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Having worked in the digital marketing industry since 2004, I’ve seen the major shifts in SEO and online growth and have led technical and content-led improvements across a wide range of industries. I manage and optimise major CMS platforms (WordPress, Magento, Shopify, Drupal, Joomla, Xsolla), and I’m comfortable working on the backend (PHP, Ruby, C#) to enhance site functionality. I’m a strong advocate for conversion-rate-focused marketing, using UX and CRO (including A/B testing) to improve ROI, alongside brand awareness and recognition. I also enjoy creating content in my spare time—combining my experience with video gaming, livestreaming, video editing, and content syndication to support strategy and growth.…Having worked in the digital marketing industry since 2004, I’ve seen the major shifts in SEO and online growth and have led technical and content-led improvements across a wide range of industries. I manage and optimise major CMS platforms (WordPress, Magento, Shopify, Drupal, Joomla, Xsolla), and I’m comfortable working on the backend (PHP, Ruby, C#) to enhance site functionality. I’m a strong advocate for conversion-rate-focused marketing, using UX and CRO (including A/B testing) to improve ROI, alongside brand awareness and recognition. I also enjoy creating content in my spare time—combining my experience with video gaming, livestreaming, video editing, and content syndication to support strategy and growth.

Gareth Torrance

SEO Expert, Digital Marketer, Content Strategist, +1

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Having worked in the digital marketing industry since 2004, I’ve seen the major shifts in SEO and online growth and have led technical and content-led improvements across a wide range of industries. I manage and optimise major CMS platforms (WordPress, Magento, Shopify, Drupal, Joomla, Xsolla), and I’m comfortable working on the backend (PHP, Ruby, C#) to enhance site functionality. I’m a strong advocate for conversion-rate-focused marketing, using UX and CRO (including A/B testing) to improve ROI, alongside brand awareness and recognition. I also enjoy creating content in my spare time—combining my experience with video gaming, livestreaming, video editing, and content syndication to support strategy and growth.…Having worked in the digital marketing industry since 2004, I’ve seen the major shifts in SEO and online growth and have led technical and content-led improvements across a wide range of industries. I manage and optimise major CMS platforms (WordPress, Magento, Shopify, Drupal, Joomla, Xsolla), and I’m comfortable working on the backend (PHP, Ruby, C#) to enhance site functionality. I’m a strong advocate for conversion-rate-focused marketing, using UX and CRO (including A/B testing) to improve ROI, alongside brand awareness and recognition. I also enjoy creating content in my spare time—combining my experience with video gaming, livestreaming, video editing, and content syndication to support strategy and growth.

Available to hire

Having worked in the digital marketing industry since 2004, I’ve seen the major shifts in SEO and online growth and have led technical and content-led improvements across a wide range of industries. I manage and optimise major CMS platforms (WordPress, Magento, Shopify, Drupal, Joomla, Xsolla), and I’m comfortable working on the backend (PHP, Ruby, C#) to enhance site functionality.

I’m a strong advocate for conversion-rate-focused marketing, using UX and CRO (including A/B testing) to improve ROI, alongside brand awareness and recognition. I also enjoy creating content in my spare time—combining my experience with video gaming, livestreaming, video editing, and content syndication to support strategy and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Turkish

Advanced

English

Fluent

Work Experience

SEO and AIO Account Manager at Atomic Digital Marketing / Atomic Digital Labs

July 1, 2025 - Present

Managed SEO and AIO account work, supporting technical SEO and content-led growth strategies while coordinating between teams to keep client projects progressing smoothly.

SEO Manager at Cadastra

March 1, 2024 - July 1, 2025

Managed the technical SEO team and delivered technical SEO strategies including keyword optimisation, page speed improvements, UX and CRO strategies, and A/B split testing. Collaborated with other channels (PPC, paid social, organic social, digital PR, and content) to build integrated marketing plans across multiple verticals.

Search Engine Optimization Manager at Digital Ethos

June 1, 2022 - April 1, 2024

Led the technical SEO team and implemented technical SEO initiatives (keyword optimisation, page speed improvements, UX/CRO, and A/B testing). Worked cross-functionally with PPC, paid social, organic social, digital PR, and content to drive multi-channel marketing strategies across B2B, SaaS, B2C, eCommerce, charity, bitcoin, and the public sector.

Blogger at 16 Bit Dad

September 1, 2016 - October 1, 2018

Created and published content for a parenting and retro gaming blog (including collecting SNES games and raising an autistic child), building an audience through ongoing content production.

SEO Lead at Brave Agency

February 1, 2016 - June 1, 2022

Headed the digital marketing team covering SEO, PPC, social media marketing, and content generation. Responsible for team growth, training, client communication, strategic planning, proposals, audits (on-page technical, off-page link profile, competitor audits), and recommendations for issues affecting search visibility.

Digital Marketing Executive at NGA Human Resources

September 1, 2015 - February 1, 2016

Supported digital marketing activities, including website optimisation and related marketing execution.

Search and Data Consultant at 1st Online Solutions

January 1, 2015 - September 1, 2015

Performed SEO audits (on-page technical, off-page link profile, competitor audits), investigated issues affecting search visibility, and collaborated with content and outreach teams. Assisted with monthly reporting for clients.

SEO Executive at Interflora British Unit

November 1, 2013 - November 1, 2014

Created and maintained landing page reports to help address 'Term Not Provided'. Oversaw SEO and customer-experience projects, created and presented monthly reports and executive presentations, managed technological development on main websites, liaised with an SEO agency, and assisted with social and telemarketing campaigns and SEO-focused outreach/content marketing.

SEO Executive at Bauer Media

June 1, 2013 - November 1, 2013

Conducted SEO linguistic profiles and audits for major branded sites, liaised with editorial departments to optimise content, presented findings to departments, and created action plans for link building, on-page optimisation, and link profile cleanup (including post-Panda/Penguin remediation).

English Teacher at American Culture Language Course

August 1, 2011 - March 1, 2013

Taught students of all ages and optimised the company website; managed course administration related to provided classes.

SEO Executive at 1st Online Solutions

May 1, 2010 - April 1, 2011

Created and implemented off-page SEO strategies including article writing, link building, and brand awareness. Delivered SEM and SEO results for multiple clients (e.g., traffic growth within first three months) and managed a team focused on white-hat SEO and architecture restructuring.