Gargi Rajurkar

Assisted in planning and execution of global paid media campaigns across 14 markets, including brief creation, asset coordination, media plans and cross-team collaboration (digital, social, programmatic, OOH). Acted as liaison between international markets and the media agency; supported coordination & follow-up for centrally managed campaigns. Managed international media budgets, monitored spend allocation, and prepared reports to optimize ROI. Monitored and analyzed campaign performance using GA4 and Excel; provided KPI-driven insights across funnel stages (Awareness to Conversion).

Designed and implemented 10+ marketing collateral (visual materials, videos, presentations, brochures) to support the sales team. Coordinated with stakeholders to create 360-degree marketing strategy and social media calendars. Assisted in managing 5+ digital marketing campaigns and content for internal and external communications. Conducted competitor analysis and market research across EMEA and APAC to derive insights for brand positioning.

Created and executed social media strategies/briefs (LinkedIn, X, YouTube), bi-monthly newsletters, articles, and helped manage events to increase engagement and visibility for executive education. Tracked KPIs with Google Analytics and optimized campaigns. Updated the website with SEO/SEA improvements and new features. Converted leads from social media & CRM into clients, enhancing sales performance with targeted follow-ups.