Available to hire
I am an experienced Digital Marketing professional with over 8 years of successfully implementing aggressive digital marketing strategies that deliver compelling business results. I specialize in building brands, increasing brand awareness, driving online traffic, and optimizing conversion rates to maximize ROI.
I enjoy working in dynamic and fast-paced environments where I can enhance my skills and contribute effectively through performance marketing, social media management, content creation, SEO, SEM, and data-driven marketing strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Ecommerce and Digital Marketing Manager at Al Zaabi Group
December 1, 2024 - PresentLead and manage omnichannel digital marketing efforts for FEPY, the UAE's largest online store for building materials and home improvement, catering to both B2B and B2C markets across UAE. Develop and execute comprehensive performance marketing strategies to drive user acquisition, revenue growth, and maximize ROI. Efficiently track customer inquiries, feedback, and delivery processes using CRM tools to enhance customer satisfaction and streamline operations. Utilize tools such as Magento, Helium 10, Klevu, Hotjar, LiveRamp, and Amazon Seller Central for data-driven insights. Optimize digital campaigns across SEM, SEO, PPC, social media, and affiliate networks focusing on CAC, LTV, and ROI. Collaborate with internal teams to align marketing strategies with business goals. Leverage Firebase and Apple Search Ads for targeted marketing strategies, enhance app installs and user engagement. Oversee marketing analytics to improve campaign performance, reduce CPO, and increase retention.
Digital Marketing Manager, Asst. at M42 Assets
October 31, 2024 - July 31, 2025Managed digital marketing for multiple healthcare assets including HealthPlus Fertility, HealthPlus Network, Danat Al Emarat, Moorfields Eye Hospital, and HOWA. Led multi-channel campaigns with a budget of 1 Million Dirhams across social media, Meta Ads, Google Ads, YouTube, Dark Ads, and SEO to drive brand awareness and growth. Engaged audiences via posts, stories, and reels across various social media platforms, managing marketing budgets to maximize ROI and patient engagement. Updated doctor profiles and promotional content across website, social media, and other platforms. Analyzed patient demographics and market trends to optimize outreach and retention. Ensured compliance with healthcare regulations across marketing communications. Tracked and reported marketing performance using GA4 and CRM tools.
Digital Marketing Specialist at CAPITAL MOTION
April 30, 2024 - July 31, 2025Led digital marketing for diverse outlets including The Trilogy by Buddha Bar, Café del Mar Beach Club, and others. Drove lead generation, sales, and bookings through various platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and Snapchat Ads Manager managing a 1.5 Million Dirham budget. Built custom report dashboards using GA4 and other tools for brand insights. Generated over 3 Million Dirhams in revenue, surpassing previous year’s performance. Managed promotional content for events via the Capital Motion app. Maintained website updates and performance using Wix, WordPress, and Elementor. Coordinated multi-platform social media content scheduling and management using Later Application.
Social Media Specialist at NAFFCO
March 31, 2023 - July 31, 2025Developed and implemented competitive social media strategies to boost sales, site visits, and brand awareness. Managed editorial calendar to ensure sustained brand visibility and sales opportunities. Performed SEO optimization and web content creation to drive organic traffic using WordPress/Magento. Created marketing campaigns via Google Ads, Facebook Ads, and analytics platforms. Produced creative content aligned with design teams to pair text with images. Managed social media presence on Facebook, Instagram, LinkedIn, YouTube, and Twitter. Executed social media plans for multiple government and corporate events including Arab Health 2023 and Intersec 2023.
Marketing Team Leader at CREATIVE IK TECHNOLOGIES
February 28, 2022 - July 31, 2025Led a team in the iGaming industry to develop, implement, track, and optimize digital marketing campaigns across various channels. Analyzed business challenges and collaborated with onsite and offshore teams to execute high-impact campaigns efficiently. Created high-converting landing pages to improve user experience and player retention. Identified industry trends and optimized campaign spend based on data insights to maximize ROI.
