Available to hire
I am a results-driven communications professional with a proven ability to craft impactful content that engages key stakeholders and supports strategic business objectives. I bring a versatile toolkit aligned with organizational priorities, including advanced copywriting, editorial techniques, content development, and AI-enabled workflows, paired with a proactive approach to both digital and traditional communications. I’m dedicated to leveraging engaged team members, building strategic processes, and delivering multi-channel projects. I have a track record of developing and executing comprehensive communications strategies, supporting change management, driving innovation, and delivering effective solutions within dynamic, global teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Advanced
Work Experience
Marketing and Communications Manager at EQUA AB
June 1, 2023 - PresentLeads and develops communications strategies for EQUA’s mission and product portfolio. Manages website redevelopment with design, content, SEO, social media integration, and messaging for multiple personas, delivering 115% traffic increase in six months. Builds communications strategies, brand guidelines and budgets, enabling consistent branding across internal and external messaging. Creates content using AI tools, translating R&D software concepts into accessible narratives. Oversees international exhibitions, stand design, logistics, materials, and digital engagement. Produces videos and revitalizes EQUA YouTube channel to boost engagement. Drives sustainability messaging without greenwashing.
Content Manager at ICT Group
June 1, 2023 - October 14, 2025Led a team of four communications specialists; championed employee engagement and KPI-driven brand processes. Editor-in-Chief for external customer magazine (~20,000 readers) focused on mobile gaming, AI, the metaverse, Web3 and cryptocurrency. Key contributor to Project Galaxy change communications. Built a new employee intranet with a user-friendly homepage; enabled departments to proactively communicate activities. Initiated internal newsletter, team-building events, training opportunities, social media campaigns, management updates and town halls. Developed digital communications processes for structured social media, news, videos, blogs and articles to support engagement.
Communications Project Manager at Xylem Inc.
June 1, 2020 - October 14, 2025Created product communications including brochures, sales/training videos, web copy, podcasts, and digital presence for global portfolios. Project managed the communication and delivery of a new intelligent water pumping system, from basic value proposition to global launch at Ifat water exhibition, including product films and 3D illustrations. Built an editorial calendar and wrote video scripts, speeches, social media and blog posts, increasing CTR by 80% over 12 months. Managed a brand-new showroom and visitor centre at the Emmaboda facility. Collaborated with a team of five to bring products to life through strategic storytelling.
Freelance Marketing and Communications Specialist at Self-employed
June 1, 2015 - October 14, 2025Delivered white papers, internal communications presentations, adverts, brochures, SEO optimization, LinkedIn profile development, and various technical copywriting projects for clients including CashGuard, G4S Cash Services, Fujikura Europe, Enatria Winecellars, FL Recruitment Agency and Harlow Theatre.
Marketing and Communications Manager at Fujikura Europe
January 31, 2014 - October 14, 2025Managed company website; developed applications to promote website content as a vital information and educational tool. Optimised online presence and traffic. Created product and training videos for the website. Delivered powerful marketing campaigns with sales using a mix of campaigns, exhibitions, events, media relations and advertising. Measured all communications activities via SEO, sales and personas; interpreted results and provided recommendations. Produced content for brochures, social media, posters, industry publications and white papers.
Communications Manager at G4S Solutions
December 31, 2012 - October 14, 2025Project managed the development of a next-generation social media platform and intranet. Built a team of content champions from across the business. Editor-in-chief of the bi-monthly employee magazine (~8,000 readership). Managed budgets, proposals, processes and stakeholder communications; ensured engagement. Led a team of three, delivering cross-network educational and engagement materials, newsletters, digital and social content, surveys, and forums. Drove communications across 55 locations via branch TV.
Employee Communications Executive at Sutton Council
December 31, 2004 - October 14, 2025Responsible for internal communications initiatives, supporting staff engagement and information sharing across the council.
Sales and Marketing Executive at Hardy's Wines
December 31, 2003 - October 14, 2025Sales and marketing roles focusing on product visibility, portfolio management and market development.
Key Account Specialist at GE Lighting
December 31, 2001 - October 14, 2025Key account management responsibilities with focus on relationship development and sales support.
Marketing and Communications Manager at EQUA AB
June 1, 2023 - PresentLead EQUA’s marketing and communications strategy; redeveloped website with design, content and SEO integration; achieved 115% increase in website traffic in six months; established brand guidelines and budgets; produced AI-enhanced content and diverse marketing assets; managed international exhibitions, stand design and digital engagement; produced videos and revitalized EQUA YouTube channel; championed sustainability messaging.
