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Marketing and social media professional with 4+ years of experience managing digital communities, developing content strategies and driving audience engagement for international brands. Bilingual in Portuguese and English, with experience communicating across diverse audiences and cultural contexts. Experienced in fast-paced social media environments, using performance metrics, audience insights and trend analysis to optimize campaigns and support platform growth. Skilled at managing multiple projects, collaborating cross-functionally, and adapting quickly to emerging trends and platform updates.…Marketing and social media professional with 4+ years of experience managing digital communities, developing content strategies and driving audience engagement for international brands. Bilingual in Portuguese and English, with experience communicating across diverse audiences and cultural contexts. Experienced in fast-paced social media environments, using performance metrics, audience insights and trend analysis to optimize campaigns and support platform growth. Skilled at managing multiple projects, collaborating cross-functionally, and adapting quickly to emerging trends and platform updates.

Geovannas Magalhães McCracken

Social Media Manager, Content Producer, Digital Marketer, +2

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Marketing and social media professional with 4+ years of experience managing digital communities, developing content strategies and driving audience engagement for international brands. Bilingual in Portuguese and English, with experience communicating across diverse audiences and cultural contexts. Experienced in fast-paced social media environments, using performance metrics, audience insights and trend analysis to optimize campaigns and support platform growth. Skilled at managing multiple projects, collaborating cross-functionally, and adapting quickly to emerging trends and platform updates.…Marketing and social media professional with 4+ years of experience managing digital communities, developing content strategies and driving audience engagement for international brands. Bilingual in Portuguese and English, with experience communicating across diverse audiences and cultural contexts. Experienced in fast-paced social media environments, using performance metrics, audience insights and trend analysis to optimize campaigns and support platform growth. Skilled at managing multiple projects, collaborating cross-functionally, and adapting quickly to emerging trends and platform updates.

Available to hire

Marketing and social media professional with 4+ years of experience managing digital communities, developing content strategies and driving audience engagement for international brands. Bilingual in Portuguese and English, with experience communicating across diverse audiences and cultural contexts.

Experienced in fast-paced social media environments, using performance metrics, audience insights and trend analysis to optimize campaigns and support platform growth. Skilled at managing multiple projects, collaborating cross-functionally, and adapting quickly to emerging trends and platform updates.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Freelance Social Media & Content Marketing Support at CASA – Australian Non-Profit Organisation

January 1, 2025 - Present

Supported social media strategy, content creation and digital communication for an Australian charity focused on community impact and cultural connection between Australia and Brazil. Contributed to maintaining engagement through content planning and platform-optimized communication aligned with organizational mission.

Social Media Manager at WEST 1 Intercâmbio – International Education Agency

January 1, 2022 - January 1, 2026

Managed day-to-day social media operations across multiple platforms for international education brands and entrepreneurs. Developed and executed content plans and community management activities to grow audiences and increase engagement. Optimized campaigns using performance metrics and audience insights, supporting brand consistency and interaction through trend-responsive social-first content.