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I’m Giliann Karon, a social strategist and journalist shaping multi‑channel content, community engagement, and platform‑native storytelling. Over five years, I translate trend cycles, creator patterns, and audience insights into content strategies that drive engagement and growth across brands and campaigns. I thrive in cross‑functional teams, building scalable short‑form video concepts, editorial calendars, and post‑event storytelling. I partner with strategy, production, and design to move assets through structured timelines and approvals, keeping brand voice cohesive and audiences energized.…I’m Giliann Karon, a social strategist and journalist shaping multi‑channel content, community engagement, and platform‑native storytelling. Over five years, I translate trend cycles, creator patterns, and audience insights into content strategies that drive engagement and growth across brands and campaigns. I thrive in cross‑functional teams, building scalable short‑form video concepts, editorial calendars, and post‑event storytelling. I partner with strategy, production, and design to move assets through structured timelines and approvals, keeping brand voice cohesive and audiences energized.

Giliann Karon

Social Media Manager, Social Media Freelancer, Content Strategist, +6

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I’m Giliann Karon, a social strategist and journalist shaping multi‑channel content, community engagement, and platform‑native storytelling. Over five years, I translate trend cycles, creator patterns, and audience insights into content strategies that drive engagement and growth across brands and campaigns. I thrive in cross‑functional teams, building scalable short‑form video concepts, editorial calendars, and post‑event storytelling. I partner with strategy, production, and design to move assets through structured timelines and approvals, keeping brand voice cohesive and audiences energized.…I’m Giliann Karon, a social strategist and journalist shaping multi‑channel content, community engagement, and platform‑native storytelling. Over five years, I translate trend cycles, creator patterns, and audience insights into content strategies that drive engagement and growth across brands and campaigns. I thrive in cross‑functional teams, building scalable short‑form video concepts, editorial calendars, and post‑event storytelling. I partner with strategy, production, and design to move assets through structured timelines and approvals, keeping brand voice cohesive and audiences energized.

Available to hire

I’m Giliann Karon, a social strategist and journalist shaping multi‑channel content, community engagement, and platform‑native storytelling. Over five years, I translate trend cycles, creator patterns, and audience insights into content strategies that drive engagement and growth across brands and campaigns.

I thrive in cross‑functional teams, building scalable short‑form video concepts, editorial calendars, and post‑event storytelling. I partner with strategy, production, and design to move assets through structured timelines and approvals, keeping brand voice cohesive and audiences energized.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Spanish; Castilian

Intermediate

Work Experience

Marketing Associate at Omnicom Health

June 1, 2025 - December 1, 2025

Led creative direction for a social‑first franchise, shaping platform‑native copy and visual cues aligned with brand voice. Analyzed awards coverage, industry trends, and visual cohesion; synthesized insights into decks informing content strategy and leadership. Built scalable short‑form video concept banks with scripts, transitions, and visual cues to accelerate production workflows. Solidified brand voice through editorial calendars, post‑event storytelling, and aligned messaging across Instagram and LinkedIn. Partnered with strategy, production, and design teams to move assets through structured timelines, approvals, and review processes.

Digital Operations Assistant at More Creative Academy

May 1, 2025 - June 1, 2025

Oversaw AI‑assisted captioning and design using a custom voice model with consistent tone and visual standards. Supported fast‑turn content cycles through prompts, blasts, and live sessions with tight quality control.

Senior Digital Associate / Digital Associate at Accountable Tech

July 1, 2021 - January 1, 2025

Owned daily publishing, community management, and partnerships across Instagram, TikTok, X, YouTube, LinkedIn, Threads, and Bluesky. Developed platform‑specific content and repackaged across channels to drive major audience growth (Instagram +250% YoY; TikTok +113% YoY). Identified cultural moments, creator behaviors, and sentiment shifts to shape rapid response and long‑term campaign planning. Conducted social listening, sentiment monitoring, and competitive analysis to surface insights, risks, and real‑time opportunities. Built and managed creator partnerships end‑to‑end, from sourcing and briefs to reviews, approvals, and publication. Synthesized analytics into clear recommendations that informed content iteration, narrative pivots, and cross‑team strategy. Planned and produced live coverage during hearings, rallies, and high‑attention moments.