Hi, I’m George A. Bernales. I’m a writer and content creator who blends editorial clarity with systems thinking to craft visually grounded, emotionally intelligent narratives. I build long-form and micro-content for diverse audiences across Substack and social platforms, turning abstract ideas into accessible stories that feel human and impactful. I thrive on balancing creative storytelling with reliable delivery, collaborating with designers to ensure brand-aligned visuals and consistent tone. I enjoy turning complex concepts into cohesive narratives that scale, inform, and inspire growth while keeping publishing schedules tight and ideas clear.…

George A. Bernales

Hi, I’m George A. Bernales. I’m a writer and content creator who blends editorial clarity with systems thinking to craft visually grounded, emotionally intelligent narratives. I build long-form and micro-content for diverse audiences across Substack and social platforms, turning abstract ideas into accessible stories that feel human and impactful. I thrive on balancing creative storytelling with reliable delivery, collaborating with designers to ensure brand-aligned visuals and consistent tone. I enjoy turning complex concepts into cohesive narratives that scale, inform, and inspire growth while keeping publishing schedules tight and ideas clear.…

Available to hire

Hi, I’m George A. Bernales. I’m a writer and content creator who blends editorial clarity with systems thinking to craft visually grounded, emotionally intelligent narratives. I build long-form and micro-content for diverse audiences across Substack and social platforms, turning abstract ideas into accessible stories that feel human and impactful.

I thrive on balancing creative storytelling with reliable delivery, collaborating with designers to ensure brand-aligned visuals and consistent tone. I enjoy turning complex concepts into cohesive narratives that scale, inform, and inspire growth while keeping publishing schedules tight and ideas clear.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Tagalog
Beginner

Work Experience

Writer / Creator at Lantern & Dragon
January 1, 2022 - November 1, 2025
Wrote, edited, and published essays and micro-content for 1k+ readers across Substack and social. Developed editorial calendars, newsletters, and visual concepts translating complex ideas into accessible language; collaborated with designers on layout, imagery, and tone consistency; applied analytics to refine topics, engagement, and audience growth.
Inventory Specialist at Krayden, Inc.
August 1, 2025 - August 1, 2025
Built and maintained content databases, ensuring metadata, tags, and visuals accuracy. Created internal documentation and style guides improving cross-team publishing speed. Streamlined QA and release workflows—skills later adapted to digital content scheduling.
Desktop Manager at Champs Trade Show
October 1, 2021 - October 1, 2021
Owned multi-channel event content calendars; coordinated copy, graphics, and web assets. Performed SEO and accessibility checks (titles, meta, alt text). Collaborated with marketing to ensure visual and tone consistency across campaigns.
Operations Manager at Strength United
August 1, 2016 - August 1, 2016
Coordinated outreach materials and digital copy explaining campus programs addressing sexual assault and domestic violence. Wrote accessible, trauma-informed language that helped students understand available resources and support options. Standardized reporting and internal documentation workflows, improving communication across departments. Produced monthly program reports and campaign summaries for university stakeholders.

Education

Bachelor of Arts in Biology at California State University, Northridge
January 11, 2030 - November 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Professional Services, Media & Entertainment, Healthcare
    paper Content Coordination & Brand Consistency

    Managed and published digital content calendars, ensuring brand consistency and metadata accuracy across multiple channels.

    Built internal QA systems, style guides, and publishing checklists that improved content reliability and cross-team efficiency.

    #content management #QA #branding #operations #marketing #design systems

    paper Lantern & Dragon: Living Mythology - Editorial Storytelling & Creative Direction
    Long-form essays and creative micro-content exploring psychology, philosophy, and storytelling. Each piece balances clear structure with emotional depth, designed to engage readers and spark dialogue. I developed the editorial voice, visual direction, and publishing workflow for a growing community of 1,000+ readers. pdf article writing storytelling editing content strategy Substack psychology creativity…