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Graphic Designer and Brand Strategist with 15+ years of hands-on experience in packaging design, brand identity systems, and digital marketing for consumer and DTC brands. Deep expertise designing high-converting landing pages, evolving brand guidelines, and creating performance marketing assets across Meta, email, and web channels. Proven ability to own projects from concept to execution, collaborate cross-functionally with marketing, growth, and product teams, and maintain brand consistency while pushing creative boundaries. Proficient in Figma, Adobe Creative Suite, and Shopify, with strong typography, layout, and visual hierarchy skills.…Graphic Designer and Brand Strategist with 15+ years of hands-on experience in packaging design, brand identity systems, and digital marketing for consumer and DTC brands. Deep expertise designing high-converting landing pages, evolving brand guidelines, and creating performance marketing assets across Meta, email, and web channels. Proven ability to own projects from concept to execution, collaborate cross-functionally with marketing, growth, and product teams, and maintain brand consistency while pushing creative boundaries. Proficient in Figma, Adobe Creative Suite, and Shopify, with strong typography, layout, and visual hierarchy skills.

Gerry Betancourt

Creative Director, Marketing Strategist, Brand Designer, +3

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Graphic Designer and Brand Strategist with 15+ years of hands-on experience in packaging design, brand identity systems, and digital marketing for consumer and DTC brands. Deep expertise designing high-converting landing pages, evolving brand guidelines, and creating performance marketing assets across Meta, email, and web channels. Proven ability to own projects from concept to execution, collaborate cross-functionally with marketing, growth, and product teams, and maintain brand consistency while pushing creative boundaries. Proficient in Figma, Adobe Creative Suite, and Shopify, with strong typography, layout, and visual hierarchy skills.…Graphic Designer and Brand Strategist with 15+ years of hands-on experience in packaging design, brand identity systems, and digital marketing for consumer and DTC brands. Deep expertise designing high-converting landing pages, evolving brand guidelines, and creating performance marketing assets across Meta, email, and web channels. Proven ability to own projects from concept to execution, collaborate cross-functionally with marketing, growth, and product teams, and maintain brand consistency while pushing creative boundaries. Proficient in Figma, Adobe Creative Suite, and Shopify, with strong typography, layout, and visual hierarchy skills.

Available to hire

Graphic Designer and Brand Strategist with 15+ years of hands-on experience in packaging design, brand identity systems, and digital marketing for consumer and DTC brands. Deep expertise designing high-converting landing pages, evolving brand guidelines, and creating performance marketing assets across Meta, email, and web channels. Proven ability to own projects from concept to execution, collaborate cross-functionally with marketing, growth, and product teams, and maintain brand consistency while pushing creative boundaries. Proficient in Figma, Adobe Creative Suite, and Shopify, with strong typography, layout, and visual hierarchy skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Manager & Marketing Director (promoted from Marketing Manager) at Jay Scotts Collection

November 1, 2023 - February 1, 2026

Promoted to Manager within four months; oversee day-to-day operations across marketing, inventory, customer service, QC, and KPI tracking. Built and managed Jayscotts.com and Plantersetc.com on Shopify, optimizing product pages and email flows. Introduced AI and automation to shorten response times and close more leads. Achieved cross-department cost savings while maintaining quality. Led performance reviews, trained staff, and aligned sales and creative teams to drive revenue.

Marketing Director & E-Commerce Manager at Betancourt Nutrition / Arizona Nutritional Supplements

January 1, 2022 - March 1, 2023

Led the creative team (designers and video editors) to produce ads, motion graphics, and campaign assets. Managed sales channels on Amazon, Walmart.com, and Range Me (wholesale), including inventory and listings. Drove new product development from concept through packaging design, 3D rendering, and market launch. Coordinated trade shows and brand activations; built affiliate marketing program from scratch. Designed labels, product photography, sell sheets, and all print materials for the full product line.

Design & Marketing Consultant at Ink Spatter Studio

September 1, 2006 - January 1, 2023

Ran my own studio for 15+ years, working with startups and established brands on branding, web design, packaging, and marketing strategy. Delivered end-to-end projects including Shopify builds, 3D product rendering, motion graphics, label design, and print production. Clients included Squeez Me Skinny, Pure Blanco, Ryse Supplements, Tribe CBD, LA Fitness (supplement line), Shield Labs, and others across CPG, health, wellness, and retail.

Design & Brand Manager at Muscleology Sports Nutrition

July 1, 2017 - September 1, 2018

Rebranded the entire product line — new labels, new packaging, new brand story — which noticeably lifted brand recognition. Built Muscleology.com from scratch on Shopify and got the brand registered on Amazon Seller Central. Handled all graphic design, animation, blog content, and copywriting in both English and Spanish.

Graphic Designer & Marketing Coordinator at EXN Nutrition

September 1, 2015 - February 1, 2017

Ran grassroots and digital marketing for 8 retail stores and 2 mall kiosks, driving foot traffic with flyers, events, social media, and local partnerships. Designed the full product line for their in-house supplement brand (Simply), plus all store signage, apparel, and promotional materials. Built a brand ambassador program and organized health fair events that brought real community engagement.