Communications Content Manager at ICT Group
June 1, 2023 - October 14, 2025Managed a team of four communications specialists; Editor-in-Chief for external customer magazine (~20,000 readership) covering mobile gaming, AI, metaverse, Web3 and cryptocurrency; led Project Galaxy change communications; built a new employee intranet; launched internal newsletter and team events; planned town halls; developed digital communications processes for social media, news, videos and blogs to support employee engagement.
Communications Project Manager at Xylem Inc.
June 30, 2020 - October 14, 2025Created product communications (brochures, training videos, web copy, podcasts, digital presence) for global portfolios; project managed the launch of a new intelligent water pumping system; delivered a global launch at Ifat water exhibition; produced product films and 3D illustrations; built an editorial calendar and wrote video scripts and articles; increased CTR by 80% over 12 months; opened a new showroom and visitor centre.
Marketing and Communications Specialist at Freelance
June 30, 2015 - October 14, 2025Delivered white papers, internal communications presentations, adverts, brochures, SEO optimization, LinkedIn profile development and various technical copywriting projects for clients including CashGuard, G4S Cash Services, Fujikura Europe, Enatria Winecellars, FL Recruitment Agency and Harlow Theatre.
Marketing and Communications Manager at Fujikura Europe
January 31, 2014 - October 14, 2025Website manager; designed and deployed applications to develop and promote content, boost online presence and traffic; produced product and training videos; delivered campaigns with sales; measured via SEO, personas and feedback; created brochures, social media, posters and white papers.
Communications Manager at G4S Solutions
December 31, 2012 - October 14, 2025Led the development of a next-generation social media platform and intranet; built a team of content champions; Editor-in-Chief of bi-monthly employee magazine (~8,000 readership); collaborated with leadership to plan budgets, proposals and brand communications; managed a team of three; produced a range of communications materials; implemented branch-wide engagement across 55 locations.
Employee Communications Executive at Sutton Council
December 31, 2004 - October 14, 2025Delivered internal communications programs and supported leadership communication and employee engagement initiatives.
Sales and Marketing Executive at Hardy’s Wines
December 31, 2003 - October 14, 2025Sales and marketing activities including campaigns, promotions and customer communications.
Key Account Specialist at GE Lighting
December 31, 2001 - October 14, 2025Managed key accounts; supported marketing and communications activities.
Marketing and Communications Manager at EQUA AB
June 1, 2023 - PresentLeverage technical communication expertise to articulate EQUA’s mission and product portfolio. Lead the website redevelopment, integrating modern design, SEO, social media integration and persona-tailored messaging. Drove 115% increase in website traffic in the first six months. Built comprehensive communications strategies, brand guidelines and budgets, ensuring consistent internal and external messaging and empowering employees. Develop AI-assisted content to reinforce brand identity. Craft clear copy for white papers, case studies and marketing assets, translating complex R&D software concepts into accessible narratives. Oversee international exhibitions, stand design, logistics, and digital engagement. Produce videos and revitalise EQUA’s YouTube channel to boost audience engagement and product visibility. Promote sustainability messaging and avoid greenwashing.
Communications Content Manager at ICT Group
June 1, 2023 - October 14, 2025Managed a team of four communications specialists; Editor-in-Chief for external customer magazine (~20,000 readers) focusing on mobile gaming, AI, the metaverse, Web3 and cryptocurrency. Integral in the creation and growth of Project Galaxy – a change communications project to support growth from entrepreneurial start-up to a corporate structure. Built a new employee intranet with a user-friendly homepage; launched internal newsletter; planned team building events, internal training opportunities, social media campaigns, management presentation updates and town hall meetings. Developed digital communications processes for delivery of structured social media, news, videos, blogs and articles to inform and engage employees and customers.
Communications Project Manager at Xylem Inc.
June 1, 2020 - October 14, 2025Created product communications including brochures, sales/training videos, web copy, podcasts, and digital presence for market-leading global portfolios. Project managed the communication and delivery of a new intelligent water pumping system product from value proposition through to global launch at the Ifat water exhibition. Produced product films, 3D illustrations; copy for brochures, articles, and case stories. Established an editorial content calendar and wrote video scripts, keynote speeches, social media and blog posts. Increased CTR by 80% over 12 months. Opened a brand-new product showroom and visitor centre at the Emmaboda facility. Collaborated with a team of five communications specialists to bring products to life through strategic storytelling.