Senior Account Manager at MOONBOW
September 30, 2021 - July 31, 2025Managed UK and UAE e-commerce client accounts, focusing on PPC campaign creation aligned with client needs and goals. Controlled conversion optimization and budget management to maximize efficiency. Oversaw £60,000+ monthly paid media spend, increasing conversions by 72% and revenue by 58% through strategic campaign updates. Created Facebook Ads campaigns improving brand sales by 23%. Managed Microsoft Bing Ads and generated performance reports. Coordinated with onsite/offshore teams maintaining customer focus and analytical insights.
Digital Marketing Analyst at SWADHA ENERGIES PVT LTD
January 31, 2020 - July 31, 2025Established firm digital presence and managed social media handles. Increased LinkedIn followers by 48% by timely business updates and creative content. Created content for website, email campaigns, social media, and brochures.
Digital Marketer at SOFTBORNE TECHNOLOGIES
November 30, 2019 - July 31, 2025Supervised social media development to build consumer-centric brand experiences. Created and published creatives using Adobe Photoshop and Illustrator. Produced product videos and worked directly with end-users to enhance user-friendliness. Managed website and blog, increasing traffic by 27% via blogs.
Digital Marketer & Content Developer at INFINIX
February 28, 2019 - July 31, 2025Part of the digital marketing agency team working on brand management for B2B and B2C markets. Developed strategies to grow social media followers using promotions, contests, and ads. Provided market research, KPIs, CPA forecasts, and campaign analytics using Google Analytics, SEMrush, Moz, and Ahrefs. Managed SEO and social media profiles, created blog posts, and secured backlinks boosting client domain authority and Google page rank.
Ecommerce and Digital Marketing Manager at Al Zaabi Group
December 1, 2024 - PresentLead and manage omnichannel digital marketing efforts for FEPY, the UAE's largest online store for building materials and home improvement across both B2B and B2C markets in the UAE. Develop and execute performance marketing strategies to drive user acquisition, revenue growth, and maximize ROI. Utilize CRM systems and various tools like Magento, Helium 10, Klevu, Hotjar, LiveRamp, and Amazon Seller Central to gather data-driven insights and optimize operations. Optimize campaigns across SEM, SEO, PPC, social media, and affiliate networks focusing on customer acquisition cost, lifetime value, and ROI. Collaborate with internal teams and external partners to align marketing goals and identify growth opportunities. Implement targeted marketing strategies for app installs and user engagement using Firebase and Apple Search Ads. Oversee marketing analytics to improve campaign performance, cost-efficiency, and customer retention.
Digital Marketing Manager, Assistant at M42 Assets
October 1, 2024 - August 21, 2025Managed digital marketing for healthcare-related assets including HealthPlus Fertility, HealthPlus Network, Danat Al Emarat, Moorfields Eye Hospital, and HOWA. Led multi-channel marketing campaigns with a budget of 1 Million Dirhams across platforms like Social Media, Meta Ads, Google Ads, YouTube, Dark Ads, and SEO to build brand awareness and grow service lines. Created engaging content across multiple social platforms and managed marketing budgets to maximize ROI and patient engagement. Updated digital profiles, websites, and promotional materials, while analyzing patient demographics and market trends to optimize outreach and patient retention. Ensured compliance with healthcare regulations and tracked campaign performance using GA4 and CRM tools.
Digital Marketing Specialist at Capital Motion
April 30, 2024 - August 21, 2025Led digital marketing for numerous outlets including The Trilogy by Buddha Bar, Café del Mar Beach Club, Ornina Lounge, and others, managing lead generation and sales on platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads with a budget of 1.5 Million Dirhams. Created custom dashboards using GA4 and other tools for performance monitoring. Achieved revenue exceeding 3 Million Dirhams, significantly improving year-on-year results. Managed promotional content updates across multiple digital platforms and maintained website content using Wix, WordPress, and Elementor. Scheduled and managed social media content using the Later application.
