Available to hire
Hi, I’m Gemma Fox, an accomplished retail and lifestyle consultant with over 20 years’ experience in client-facing leadership across premium fashion and lifestyle sectors. My career spans business development, brand partnerships, wholesale marketing, and strategic sales growth, alongside hands-on expertise in copywriting, fashion styling, wardrobe consultation and event production.
I thrive in fast-paced start-up environments and established large-scale companies, delivering data-driven strategies that elevate brands across omnichannel platforms. I have founded and scaled an award-winning retail business and advise hundreds of fashion brands on wholesale goals, digital sales, and marketing plans to drive measurable growth.
Experience Level
Expert
Expert
Language
Italian
Fluent
French
Advanced
Work Experience
Freelance Brand Marketing Consultant at Gemma Fox Consultancy
February 24, 2024 - PresentIndependent Brand Consultant for premium fashion and lifestyle labels, accelerating B2B and DTC growth, elevating brand positioning, and increasing UK retail market share. Built tailored sales and marketing strategies; Created growth plans aligned to brand goals and budgets; Led UK wholesale launches; Secured multiple high-profile UK stockists; Established key online marketplace partnerships; Negotiated top-tier fashion agency representation.
Head of Wholesale Strategy UK & Europe (remote) at Freed and Freed International Canada
October 1, 2022 - February 24, 2024Contracted to launch Freed’s luxury outerwear brand into the UK market. Mapped out and project-managed a detailed marketing and sales strategy to bolster brand awareness and secure new key accounts. Built a strong physical presence across DTC and B2B events, advised on product development and collection curation for UK/European markets, and planned effective marketing campaigns.
Head of Brand Partnerships at Atterley Retail Ltd
January 1, 2019 - October 1, 2022Solely responsible for brand acquisition, and managing a network of 120+ international brands to drive growth in a new revenue category. Introduced high-profile brands (e.g., Jasper Conran, Lulu Guinness, Versace Jeans Couture, Chiara Ferragni) to the platform; led brand targeting, selection, and prospect planning; oversaw onboarding and bespoke marketing opportunities; ongoing management of brand partnerships to meet performance objectives.
Fashion Editor at Wildflower Magazine
February 1, 2018 - February 28, 2019Responsible for all fashion content in a quarterly title (12,000 circ.). Coordinated with PRs, regional premium fashion independents, and luxury brands to produce trend-forward editorial features; collaborated with Editor, Art Director and Sub-editors to meet tight deadlines.
Business Owner at Plume Boutique, Marlow
July 1, 2005 - August 1, 2018Founded and ran an award-winning premium womenswear store (and in-house café), managing staff and delivering multi-channel marketing campaigns, VIP styling services, strategic buying, stock planning, and a loyal customer community with strong profit margins.
Fashion Stylist and Editorial Assistant at Easy Living Magazine, Conde Nast Publications
November 1, 2004 - February 28, 2005Fashion styling and editorial support for a London-based luxury home and lifestyle title; collaborated with PRs and luxury brands to develop editorial features; worked to tight deadlines with the editorial team.
Fashion Stylist and Editorial Assistant at Marks & Spencer Magazine, Redwood Publishing
May 1, 2004 - September 30, 2004Fashion styling and editorial assistant duties for Marks & Spencer Magazine; supported styling shoots and magazine features in London.
Marketing Manager at Deangelis Group
January 1, 2000 - December 31, 2004Managed marketing activities for the Italy-based group, supporting international marketing and brand initiatives.
Account Manager at Lowe Lintas (Reebok & Orange Telecom Flagship Accounts)
January 1, 1999 - December 31, 2000Account management for flagship clients, contributing to strategic planning and client deliverables.
Account Executive at BBH (Levi Strauss Flagship Account)
January 1, 1997 - December 31, 1999Account executive responsibilities supporting Levi Strauss flagship work, coordinating campaigns and client requirements.
Education
BA Honours Degree 2:1 European Studies and Italian at University of Manchester
January 11, 2030 - April 21, 2026A-level History, French and English; AS Level French for Business at Stowe School Buckingham
January 11, 2030 - April 21, 2026Women’s intensive tailoring course at Ida Ferri Scuola di Moda, Rome, Italy
January 11, 2030 - April 21, 20261 year Fashion Folio Course at St Martin’s College of Art and Design, London
January 11, 2030 - April 21, 2026Qualifications
Women’s intensive tailoring course
January 11, 2030 - April 21, 20261 year Fashion Folio Course
January 11, 2030 - April 21, 2026A-level History, French and English; AS Level French for Business
January 11, 2030 - April 21, 2026Industry Experience
Retail, Media & Entertainment, Wholesale & Distribution, Professional Services
Experience Level
Expert
Expert
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