Communications Manager at G4S Solutions
December 1, 2012 - October 14, 2025Project managed the development of a next-generation social media platform and intranet. Investigated business requirements, risks, and budgets to present the most strategic roadmap. Built a team of content champions from across the business. Editor-in-chief of the bi-monthly employee magazine (readership ~8,000). Proactively forged content ideas for all copy, photography, layout, style and design. Worked closely with leadership and divisional teams to develop and deliver budgets, proposals, processes, and strategies, ensuring key stakeholders were clearly communicated to with effective engagement techniques. Managed a team of three communications professionals to advance the G4S brand.
Marketing and Communications Manager at Fujikura Europe
January 1, 2014 - October 14, 2025Company website manager. Designed and created applications to develop and promote website content as a vital information and educational tool. Optimisation of online presence and traffic. Creation of product and training videos for use on the website. Delivered powerful marketing campaigns in partnership with the sales team, employing a mix of campaigns, exhibitions, events, media relations and advertising. Measurement of all communications activities via SEO, personas and other feedback; interpreted results and provided commentary and recommendations. Produced content for brochures, social media, posters, industry publications and white papers.
Marketing and Communications Specialist (Freelance) at Freelance
June 1, 2015 - October 14, 2025Various freelance projects for businesses including CashGuard, G4S Cash Services, Fujikura Europe, Enatria Winecellars, FL Recruitment Agency, Harlow Theatre. Projects included white papers, internal communications presentations, adverts, brochures, SEO optimization, LinkedIn profile development, and various technical copywriting projects.
Employee Communications Executive at Sutton Council
December 31, 2004 - October 14, 2025Internal communications role focusing on employee engagement, newsletters, intranet updates and related communications initiatives.
Sales and Marketing Executive at Hardy’s Wines
December 31, 2003 - October 14, 2025Sales and marketing responsibilities including promotional campaigns and brand communications.
Key Account Specialist at GE Lighting
December 31, 2001 - October 14, 2025Key account management and product communications support.
Marketing and Communications Manager at EQUA AB
June 1, 2023 - PresentLead the development of EQUA's communications strategy and website redevelopment. Created comprehensive branding guidelines and budgets, ensuring consistent messaging across internal and external channels. Championed AI-assisted content and modern design to articulate EQUA's mission and product portfolio; drove a 115% increase in website traffic in the first six months. Planned and executed participation in international building and construction exhibitions, including stand design, logistics, and digital engagement. Produced videos and revitalized EQUA's YouTube channel to boost audience engagement. Highlighted sustainability and environmental responsibility in communications while avoiding greenwashing.
Communications Content Manager at ICT Group
June 1, 2023 - October 14, 2025Managed a team of four communications specialists. Served as Editor-in-Chief for the external customer magazine (~20,000 readers) focusing on mobile gaming, AI, the metaverse, Web3 and cryptocurrency. Integral in Project Galaxy—a change communications project to support scaling the business. Built a new employee intranet with a user-friendly homepage, launched an internal newsletter, planned team-building events, internal training opportunities, social media campaigns, and town-hall updates. Developed digital communications processes for structured social media, news, videos, blogs and articles to drive employee engagement and brand impact.
Communications Project Manager at Xylem Inc.
June 1, 2020 - October 14, 2025Created product communications including brochures, sales/training videos, web copy, podcasts, and digital presence for market-leading portfolios. Project managed the launch of a new intelligent water pumping system from basic value proposition to global launch at Ifat water exhibition, including film production, 3D illustrations, copy for brochures and case stories. Implemented an editorial content calendar and produced video scripts, social posts, and blog content, contributing to an 80% CTR increase over 12 months. Led the opening of a brand-new product showroom and visitor centre at the Emmaboda facility, working with a team of five to bring products to life through storytelling.
Marketing and Communications Specialist (Freelance) at Self-employed
June 1, 2015 - October 14, 2025Delivered various freelance projects for clients including CashGuard, G4S Cash Services, Fujikura Europe, Enatria Winecellars, FL Recruitment Agency, Harlow Theatre. Projects included white papers, internal communications presentations, adverts, brochures, SEO optimization, LinkedIn profile development, and technical copywriting.
Marketing and Communications Manager at Fujikura Europe
January 1, 2014 - October 14, 2025Company website manager. Designed and created applications to develop and promote website content as a vital information and educational tool. Optimisation of online presence and traffic. Creation of product and training videos for use on the website. Delivered powerful marketing campaigns in partnership with the sales team, employing a mix of comms platforms including campaigns, exhibitions, events, media relations and advertising. Measured communications activities via SEO, personas, and feedback; interpreted results and provided recommendations. Produced content for brochures, social media, posters, industry publications and white papers.