Social Media Specialist at NAFFCO
March 1, 2023 - August 21, 2025Developed and implemented competitive social media strategies to increase sales, website visits, and brand awareness. Managed editorial calendars and events to maintain continuous brand visibility. Handled SEO optimization and content writing for the website using WordPress and Magento. Created and managed campaigns via Google Ads and Facebook Ads. Coordinated with design teams to align text and visual content. Managed social media presence across Facebook, Instagram, LinkedIn, YouTube, and Twitter. Led marketing plans for government and corporate events including Arab Health 2023, Intersec 2023, and others.
Marketing Team Leader at Creative IK Technologies
February 28, 2022 - August 21, 2025Led a digital marketing team within the iGaming industry, developing and optimizing campaigns across digital channels. Analyzed complex business challenges and formulated data-driven marketing strategies from concept through execution. Collaborated with onsite and offshore teams including developers and designers to deliver high-impact campaigns on schedule and budget. Enhanced user experience through landing page optimization, boosting player acquisition and retention. Monitored industry trends and player behavior to optimize budget spend and campaign effectiveness.
Senior Account Manager at Moonbow
September 30, 2021 - August 21, 2025Managed UK and UAE e-commerce client accounts, developing PPC campaigns aligned with client goals. Controlled budgets exceeding £60,000 monthly, achieving a 72% increase in conversions and 58% revenue growth through strategic campaign improvements. Created and optimized Facebook Ads boosting brand sales by 23%. Handled Microsoft Bing Ads and produced performance reports. Coordinated with onsite and offshore teams and conducted social media opportunities analysis to develop actionable plans.
Digital Marketing Analyst at Swadha Energies Pvt Ltd
January 31, 2020 - August 21, 2025Established and managed a firm digital presence including social media accounts, increasing LinkedIn followers by 48%. Created content for websites, email marketing, social media creatives, and brochures to support business visibility and communication.
Digital Marketer at Softborne Technologies
November 30, 2019 - August 21, 2025Supervised social media development to build consumer-centric branded experiences. Created creatives using Adobe Photoshop and Illustrator, produced business product videos, and worked directly with end-users to maximize usability. Maintained organization’s website and blog, increasing website traffic by 27% through blog content.
Digital Marketer & Content Developer at Infinix
February 28, 2019 - August 21, 2025Worked within a digital marketing agency for brand management across B2B and B2C markets. Developed social media growth strategies using promotions, contests, and paid ads. Provided market research and campaign analysis using tools like Google Analytics, SEMrush, Moz, and Ahrefs. Managed SEO and social media profiles, developed content including blog posts, and secured high-authority backlinks raising client domain authority from 28 to 52, improving Google page ranking from 7th to 1st.
Ecommerce and Digital Marketing Manager at Al Zaabi Group
December 1, 2024 - PresentLead and manage omnichannel digital marketing efforts for FEPY, the UAE's largest online store for building materials and home improvement targeting B2B and B2C markets. Developed and executed performance marketing strategies focused on user acquisition, revenue growth and ROI maximization. Utilized CRM tools like Zoho and Pulse for tracking customer inquiries and enhancing satisfaction. Applied data-driven insights from tools such as Magento, Helium 10, Klevu, Hotjar, LiveRamp, and Amazon Seller Central to optimize campaigns across SEM, SEO, PPC, social media, and affiliates. Collaborated with internal teams and external partners to increase conversion rates and customer retention using Firebase and Apple Search Ads for audience segmentation and personalized marketing.
Digital Marketing Manager, Assistant at M42 Assets
October 31, 2024 - August 21, 2025Managed digital marketing for multiple healthcare assets including HealthPlus Fertility and Moorfields Eye Hospital. Led multi-channel campaigns with a 1 Million Dirhams budget across social media and digital platforms to drive brand awareness and patient engagement. Executed content updates and compliance tasks in collaboration with clinical departments. Analyzed patient demographics to improve outreach and retention. Tracked marketing performance using GA4 and CRM tools.
