different platforms. Whether it's through digital campaigns, social media content, or product packaging, I enjoy making complex ideas come to life visually and contributing to successful marketing efforts.

Pablo García-Rolón

Art Director, Graphic Designer, Project Manager

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Hi, I'm Pablo García-Rolón, a seasoned Creative Lead with over five years of experience crafting brand-aligned visual content, most recently at AB InBev. I specialize in art direction, graphic design, brand strategy, and digital content creation, and love leading creative teams to deliver impactful visual narratives that resonate with audiences. I'm passionate about combining creativity with strategic thinking to elevate brand identities across different platforms. Whether it's through digital campaigns, social media content, or product packaging, I enjoy making complex ideas come to life visually and contributing to successful marketing efforts.…Hi, I'm Pablo García-Rolón, a seasoned Creative Lead with over five years of experience crafting brand-aligned visual content, most recently at AB InBev. I specialize in art direction, graphic design, brand strategy, and digital content creation, and love leading creative teams to deliver impactful visual narratives that resonate with audiences. I'm passionate about combining creativity with strategic thinking to elevate brand identities across different platforms. Whether it's through digital campaigns, social media content, or product packaging, I enjoy making complex ideas come to life visually and contributing to successful marketing efforts.

Available to hire

Hi, I’m Pablo García-Rolón, a seasoned Creative Lead with over five years of experience crafting brand-aligned visual content, most recently at AB InBev. I specialize in art direction, graphic design, brand strategy, and digital content creation, and love leading creative teams to deliver impactful visual narratives that resonate with audiences.

I’m passionate about combining creativity with strategic thinking to elevate brand identities across different platforms. Whether it’s through digital campaigns, social media content, or product packaging, I enjoy making complex ideas come to life visually and contributing to successful marketing efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

SR Graphic Designer / Creative Lead at AB InBev

October 1, 2019 - February 29, 2024

Led the marketing team to design visual content, ensuring brand consistency across diverse craft beer product lines. Managed the creative process from concept to execution and supervised the development of visual materials in alignment with brand guidelines and aesthetic standards.

Senior Art Director at WOW MKTG

November 1, 2017 - June 30, 2019

Directed comprehensive visual strategies to enhance brand identities for healthcare and retail clients. Contributed to crafting new business pitches leading to successful client acquisitions and expansions. Managed diverse design concepts from inception to delivery, ensuring alignment with client specifications and industry standards.

Art Director at DDB Latina Puerto Rico

January 1, 2016 - October 31, 2017

Developed and implemented digital art concepts to elevate social media presence for well-known brands. Created engaging video content tailored specifically for Facebook and Instagram. Produced dynamic web banner animations to enhance integrated marketing efforts and boost brand visibility.

Senior Graphic Designer at Muuaaa Design Studio

June 1, 2015 - August 31, 2015

Led research efforts to align brand strategies with market objectives and industry trends, resulting in a cohesive brand strategy. Conducted color analysis and optimized the brand's color palette to a more sophisticated and updated version.

Freelance Art Director at Buena Vibra Group

October 1, 2014 - April 30, 2015

Conceptualized and implemented innovative visual strategies for diverse advertising campaigns, enriching brand identity and engagement across digital and print media for clients.

Freelance Art Director at J. Walter Thompson Worldwide

May 1, 2014 - August 31, 2014

Created visually compelling advertising campaigns for diverse client brands, collaborating closely with creative teams to meet strategic goals under tight deadlines.

Art Director at Havas Worldwide

July 31, 2011 - February 27, 2014

Led visual design and conceptualization of creative campaigns for global brands, collaborating with cross-functional teams to deliver impactful visual narratives that enhanced brand presence and audience engagement.