Geraldine M. Mapa

Freelance Designer + AD at Self-employed

Working independently to provide design and art direction services to various clients. Handling branding, advertising, and creative campaigns with a focus on typography and visual storytelling.

Senior Art Director at Grey Manila

Led art direction for major campaigns involving Rockwell, Wilkins, Coke, Ikea, and Tim Hortons brands. Responsible for concept development, overseeing design execution, and ensuring brand consistency across media.

Freelance Designer + AD at Self-employed

Provided freelance design and art direction services on a project basis, developing creative concepts and delivering design solutions for advertising campaigns.

Senior Designer at JWT Manila

Served as senior designer working on key accounts including Greenfield, Sunsilk, Creamsilk, Ford, Del Monte, Kraft, Shell, HSBC, Ipanema, Knorr, Nokia, Red Horse, and Atriev. Developed creative materials for advertising and branding.

Art Director at Harrison Communications

Directed creative concepts and execution for Globe Telecom campaigns. Supervised design teams to ensure quality and strategic alignment with marketing goals.

Senior Designer at Millimeter Design

Created design solutions for SM Department Store. Focused on branding and marketing materials to enhance customer engagement.

Art Director at Basic Advertising

Led art direction for Jollibee, Chowking, and Madarin Hotel advertising projects, ensuring creative excellence and brand impact.

Junior Art Director at Publicis Philippines

Assisted in art direction for Nestle Ice Cream campaigns. Supported senior creatives in concept development and execution.

Freelance Designer + AD at Self-employed

Providing freelance design and art direction services to various clients, delivering creative visual concepts and campaign strategies tailored to the clients' brand and marketing goals since 2019.

Senior Art Director at Grey Manila

Led creative direction and art concepts for campaigns involving major brands such as Rockwell, Wilkins, Coke, Ikea, and Tim Hortons from 2016 to 2019, successfully enhancing brand visibility and engagement.

Freelance Designer + AD at Self-employed

Worked as a freelance designer and art director from 2013 to 2016, collaborating with clients to develop artistic and campaign materials that align with their branding needs.

Senior Designer at JWT Manila

Designed and developed creative materials for a wide range of well-known clients including Greenfield, Sunsilk, Creamsilk, Ford, Del Monte, Kraft, Shell, HSBC, Nokia, and Red Horse from 2006 to 2013.

Art Director at Harrison Communications

Directed art and creative projects for Globe Telecom and other clients, ensuring high-quality visual communications between 2004 and 2006.

Senior Designer at Millimeter Design

Created senior-level design solutions for SM Department Store and other clients from 2002 to 2004, focusing on branding and visual identity.

Art Director at Basic Advertising

Oversaw art direction for campaigns with Jollibee, Chowking, and Madarin Hotel from 1999 to 2001, successfully delivering engaging advertising content.

Junior Art Director at Publicis Philippines

Supported creative projects and art direction for Nestle Ice Cream from 1997 to 1999, contributing to advertising campaigns focused on brand communication.

Junior Art Director at Publicis Philippines

Nestle Ice Cream. Tools: Adobe Illustrator, Adobe InDesign, PowerPoint, Canva, Google Slides. Branding, Typography

Art Director at Basic Advertising

Clients include Jollibee, Chowking, Mandarin Hotel

Senior Designer at Millimeter Design

Worked on SM Department Store projects

Art Director at Globe Telecom

Senior Art Director at Grey Manila

Clients include Rockwell, Wilkins, Coke, Ikea, Tim Hortons

Freelance Designer + AD at Harrison Communications

Senior Designer at JWT Manila

Clients include Greenfield, Sunsilk, Creamsilk, Ford, Del Monte, Kraft, Shell, HSBC, Ipanema, Knorr, Nokia, Red Horse, Atriev