Digital Marketing Specialist at Capital Motion
April 30, 2024 - August 21, 2025Directed digital marketing activities for multiple hospitality outlets including The Trilogy by Buddha Bar and Café del Mar Beach Club. Managed lead generation and sales campaigns with a 1.5 Million Dirhams budget on platforms like Meta Ads, Google Ads, TikTok, and Snapchat Ads. Created comprehensive dashboards to monitor campaign performance using GA4. Generated over 3 Million Dirhams in revenue, significantly increasing yearly results. Updated promotional content and maintained websites using Wix, WordPress, and Elementor. Scheduled social media content with Later Application.
Social Media Specialist at NAFFCO
March 31, 2023 - August 21, 2025Developed and implemented social media strategies to increase sales, site visits, and brand awareness. Managed editorial calendar and coordinated SEO optimization and content writing using WordPress and Magento. Created campaigns on Google Ads and Facebook Ads platforms. Supported marketing for government and corporate events including Arab Health and Intersec with multi-channel social media management.
Marketing Team Leader at Creative IK Technologies
February 28, 2022 - August 21, 2025Led a team in developing and optimizing digital marketing campaigns in the iGaming industry. Collaborated with onshore and offshore teams to execute high-impact projects on time and budget. Analyzed data to optimize player acquisition and retention campaigns while identifying industry trends to maximize ROI. Created high-converting landing pages for enhanced user experience.
Senior Account Manager at Moonbow
September 30, 2021 - August 21, 2025Managed UK and UAE e-commerce clients by designing and monitoring pay-per-click marketing campaigns. Oversaw a monthly paid media spend exceeding £60,000. Implemented budgeting strategies that increased conversions by 72% and revenue by 58%. Developed Facebook Ads campaigns improving brand sales by 23%. Handled Microsoft Bing Ads and provided detailed campaign reports. Worked collaboratively across teams to identify social media opportunities and enhance client performance.
Digital Marketing Analyst at Swadha Energies Pvt Ltd
January 31, 2020 - August 21, 2025Built and maintained the company's digital presence including managing social media and creating business updates and creatives. Increased LinkedIn followers by 48% through effective content and engagement strategies. Created content for website, email campaigns, social media, and brochures.
Digital Marketer at Softborne Technologies
November 30, 2019 - August 21, 2025Supervised social media development to build consumer-centric branded experiences. Created and published graphics with Adobe Photoshop and Illustrator. Produced product videos to summarize offerings efficiently. Increased website traffic by 27% through blogging. Managed organizational website and blog to ensure updated content.
Digital Marketer & Content Developer at Infinix
February 28, 2019 - August 21, 2025Worked on brand management for both B2B and B2C markets within a digital marketing agency. Developed social media growth strategies using promotions, contests, and ads. Performed market research and analytics using tools like Google Analytics, SEMrush, Moz, and Ahrefs. Managed SEO and social profiles and boosted domain authority significantly by securing backlinks. Successfully improved Google search ranking from page seven to page one.
Ecommerce and Digital Marketing Manager at Al Zaabi Group
December 1, 2024 - PresentLeading and managing omnichannel digital marketing efforts for FEPY, UAE's largest online store for building materials and home improvement across B2B and B2C markets. Developing performance marketing strategies to drive user acquisition and revenue growth, using tools like Zoho CRM, Magento, Helium 10, and Amazon Seller Central. Optimizing campaigns across SEM, SEO, PPC, social media, and affiliate networks focusing on CAC, LTV, and ROI. Collaborating with internal teams and external partners to enhance conversion rates, user engagement, and strategic growth opportunities. Leveraging Firebase and Apple Search Ads for targeted audience segmentation and personalized strategies to boost app installs and campaign performance.
