Available to hire
Hi, I’m Gabriela Castello Beltrán, a Social Media Specialist with 3 years of experience in social-first marketing agencies. I’m skilled at creator and community management, content creation, and cross-platform storytelling for global brands.
I thrive on trend spotting, supporting micro-influencer campaigns, and building engagement-focused strategies in fast-moving social environments. I enjoy turning brand ideas into dynamic content that resonates on TikTok, Instagram, and YouTube.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Social Media Content Manager at Bluecell
May 1, 2023 - November 1, 2025Managed end-to-end social media content strategy for clients including Little Caesars Spain and Eurasia, Bubblego, Green Cola, Klass Wagen, and Viva Gym. Increased organic reach by 40% through data-driven content optimization across TikTok, Instagram and YouTube. Wrote audience-focused copy, supervised video shoots, and coordinated with designers and project managers to deliver on-brand content. Tracked KPIs (engagement, reach, impressions, clicks) and produced performance reports with actionable insights.
Content Marketing Manager at Evolation Yoga
May 1, 2022 - April 1, 2023Created English-language social media content and SEO-aligned blog articles. Drove content strategies to support brand campaigns and enhance online presence.
Community Manager Content Creation at La Sociedad
February 1, 2021 - April 1, 2022Developed Spanish-language social media content for multiple brands and coordinated influencer talent for Flexi’s store launch. Established brand messages and concepts for influencer appearances during store openings.
Education
Master’s in Advertising Management at Universidad Complutense
January 1, 2022 - January 1, 2023Bachelor's in Communication Design at Universidad de los Andes
January 1, 2016 - January 1, 2021Thesis - Finalist at The Index Project
January 11, 2030 - January 13, 2026Qualifications
Thesis - Finalist
January 11, 2030 - January 13, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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