Available to hire
Genevieve Salvatore
12 years of experience as a Lead Product Designer with expertise ranging from design systems, Branding, and Art Direction.
Work Experience
Senior Product Designer at Haven Energy (04/2023 - 10/2023)
- Led the design of digital products for Haven Energy, educating consumers on clean and efficient home battery power solutions.
- Conducted in-depth interviews with 50 potential customers, analyzing energy usage patterns and home upgrade spending habits; led product development and increased customer engagement by 40%.
- Led stakeholder reviews and developed an internal design system and style guide.
- Collaborated with engineering to implement a new content journey across the site, resulting in a 50% surge in user engagement beyond the homepage, driving deeper exploration of other pages.
Senior Product Designer at Goldin (02/2021 - 01/2023)
- Spearheaded the complete redesign of Goldin’s live auction site, catalyzing a remarkable 300% surge in Gross Merchandise Volume (GMV) during its first full year post-launch.
- Successfully designed and launched an internal admin tool and consumer-facing auction site, delivering a visually appealing, intuitive, and user-centric live auction platform.
- Leveraged valuable customer feedback and strategic business objectives to drive the product roadmap, resulting in pivotal enhancements such as the ability to run multiple auctions at once.
- Led the design and user flow for a new checkout experience, resulting in a 40% surge in instant payments within the initial week of implementation.
- Facilitated regular design critiques, user testing, and feedback loops to advance the development of the Goldin mobile app.
Director of Product Design at Gallery Media Group (06/2018 - 02/2021)
- Managed the product design team at Gallery Media Group, ensuring alignment of design layouts, interactions, and transitions with the branding of PureWow and ONE37pm publications.
- Collaborated closely with the front-end engineering team to develop and implement a style guide and component library, resulting in the reduction of design inconsistencies and a 25% increase in development efficiency.
- Led the design of Gallery Media Group’s internal custom web applications, including a CMS and analytics dashboard.
Skills
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Expert
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Intermediate
Language
Work Experience
Education
Bachelors of Art at University of Arkansas
August 10, 2008 - June 10, 2012Phi Beta Kappa, 4.0 GPA, Fulbright College Scholar
Qualifications
Industry Experience
Computers & Electronics, Software & Internet, Travel & Hospitality, Energy & Utilities, Media & Entertainment, Consumer Goods, Retail
Skills
Experience Level
Expert
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Intermediate
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