Digital Marketing Manager, Assistant at M42 Assets
October 31, 2024 - August 21, 2025Managed digital marketing for multiple healthcare-related assets including HealthPlus Fertility, Danat Al Emarat, and Moorfields Eye Hospital. Led multi-channel campaigns with a budget of 1 million Dirhams across digital platforms including Social Media, Meta Ads, Google Ads, YouTube, Dark Ads, and SEO to boost brand awareness and growth. Engaged audiences on Facebook, Instagram, LinkedIn, and TikTok while managing marketing budgets to maximize ROI and patient engagement. Updated promotional content across various platforms and collaborated with clinical departments to ensure regulatory compliance. Used GA4 and CRM software for performance analytics and reporting.
Digital Marketing Specialist at Capital Motion
April 30, 2024 - August 21, 2025Led digital marketing initiatives for several outlets including The Trilogy by Buddha Bar, Café del Mar Beach Club, and more, driving lead generation and sales through Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads with a 1.5 million Dirhams budget. Built custom report dashboards to monitor and optimize campaign performance. Generated over 3 million Dirhams in revenue, significantly increasing sales compared to the prior year. Managed promotional content updates via the Capital Motion app and websites using Wix, WordPress, and Elementor. Scheduled social media content using the Later app.
Social Media Specialist at NAFFCO
March 31, 2023 - August 21, 2025Developed and implemented competitive social media strategies to increase sales revenue, site visits, and brand awareness. Managed social media editorial calendar and SEO optimized content using WordPress and Magento. Created marketing campaigns on Google Ads and Facebook Ads, collaborating closely with the design team. Led marketing plans for large-scale government and corporate events including Arab Health 2023 and International Fire Safety Expo. Handled content and campaign management across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
Marketing Team Leader at Creative IK Technologies
February 28, 2022 - August 21, 2025Led a team for developing and optimizing digital marketing campaigns in the iGaming industry. Formulated data-driven strategies addressing business challenges and collaborated with onsite/offshore teams to deliver campaigns on time within budget. Enhanced landing pages to improve player acquisition and retention while identifying trends to optimize spend and maximize ROI.
Senior Account Manager at Moonbow
September 30, 2021 - August 21, 2025Communicated with UK and UAE ecommerce clients to develop PPC campaigns tailored to their business goals. Managed budgets over £60,000 monthly and implemented strategies that increased conversions by 72% and revenue by 58%. Created Facebook Ads that improved sales by 23% and managed Microsoft Bing Ads campaigns with detailed performance reporting. Collaborated with onsite and offshore teams providing analytical insights and customer-focused solutions.
Digital Marketing Analyst at Swadha Energies Pvt Ltd
January 31, 2020 - August 21, 2025Established the company's digital presence by managing social media handles and producing timely content including creatives and updates. Increased LinkedIn followers by 48% and created content for website, email marketing, social media, and brochures.
Digital Marketer at Softborne Technologies
November 30, 2019 - August 21, 2025Supervised social media development to shape consumer-centric branded experiences and created graphics using Adobe Photoshop and Illustrator. Produced product videos and managed website and blog content, resulting in a 27% increase in website traffic via blogs.
Digital Marketer & Content Developer at Infinix
February 28, 2019 - August 21, 2025Worked in brand management for B2B and B2C markets, developing strategies to grow social media followers using promotions, contests, and ads. Provided market research and KPI analysis with tools such as Google Analytics, SEMrush, Moz, and Ahrefs. Managed SEO and social media profiles, developed content, secured backlinks to boost domain authority from 28 to 52, and improved Google ranking from 7th page to 1st page.
