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Hi, I’m Gerald Sagoe. I’m a culture-led video executive, filmmaker and Creative Director with over a decade building original video formats, editorial franchises and social-first IP across football, entertainment and youth culture. I excel at turning editorial POV into scalable video series and leading teams from concept to delivery. My work has spanned Chelsea FC, Sky and global brands, where I’ve built formats that connect with diverse audiences while showcasing underrepresented voices and contemporary culture. I love blending culture, strategy and storytelling to create value for brands and communities.…Hi, I’m Gerald Sagoe. I’m a culture-led video executive, filmmaker and Creative Director with over a decade building original video formats, editorial franchises and social-first IP across football, entertainment and youth culture. I excel at turning editorial POV into scalable video series and leading teams from concept to delivery. My work has spanned Chelsea FC, Sky and global brands, where I’ve built formats that connect with diverse audiences while showcasing underrepresented voices and contemporary culture. I love blending culture, strategy and storytelling to create value for brands and communities.

Gerald Sagoe

Content Producer, Creative Producer, Film Producer, +7

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Hi, I’m Gerald Sagoe. I’m a culture-led video executive, filmmaker and Creative Director with over a decade building original video formats, editorial franchises and social-first IP across football, entertainment and youth culture. I excel at turning editorial POV into scalable video series and leading teams from concept to delivery. My work has spanned Chelsea FC, Sky and global brands, where I’ve built formats that connect with diverse audiences while showcasing underrepresented voices and contemporary culture. I love blending culture, strategy and storytelling to create value for brands and communities.…Hi, I’m Gerald Sagoe. I’m a culture-led video executive, filmmaker and Creative Director with over a decade building original video formats, editorial franchises and social-first IP across football, entertainment and youth culture. I excel at turning editorial POV into scalable video series and leading teams from concept to delivery. My work has spanned Chelsea FC, Sky and global brands, where I’ve built formats that connect with diverse audiences while showcasing underrepresented voices and contemporary culture. I love blending culture, strategy and storytelling to create value for brands and communities.

Available to hire

Hi, I’m Gerald Sagoe. I’m a culture-led video executive, filmmaker and Creative Director with over a decade building original video formats, editorial franchises and social-first IP across football, entertainment and youth culture. I excel at turning editorial POV into scalable video series and leading teams from concept to delivery.

My work has spanned Chelsea FC, Sky and global brands, where I’ve built formats that connect with diverse audiences while showcasing underrepresented voices and contemporary culture. I love blending culture, strategy and storytelling to create value for brands and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Producer / Editorial Video Lead at Sky

July 1, 2021 - Present

Led editorial video strategy across entertainment, sport and corporate storytelling, defining frameworks and creative standards for multi-platform output; partnered with editorial, social, marketing and insights teams to translate audience behaviour into repeatable video ideas; oversaw development, production and delivery of original video series highlighting underrepresented voices; presented performance insights and creative recommendations to senior leadership to influence long-term content direction.

Senior Producer at Sky TV

July 1, 2021 - Present

Led cross-functional editorial planning across entertainment and corporate campaigns, ensuring brand storytelling consistency across digital and social touch-points. Built and managed editorial processes integrating cultural moments and vertical priorities to strengthen Sky’s narrative across internal and external channels. Partnered with marketing, media buying, and insights teams to identify audience trends and translate them into actionable content strategies. Presented editorial performance reports and insight-driven recommendations to senior stakeholders. Drove the creation of inclusive storytelling formats showcasing diverse voices and strengthening Sky’s cultural relevance including Black on Screen, Cinema Dates, Out of my depth.

Digital Content Producer (Football & Culture) at Chelsea FC

March 1, 2019 - July 1, 2021

Created original culture-first football video formats; developed proprietary series including Like A Pro, contributing to 1.3M new YouTube subscribers and 190% audience growth; led video ideation around fan culture, music, fashion and identity; directed and produced content in partnership with Nike and Beats by Dre; pivotal in the club's digital relaunch with 104% YoY video growth.

Digital Content Producer at Chelsea FC

March 1, 2019 - July 1, 2021

Developed editorial themes and content calendars around fan culture and key sporting moments, creating viral formats including 'Like A Pro' (1.3M new YouTube subscribers, 190% growth). Curated partnerships aligning club narrative with brand storytelling for Nike and Beats by Dre. Supported the launch of the club’s mobile app, reaching 2M downloads and 675K+ MAUs. Drove 104% YoY video growth during website relaunch through data-informed content planning.

Head of Content at Soda Agency

September 1, 2018 - March 1, 2019

Scaled content revenue by 40% via strategy-led brand partnerships across EMEA. Directed campaign launches including John Varvatos in UAE (3.9M impressions; 1.1M views). Led production teams across branded content for Spotify, Google, TikTok, and Disney.

Founding Member at Digital Future Council

July 1, 2018 - January 1, 2023

Forged content strategies generating 100K+ views and securing tech brand sponsorships. Built cross-sector networks across creative, tech, and entertainment industries.

Digital Content Producer at Firebox

August 1, 2017 - September 1, 2018

Redeﬁned brand visuals, boosting leads by 260% and solidifying Firebox as the UK’s top gifting platform. Expanded social following from 50K to 220K with viral product content and trend-based storytelling.

Content Producer at ASOS

January 1, 2016 - July 1, 2017

Increased video output by 80% through improved shoot scheduling and creative ops. Drove 1.5M impressions in campaign video that redefined seasonal brand messaging.