**Genevieve Salvatore** 12 years of experience as a Lead Product Designer with expertise ranging from design systems, Branding, and Art Direction. **Work Experience** Senior Product Designer at Haven Energy (04/2023 - 10/2023) - Led the design of digital products for Haven Energy, educating consumers on clean and efficient home battery power solutions. - Conducted in-depth interviews with 50 potential customers, analyzing energy usage patterns and home upgrade spending habits; led product development and increased customer engagement by 40%. - Led stakeholder reviews and developed an internal design system and style guide. - Collaborated with engineering to implement a new content journey across the site, resulting in a 50% surge in user engagement beyond the homepage, driving deeper exploration of other pages. Senior Product Designer at Goldin (02/2021 - 01/2023) - Spearheaded the complete redesign of Goldin's live auction site, catalyzing a remarkable 300% surge in Gross Merchandise Volume (GMV) during its first full year post-launch. - Successfully designed and launched an internal admin tool and consumer-facing auction site, delivering a visually appealing, intuitive, and user-centric live auction platform. - Leveraged valuable customer feedback and strategic business objectives to drive the product roadmap, resulting in pivotal enhancements such as the ability to run multiple auctions at once. - Led the design and user flow for a new checkout experience, resulting in a 40% surge in instant payments within the initial week of implementation. - Facilitated regular design critiques, user testing, and feedback loops to advance the development of the Goldin mobile app. Director of Product Design at Gallery Media Group (06/2018 - 02/2021) - Managed the product design team at Gallery Media Group, ensuring alignment of design layouts, interactions, and transitions with the branding of PureWow and ONE37pm publications. - Collaborated closely with the front-end engineering team to develop and implement a style guide and component library, resulting in the reduction of design inconsistencies and a 25% increase in development efficiency. - Led the design of Gallery Media Group’s internal custom web applications, including a CMS and analytics dashboard.

gennysal0515

**Genevieve Salvatore** 12 years of experience as a Lead Product Designer with expertise ranging from design systems, Branding, and Art Direction. **Work Experience** Senior Product Designer at Haven Energy (04/2023 - 10/2023) - Led the design of digital products for Haven Energy, educating consumers on clean and efficient home battery power solutions. - Conducted in-depth interviews with 50 potential customers, analyzing energy usage patterns and home upgrade spending habits; led product development and increased customer engagement by 40%. - Led stakeholder reviews and developed an internal design system and style guide. - Collaborated with engineering to implement a new content journey across the site, resulting in a 50% surge in user engagement beyond the homepage, driving deeper exploration of other pages. Senior Product Designer at Goldin (02/2021 - 01/2023) - Spearheaded the complete redesign of Goldin's live auction site, catalyzing a remarkable 300% surge in Gross Merchandise Volume (GMV) during its first full year post-launch. - Successfully designed and launched an internal admin tool and consumer-facing auction site, delivering a visually appealing, intuitive, and user-centric live auction platform. - Leveraged valuable customer feedback and strategic business objectives to drive the product roadmap, resulting in pivotal enhancements such as the ability to run multiple auctions at once. - Led the design and user flow for a new checkout experience, resulting in a 40% surge in instant payments within the initial week of implementation. - Facilitated regular design critiques, user testing, and feedback loops to advance the development of the Goldin mobile app. Director of Product Design at Gallery Media Group (06/2018 - 02/2021) - Managed the product design team at Gallery Media Group, ensuring alignment of design layouts, interactions, and transitions with the branding of PureWow and ONE37pm publications. - Collaborated closely with the front-end engineering team to develop and implement a style guide and component library, resulting in the reduction of design inconsistencies and a 25% increase in development efficiency. - Led the design of Gallery Media Group’s internal custom web applications, including a CMS and analytics dashboard.

Available to hire

Genevieve Salvatore
12 years of experience as a Lead Product Designer with expertise ranging from design systems, Branding, and Art Direction.

Work Experience
Senior Product Designer at Haven Energy (04/2023 - 10/2023)

  • Led the design of digital products for Haven Energy, educating consumers on clean and efficient home battery power solutions.
  • Conducted in-depth interviews with 50 potential customers, analyzing energy usage patterns and home upgrade spending habits; led product development and increased customer engagement by 40%.
  • Led stakeholder reviews and developed an internal design system and style guide.
  • Collaborated with engineering to implement a new content journey across the site, resulting in a 50% surge in user engagement beyond the homepage, driving deeper exploration of other pages.

Senior Product Designer at Goldin (02/2021 - 01/2023)

  • Spearheaded the complete redesign of Goldin’s live auction site, catalyzing a remarkable 300% surge in Gross Merchandise Volume (GMV) during its first full year post-launch.
  • Successfully designed and launched an internal admin tool and consumer-facing auction site, delivering a visually appealing, intuitive, and user-centric live auction platform.
  • Leveraged valuable customer feedback and strategic business objectives to drive the product roadmap, resulting in pivotal enhancements such as the ability to run multiple auctions at once.
  • Led the design and user flow for a new checkout experience, resulting in a 40% surge in instant payments within the initial week of implementation.
  • Facilitated regular design critiques, user testing, and feedback loops to advance the development of the Goldin mobile app.

Director of Product Design at Gallery Media Group (06/2018 - 02/2021)

  • Managed the product design team at Gallery Media Group, ensuring alignment of design layouts, interactions, and transitions with the branding of PureWow and ONE37pm publications.
  • Collaborated closely with the front-end engineering team to develop and implement a style guide and component library, resulting in the reduction of design inconsistencies and a 25% increase in development efficiency.
  • Led the design of Gallery Media Group’s internal custom web applications, including a CMS and analytics dashboard.
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Work Experience

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Education

Bachelors of Art at University of Arkansas
August 10, 2008 - June 10, 2012
Phi Beta Kappa, 4.0 GPA, Fulbright College Scholar

Qualifications

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Industry Experience

Computers & Electronics, Software & Internet, Travel & Hospitality, Energy & Utilities, Media & Entertainment, Consumer Goods, Retail

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