I’m Gareth Sanger, a multidisciplinary creative with over a decade of experience art directing high-impact campaigns for global brands in the sports and fashion lifestyle space. Expert in concept development, creative key visuals, and brand storytelling, with a refined command of typography and visual systems. Proven track record leading end-to-end creative from ideation through execution, building consistent, emotionally resonant brand worlds across digital, print, retail, and experiential. Adept at working independently or as part of globally distributed creative teams. Currently seeking remote-first opportunities to push boundaries through bold, culturally aware design. I’m also available on a freelance basis. Art Direction & Visual Campaigns Led creative direction for sportswear and fashion clients, crafting elevated and expressive campaign visuals across all touchpoints. Brand Identity & Strategy Developed cohesive brand systems that balance storytelling and commercial clarity, with a strong emphasis on typography and visual hierarchy. Typography & Layout Design Deep understanding of type as a central brand pillar - custom type treatments, grid systems, and editorial design thinking. Remote Collaboration & Leadership Experienced in leading remote projects across multiple time zones; clear communicator, fast executor, and self-directed thinker.

Gareth Sanger

I’m Gareth Sanger, a multidisciplinary creative with over a decade of experience art directing high-impact campaigns for global brands in the sports and fashion lifestyle space. Expert in concept development, creative key visuals, and brand storytelling, with a refined command of typography and visual systems. Proven track record leading end-to-end creative from ideation through execution, building consistent, emotionally resonant brand worlds across digital, print, retail, and experiential. Adept at working independently or as part of globally distributed creative teams. Currently seeking remote-first opportunities to push boundaries through bold, culturally aware design. I’m also available on a freelance basis. Art Direction & Visual Campaigns Led creative direction for sportswear and fashion clients, crafting elevated and expressive campaign visuals across all touchpoints. Brand Identity & Strategy Developed cohesive brand systems that balance storytelling and commercial clarity, with a strong emphasis on typography and visual hierarchy. Typography & Layout Design Deep understanding of type as a central brand pillar - custom type treatments, grid systems, and editorial design thinking. Remote Collaboration & Leadership Experienced in leading remote projects across multiple time zones; clear communicator, fast executor, and self-directed thinker.

Available to hire

I’m Gareth Sanger, a multidisciplinary creative with over a decade of experience art directing high-impact campaigns for global brands in the sports and fashion lifestyle space. Expert in concept development, creative key visuals, and brand storytelling, with a refined command of typography and visual systems.

Proven track record leading end-to-end creative from ideation through execution, building consistent, emotionally resonant brand worlds across digital, print, retail, and experiential. Adept at working independently or as part of globally distributed creative teams. Currently seeking remote-first opportunities to push boundaries through bold, culturally aware design. I’m also available on a freelance basis.

Art Direction & Visual Campaigns
Led creative direction for sportswear and fashion clients, crafting elevated and expressive campaign
visuals across all touchpoints.

Brand Identity & Strategy
Developed cohesive brand systems that balance storytelling and commercial clarity, with a strong
emphasis on typography and visual hierarchy.

Typography & Layout Design
Deep understanding of type as a central brand pillar - custom type treatments, grid systems, and
editorial design thinking.

Remote Collaboration & Leadership
Experienced in leading remote projects across multiple time zones; clear communicator, fast executor, and self-directed thinker.

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Work Experience

Brand Director at Baked Creative
December 31, 2025 - August 6, 2025
Brand Director at DINK
January 1, 2020 - August 6, 2025
Led brand direction, overseeing creative strategies and visual communications that elevated brand presence and engagement.
Creative Director at DINK
January 1, 2019 - August 6, 2025
Directed creative vision and execution of projects, focusing on innovative branding and campaign development.
Creative Director at Pro:Direct
January 1, 2018 - August 6, 2025
Led creative direction for sportswear and fashion clients, crafting elevated and expressive campaign visuals across all touchpoints.
Art Director at Pro:Direct
January 1, 2017 - August 6, 2025
Managed art direction and visual campaigns, ensuring cohesive brand identity and compelling design solutions.
Senior Designer at Pro:Direct
January 1, 2015 - August 6, 2025
Developed detailed design assets and visual materials to support brand strategy and campaign goals.
Mid-Weight Designer at Pro:Direct
January 1, 2014 - August 6, 2025
Contributed to design projects with a focus on layout, typography, and brand consistency across media.
Freelance Designer at GarethSanger
January 1, 2011 - August 6, 2025
Provided freelance design services including branding, visual campaigns and digital media projects.
Freelance Design Studio Owner at sanger.studio
January 1, 2025 - Present
Operating a freelance design studio delivering multidisciplinary creative projects with a focus on branding and visual storytelling.

Education

Bachelor of Arts, Graphic Design at Arts University Bournemouth
September 1, 2007 - July 1, 2010
Visual Communication at Arts University Bournemouth
September 1, 2007 - July 1, 2009
BTEC National Diploma, Graphic Design, Typography at Staffordshire University
September 1, 2004 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services