Education
Bachelor of Engineering at PSNA College, Anna University Affiliated
January 1, 2011 - December 31, 2015Bachelor of Engineering in Computer Science at PSNA College, Anna University Affiliated
January 1, 2011 - January 1, 2015Business English Certificate Vantage at University of Cambridge, UK
January 1, 2014 - August 21, 2025Bachelor of Engineering in Computer Science at PSNA College, Anna University Affiliated
January 1, 2011 - January 1, 2015Business English Certificate Vantage at University of Cambridge, UK
January 1, 2014 - August 21, 2025Bachelor of Engineering in Computer Science at PSNA College, Anna University Affiliated
January 1, 2011 - January 1, 2015Business English Certificate Vantage at University of Cambridge, UK
January 1, 2014 - August 21, 2025Qualifications
Google Ads – Search, Display, Video, Apps, Creative, Measurement Certifications and AI-Powered Performance Ads, Google Analytics, Shopping Ads, Search 360, Campaign Manager 360, Display & Video 360 Certifications
January 11, 2030 - July 31, 2025AI-Powered Marketer
January 11, 2030 - July 31, 2025Digital Marketing Certification - Semrush
January 11, 2030 - July 31, 2025Digital Marketing Certification - HubSpot
January 11, 2030 - July 31, 2025Digital Marketing Certification - FITA Academy, Chennai, India
January 11, 2030 - July 31, 2025UAE Driving License
January 11, 2030 - July 31, 2025One Million AI Prompters - Prompt Engineering
January 11, 2030 - August 21, 2025Dubai Future Foundation AI-Powered Marketer
January 11, 2030 - August 21, 2025Semrush Google Ads – AI-Powered Performance Ads, Search, Display, Video, Apps, Creative, Measurement
January 11, 2030 - August 21, 2025Google Analytics Certification
January 11, 2030 - August 21, 2025Google Shopping Ads Certification
January 11, 2030 - August 21, 2025Campaign Manager 360 Certification
January 11, 2030 - August 21, 2025Display & Video 360 Certification
January 11, 2030 - August 21, 2025Digital Marketing Certification, HubSpot
January 11, 2030 - August 21, 2025Digital Marketing Certification, FITA Academy, Chennai, India
January 11, 2030 - August 21, 2025UAE Driving License
January 11, 2030 - August 21, 2025One Million AI Prompters - Prompt Engineering Dubai Future Foundation
January 11, 2030 - August 21, 2025AI-Powered Marketer Semrush
January 11, 2030 - August 21, 2025Google Ads – AI-Powered Performance Ads, Search, Display, Video, Apps, Creative, Measurement Certifications
January 11, 2030 - August 21, 2025Google Analytics Certification
January 11, 2030 - August 21, 2025HubSpot Digital Marketing Certification
January 11, 2030 - August 21, 2025FITA Academy Digital Marketing Certification
January 11, 2030 - August 21, 2025UAE Driving License
January 11, 2030 - August 21, 2025One Million AI Prompters - Prompt Engineering
January 11, 2030 - August 21, 2025Dubai Future Foundation AI-Powered Marketer
January 11, 2030 - August 21, 2025Semrush Google Ads – AI-Powered Performance Ads, Search, Display, Video, Apps, Creative, Measurement Certifications
January 11, 2030 - August 21, 2025Google Analytics Certification
January 11, 2030 - August 21, 2025Google Shopping Ads Certification
January 11, 2030 - August 21, 2025Google Search 360 Certification
January 11, 2030 - August 21, 2025Google Campaign Manager 360 Certification
January 11, 2030 - August 21, 2025Google Display & Video 360 Certification
January 11, 2030 - August 21, 2025Digital Marketing Certification
January 11, 2030 - August 21, 2025HubSpot Digital Marketing Certification
January 11, 2030 - August 21, 2025FITA Academy Digital Marketing Certification
January 11, 2030 - August 21, 2025UAE Driving License
January 11, 2030 - August 21, 2025Industry Experience
Retail, Healthcare, Travel & Hospitality, Gaming, Professional Services, Media & Entertainment, Software & Internet, Financial Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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