Social Media and Content Manager with over four years' experience shaping social media and marketing strategies in the fashion, lifestyle, and property sectors. After graduating with a fashion degree, I launched my career at PrettyLittleThing before advancing through agency and in-house roles, including with the UK’s leading estate agency group. I offer a creative, proactive, and highly organised approach to social media management, blending strategic insight with a passion for content, storytelling, and audience engagement to deliver campaigns that elevate brand awareness and measurable results. Passionate about all things social, I specialise in creating platform-specific content for Instagram and TikTok, while also managing LinkedIn, Facebook, Pinterest, and YouTube channels. My experience covers content strategy, copywriting, influencer and UGC partnerships, paid social advertising, and performance analysis across Meta, Google, and LinkedIn. I thrive in fast-paced environments, enjoy staying ahead of trends and platform updates, and continually seek new ways to create engaging content that connects with audiences and supports wider business goals

Georgia Cunningham

Social Media and Content Manager with over four years' experience shaping social media and marketing strategies in the fashion, lifestyle, and property sectors. After graduating with a fashion degree, I launched my career at PrettyLittleThing before advancing through agency and in-house roles, including with the UK’s leading estate agency group. I offer a creative, proactive, and highly organised approach to social media management, blending strategic insight with a passion for content, storytelling, and audience engagement to deliver campaigns that elevate brand awareness and measurable results. Passionate about all things social, I specialise in creating platform-specific content for Instagram and TikTok, while also managing LinkedIn, Facebook, Pinterest, and YouTube channels. My experience covers content strategy, copywriting, influencer and UGC partnerships, paid social advertising, and performance analysis across Meta, Google, and LinkedIn. I thrive in fast-paced environments, enjoy staying ahead of trends and platform updates, and continually seek new ways to create engaging content that connects with audiences and supports wider business goals

Available to hire

Social Media and Content Manager with over four years’ experience shaping social media and marketing strategies in the fashion, lifestyle, and property sectors. After graduating with a fashion degree, I launched my career at PrettyLittleThing before advancing through agency and in-house roles, including with the UK’s leading estate agency group. I offer a creative, proactive, and highly organised approach to social media management, blending strategic insight with a passion for content, storytelling, and audience engagement to deliver campaigns that elevate brand awareness and measurable results.

Passionate about all things social, I specialise in creating platform-specific content for Instagram and TikTok, while also managing LinkedIn, Facebook, Pinterest, and YouTube channels. My experience covers content strategy, copywriting, influencer and UGC partnerships, paid social advertising, and performance analysis across Meta, Google, and LinkedIn. I thrive in fast-paced environments, enjoy staying ahead of trends and platform updates, and continually seek new ways to create engaging content that connects with audiences and supports wider business goals

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Growth Marketing Manager at Lomond
July 1, 2025 - Present
Led the rollout of TikTok across 15 brands, developing platform strategy, content direction, and brand alignment. Delivered significant growth metrics including 1.9 million users and 2.3 million video views in 2025.
Growth Marketing Executive at Lomond
July 1, 2024 - July 1, 2025
Supported growth marketing initiatives across multiple brands; contributed to content strategy, platform direction, and performance analytics.
Digital Marketing Coordinator at Lomond
May 1, 2023 - March 1, 2024
Co-ordinated digital marketing activities; executed campaigns across Meta, Google, LinkedIn; tracked performance and optimized paid social and influencer partnerships.
Marketing Assistant at Sood Marketing
February 1, 2022 - August 1, 2022
Supported marketing campaigns, scheduling, admin, and coordination.
Marketing Assistant at PrettyLittleThing
August 1, 2021 - December 1, 2021
Contributed to marketing campaigns and campaign coordination; assisted in buying/admin tasks and vendor communications.
Buying Admin Assistant at Pretty Little Thing
August 1, 2021 - December 1, 2021
Provided buying admin support, procurement coordination, and supplier communications.

Education

BA (Hons) Fashion Image Making and Styling, 2:1 at University of Salford
January 1, 2018 - January 1, 2021
A Levels: Graphic Design, Geography, Business Studies at Carmel College
January 1, 2016 - January 1, 2018
GCSEs (A*-C) at Catholic High School
January 1, 2011 - January 1, 2016

Qualifications

GCSEs (A*-C)
January 1, 2011 - January 1, 2016

Industry Experience

Retail, Media & Entertainment, Professional Services