Communications Manager at G4S Solutions
December 1, 2012 - October 14, 2025Project managed the development of a next-generation social media platform and intranet. Built a team of content champions and served as Editor-in-Chief of the bi-monthly employee magazine. Collaborated with leadership to develop budgets, proposals, processes, and engagement strategies. Managed a team of three communications professionals and delivered a cross-network of educational and engagement communications via branch TV in 55 locations.
Employee Communications Executive at Sutton Council
January 1, 2004 - October 14, 2025Employee communications executive role focusing on internal communications and engagement strategies within the council.
Sales and Marketing Executive at Hardy’s Wines
January 1, 2003 - October 14, 2025Sales and marketing responsibilities within hospitality and wine distribution environment.
Key Account Specialist at GE Lighting
January 1, 2001 - October 14, 2025Key account management responsibilities within lighting division.
Education
Folkuniversitetet B2 Swedish at Folkuniversitetet
January 11, 2030 - October 14, 2025G.C.S.E. at English Language, English Literature, Mathematics, Media Studies, Geography, Information Technology, History, Physics, Sociology
January 11, 2030 - October 14, 2025Qualifications
Bachelor of Arts (B.A.) Media Technology (2:1)
January 11, 2030 - October 14, 2025National Diploma (BTEC ND) Media and Journalism Studies
January 11, 2030 - October 14, 2025A-Level English Language
January 11, 2030 - October 14, 2025City & Guilds Media Studies, Journalism
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025G.C.S.E. English Language, English Literature, Mathematics, Media Studies, Geography, Information Technology, History, Physics, Sociology
January 11, 2030 - October 14, 2025Wine & Spirit Education Trust (WSET) Diploma
January 11, 2030 - October 14, 2025Jonathan Gabay Copywriting and Proofreading Diploma
January 11, 2030 - October 14, 2025Microsoft AI Product Manager Professional Certificate
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Bachelor of Arts (B.A.) Media Technology (2:1)
January 11, 2030 - October 14, 2025National Diploma (BTEC ND) Media and Journalism Studies
January 11, 2030 - October 14, 2025A-Level English Language
January 11, 2030 - October 14, 2025City & Guilds Media Studies, Journalism
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Folkuniversitetet B2 Swedish
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Wine & Spirit Education Trust (WSET) Diploma
January 11, 2030 - October 14, 2025Jonathan Gabay Copywriting and Proof-reading Diploma
January 11, 2030 - October 14, 2025Adobe Creative Suite Training Certificate
January 11, 2030 - October 14, 2025Bachelor of Arts (B.A.) Media Technology (2:1)
January 11, 2030 - October 14, 2025National Diploma (BTEC ND) Media and Journalism Studies
January 11, 2030 - October 14, 2025A-Level English Language
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Folkuniversitetet Swedish Language B2
January 11, 2030 - October 14, 2025G.C.S.E. English Language, English Literature, Mathematics, Media Studies, Geography, Information Technology, History, Physics, Sociology
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Wine & Spirit Education Trust (WSET) Diploma
January 11, 2030 - October 14, 2025Copywriting and Proofreading Diploma (Jonathan Gabay)
January 11, 2030 - October 14, 2025Microsoft AI Product Manager Professional Certificate
January 11, 2030 - October 14, 2025Adobe Creative Suite Training Certificate
January 11, 2030 - October 14, 2025Bachelor of Arts (B.A.) Media Technology (2:1)
January 11, 2030 - October 14, 2025National Diploma (BTEC ND) Media and Journalism Studies
January 11, 2030 - October 14, 2025A-Level English Language
January 11, 2030 - October 14, 2025City & Guilds Media Studies, Journalism
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Folkuniversitetet B2 Swedish
January 11, 2030 - October 14, 2025G.C.S.E. English Language, English Literature, Mathematics, Media Studies, Geography, Information Technology, History, Physics, Sociology
January 11, 2030 - October 14, 2025CIM Internal Communications Diploma
January 11, 2030 - October 14, 2025Wine & Spirit Education Trust (WSET) Diploma
January 11, 2030 - October 14, 2025Jonathan Gabay Copywriting and Proof-reading Diploma
January 11, 2030 - October 14, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Manufacturing, Education, Retail, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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