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Innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors for renowned brands including Red Bull, Hard Rock Cafe, Lavazza, Nikki Beach, Addmind Hospitality and VKD Hospitality Group. Proven expertise in developing 360° marketing strategies, launching concepts, and building high-performing teams with a consistent record of driving double-digit engagement and revenue growth across all leadership roles. Adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, generating significant expansion and development for diverse concepts.…Innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors for renowned brands including Red Bull, Hard Rock Cafe, Lavazza, Nikki Beach, Addmind Hospitality and VKD Hospitality Group. Proven expertise in developing 360° marketing strategies, launching concepts, and building high-performing teams with a consistent record of driving double-digit engagement and revenue growth across all leadership roles. Adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, generating significant expansion and development for diverse concepts.

Genevieve Saab

Brand Strategist, Social Media Manager, Marketing Consultant, +7

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Innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors for renowned brands including Red Bull, Hard Rock Cafe, Lavazza, Nikki Beach, Addmind Hospitality and VKD Hospitality Group. Proven expertise in developing 360° marketing strategies, launching concepts, and building high-performing teams with a consistent record of driving double-digit engagement and revenue growth across all leadership roles. Adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, generating significant expansion and development for diverse concepts.…Innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors for renowned brands including Red Bull, Hard Rock Cafe, Lavazza, Nikki Beach, Addmind Hospitality and VKD Hospitality Group. Proven expertise in developing 360° marketing strategies, launching concepts, and building high-performing teams with a consistent record of driving double-digit engagement and revenue growth across all leadership roles. Adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, generating significant expansion and development for diverse concepts.

Available to hire

Innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors for renowned brands including Red Bull, Hard Rock Cafe, Lavazza, Nikki Beach, Addmind Hospitality and VKD Hospitality Group. Proven expertise in developing 360° marketing strategies, launching concepts, and building high-performing teams with a consistent record of driving double-digit engagement and revenue growth across all leadership roles. Adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, generating significant expansion and development for diverse concepts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Head of Social Media at Umami Comms

October 1, 2023 - April 30, 2026

Leading the agency’s social media division, driving strategy, creativity and measurable impact across global and regional brands. Overseeing strategy, content and performance across all digital platforms to deliver results-driven initiatives and build lasting client relationships.

Head of Marketing at VKD Hospitality Group

May 1, 2022 - September 30, 2023

Led multi-brand 360° marketing strategy across the group’s hospitality portfolio. Built the first in-house marketing department, increased digital visibility and engagement, launched a new homegrown brand/venue, expanded external revenue streams, and strengthened media relations.

Marketing Manager at Lavazza UAE

April 1, 2021 - December 31, 2021

Directed B2B and B2C omni-channel marketing for Lavazza and partner brands, spanning e-commerce, digital advertising, branding, events and sponsorships. Drove engagement, leads and conversions and expanded delivery and marketplace presence.

Marketing Manager at Hard Rock Cafe Dubai

July 1, 2018 - April 30, 2021

Managed 360° marketing operations across F&B, retail and entertainment, aligning local strategy with global objectives. Elevated digital performance, media relations and reach; reduced costs while maintaining ROI; created globally adopted campaigns and led venue openings.

Marketing & Events Manager at Nikki Beach Dubai

January 1, 2017 - July 31, 2018

Oversaw integrated marketing and campaign strategies, creative direction, and brand consistency across channels. Improved digital performance, reduced spend while sustaining ROI, and created additional revenue streams via external partnerships; launched 10+ campaigns adopted globally.

Senior Marketing & Events Executive at Addmind Hospitality Group

August 1, 2015 - June 30, 2016

Directed marketing, PR and event conception across high-profile nightlife and F&B venues; increased digital metrics; reduced spend while maintaining strong ROI; led planning and execution of multiple venue openings.

Marketing & Events Executive at Hands-On Management Services (Lebanon)

October 1, 2014 - July 31, 2015

Managed marketing and events activities to support client campaigns; collaborated with teams to deliver impactful events and campaigns.

Marketing & Communications Executive at Mix FM (Lebanon)

January 1, 2013 - October 31, 2013

Supported marketing and communications initiatives for radio station; executed campaigns and contributed to brand building and audience engagement.

Consumer Collecting Specialist at Red Bull (Lebanon)

August 1, 2010 - January 31, 2013

Led consumer data collection and brand activation efforts supporting marketing programs and events.