Berlin-based creative art director with 15+ years of experience. Visit my website to see my selected works: gencearslan.com I'm an expert across campaign development, digital, social, brand identity, and print design. I’ve recently collaborated with LEGO®, Škoda, Siemens, PEPSI, and Pilsner Urquell, creating concepts, leading creative teams, directing photoshoots, and delivering clean, brand-focused design work that travels across markets and grows into global campaigns. I’m passionate about crafting intelligent design systems that unify multi-market brands, pushing for strong concept development, and delivering work that remains thoughtful, adaptable, and on-brand across digital, social, and print channels. My experience spans campaign ideation to execution, from local market localization to global campaigns, always with a focus on quality, collaboration, and measurable impact.…Berlin-based creative art director with 15+ years of experience. Visit my website to see my selected works: gencearslan.com I'm an expert across campaign development, digital, social, brand identity, and print design. I’ve recently collaborated with LEGO®, Škoda, Siemens, PEPSI, and Pilsner Urquell, creating concepts, leading creative teams, directing photoshoots, and delivering clean, brand-focused design work that travels across markets and grows into global campaigns. I’m passionate about crafting intelligent design systems that unify multi-market brands, pushing for strong concept development, and delivering work that remains thoughtful, adaptable, and on-brand across digital, social, and print channels. My experience spans campaign ideation to execution, from local market localization to global campaigns, always with a focus on quality, collaboration, and measurable impact.WWWW…