Edgar Putro Pratomo

Led digital subscription initiatives and cross-functional campaigns; drove lead generation and enrollment efforts; coordinated with multiple teams to ensure campaign success; achieved revenue growth and tested tools for B2B digital marketing.

Executed end-to-end digital subscription campaigns for B2B and B2C segments, focusing on lead generation, campaign optimization, and revenue growth. Collaborated with product, technology, data and editorial teams to ensure campaign success across channels. Managed cross-functional campaigns and achieved up to 50% growth in digital revenue for a national media company. Led onboarding and improved lead conversion; tested new tools for lead generation in B2B digital marketing. Received AMSIA Award for Best Audience Engagement and Revenue via the Dukung Kami Initiative.

Led digital subscription campaigns and transactions across B2B and B2C marketing. Collaborated with product, technology, and editorial teams to ensure campaign success. Managed lead generation campaigns using Facebook Ads and social media, achieving up to 50% revenue growth for the national media brand. Coordinated cross-functional efforts to optimize ad performance and improve lead quality.