Hands-on Shopify Developer and Senior Web Designer with 10+ years of experience delivering end-to-end e-commerce websites from UX/UI design through development, QA, launch, optimisation, and client handover. Strong background in Shopify and Shopify Plus, with deep experience in Liquid, theme architecture, custom sections, app integrations, performance optimisation, conversion-focused improvements, and digital execution. Commercially aware and highly organised, with a strong track record of turning business direction into action across storefront implementation, email ecosystem support, site optimisation, and coordination with clients, stakeholders, and cross-functional teams. Confident working across technical execution and e-commerce operations in fast-moving environments.

Gati Shah

Hands-on Shopify Developer and Senior Web Designer with 10+ years of experience delivering end-to-end e-commerce websites from UX/UI design through development, QA, launch, optimisation, and client handover. Strong background in Shopify and Shopify Plus, with deep experience in Liquid, theme architecture, custom sections, app integrations, performance optimisation, conversion-focused improvements, and digital execution. Commercially aware and highly organised, with a strong track record of turning business direction into action across storefront implementation, email ecosystem support, site optimisation, and coordination with clients, stakeholders, and cross-functional teams. Confident working across technical execution and e-commerce operations in fast-moving environments.

Available to hire

Hands-on Shopify Developer and Senior Web Designer with 10+ years of experience delivering end-to-end e-commerce websites from UX/UI design through development, QA, launch, optimisation, and client handover. Strong background in Shopify and Shopify Plus, with deep experience in Liquid, theme architecture, custom sections, app integrations, performance optimisation, conversion-focused improvements, and digital execution.

Commercially aware and highly organised, with a strong track record of turning business direction into action across storefront implementation, email ecosystem support, site optimisation, and coordination with clients, stakeholders, and cross-functional teams. Confident working across technical execution and e-commerce operations in fast-moving environments.

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Experience Level

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Work Experience

Senior Shopify Developer at The Hope Factory
September 1, 2018 - Present
Designed and shipped multiple high-traffic Shopify Plus stores end-to-end, owning UX in Figma, theme build, QA, content migration, and launch. Implemented Script Editor for advanced discounting, shipping rules, and checkout logic; automated promos using Launchpad & Flow. Built conversion-focused Liquid templates for PDPs, PLPs, and landing pages; componentized sections for scalable content management. Integrated Klaviyo, Yotpo, Recharge, and other apps, and configured GA4/GTM tagging to support analytics, CRO, and performance tracking. Optimized Core Web Vitals, page speed, semantic markup, and SEO foundations to improve visibility and load times. Collaborated with designers, marketers, and PMs; presented work to clients, provided UX rationale, and led handover training. Mentored junior devs and maintained a robust, scalable Shopify architecture across stores.
Web Developer at Mod Media
September 1, 2014 - August 1, 2018
Migrated stores from other platforms to Shopify or Shopify Plus; created private apps using Shopify API for advanced functionality. Managed multi-store setups for international markets, customizing currencies, locales, and tax rules; developed custom product filtering and search functionality using Boost Commerce and other tools.
Web Developer at TG FX Studio
December 1, 2013 - August 1, 2014
Gathers client requirements; finalizes themes; resolves cross-browser compatibility issues; defines deadlines and estimates hours with the team; performs browser testing and debugging.

Education

Bachelor of Engineering at Charotar Institute of Technology, Gujarat University, India
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail