I am an innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors. I’ve partnered with renowned brands to develop 360° marketing strategies, launch concepts, and build high-performing teams that consistently achieve double-digit engagement and revenue growth. I’m adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, fueling expansion and development for diverse concepts. I excel at translating strategic thinking into actionable campaigns and experiences, blending creative storytelling with rigorous analytics to optimize ROI and growth across markets. My passion is developing talent, forging strong partnerships, and delivering experiences that elevate brands and drive lasting customer connections.…

Genevieve Saab

I am an innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors. I’ve partnered with renowned brands to develop 360° marketing strategies, launch concepts, and build high-performing teams that consistently achieve double-digit engagement and revenue growth. I’m adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, fueling expansion and development for diverse concepts. I excel at translating strategic thinking into actionable campaigns and experiences, blending creative storytelling with rigorous analytics to optimize ROI and growth across markets. My passion is developing talent, forging strong partnerships, and delivering experiences that elevate brands and drive lasting customer connections.…

Available to hire

I am an innovative marketing leader with 10+ years of experience driving brand growth, marketing transformation, and revenue acceleration across hospitality, F&B, and lifestyle sectors. I’ve partnered with renowned brands to develop 360° marketing strategies, launch concepts, and build high-performing teams that consistently achieve double-digit engagement and revenue growth. I’m adept at uniting creativity with data-driven insights to deliver measurable business impact and sustainable brand equity, fueling expansion and development for diverse concepts.

I excel at translating strategic thinking into actionable campaigns and experiences, blending creative storytelling with rigorous analytics to optimize ROI and growth across markets. My passion is developing talent, forging strong partnerships, and delivering experiences that elevate brands and drive lasting customer connections.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Head of Social Media at Umami Comms
October 1, 2023 - Present
Leading the agency’s social media division, driving strategy, creativity and measurable impact across global and regional brands. Overseeing strategy, content and performance across all digital platforms to deliver results-driven initiatives and build lasting client relationships.
Head of Marketing at VKD Hospitality Group
May 1, 2022 - September 30, 2023
Led multi-brand 360° marketing strategy across the group’s hospitality portfolio. Built the first in-house marketing department, increased digital visibility and engagement, launched a new homegrown brand/venue, expanded external revenue streams, and strengthened media relations.
Marketing Manager at Lavazza UAE
April 1, 2021 - December 31, 2021
Directed B2B and B2C omni-channel marketing for Lavazza and partner brands, spanning e-commerce, digital advertising, branding, events and sponsorships. Drove engagement, leads and conversions and expanded delivery and marketplace presence.
Marketing Manager at Hard Rock Cafe Dubai
July 1, 2018 - April 30, 2021
Managed 360° marketing operations across F&B, retail and entertainment, aligning local strategy with global objectives. Elevated digital performance, media relations and reach; reduced costs while maintaining ROI; created globally adopted campaigns and led venue openings.
Marketing & Events Manager at Nikki Beach Dubai
January 1, 2017 - July 31, 2018
Oversaw integrated marketing and campaign strategies, creative direction, and brand consistency across channels. Improved digital performance, reduced spend while sustaining ROI, and created additional revenue streams via external partnerships; launched 10+ campaigns adopted globally.
Senior Marketing & Events Executive at Addmind Hospitality Group
August 1, 2015 - June 30, 2016
Directed marketing, PR and event conception across high-profile nightlife and F&B venues; increased digital metrics; reduced spend while maintaining strong ROI; led planning and execution of multiple venue openings.
Marketing & Events Executive at Hands-On Management Services (Lebanon)
October 1, 2014 - July 31, 2015
Managed marketing and events activities to support client campaigns; collaborated with teams to deliver impactful events and campaigns.
Marketing & Communications Executive at Mix FM (Lebanon)
January 1, 2013 - October 31, 2013
Supported marketing and communications initiatives for radio station; executed campaigns and contributed to brand building and audience engagement.
Consumer Collecting Specialist at Red Bull (Lebanon)
August 1, 2010 - January 31, 2013
Led consumer data collection and brand activation efforts supporting marketing programs and events.

Education

B.S. in Hospitality & Tourism Management (Event Management Emphasis) at Lebanese American University, Lebanon
January 11, 2030 - April 10, 2026

Qualifications

MIT Global Marketing Training Program
January 11, 2030 - April 10, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Consumer Goods

Skills

Experience Level