Gerard Joseph

Available to hire

I am a passionate marketer who loves visual communication and quickly learned to design posters, banners, and social media artwork while assisting a graphic designer at CellularCiti Group.

About

I am a passionate marketer who loves visual communication and quickly learned to design posters, banners, and social media artwork while assisting a graphic designer at CellularCiti Group. This hands-on experience helped me grow from simple posters to creating content used in stores and across social media.

I am a self-taught graphic designer with a proactive, resourceful mindset and a love of learning new techniques and tools. My ongoing curiosity and problem-solving approach drive a distinctive design aesthetic and adaptability, letting me deliver fresh solutions across marketing materials, branding, and digital media.

  • Joined December 2025

Industry experience

  • Healthcare
  • Telecommunications
  • Non-Profit Organization
  • Media & Entertainment
  • Financial Services
  • Retail
  • Professional Services

Projects · 1

Project Description: Visual Branding for Dr. N. Mboyi
✨ Overview
This project focuses on creating a cohesive and impactful visual branding package for Dr. N. Mboyi, the first Black female oncologist in South Africa. The branding will be designed to reflect her pioneering role in medicine, her professionalism, and her compassionate approach to patient care.

🎨 Scope of Work
• Logo Design & Brand Identity: Develop a modern, professional logo and color palette that communicates trust, expertise, and empowerment.
• Social Media Branding: Create branded templates and graphics for platforms such as Instagram, Facebook, and LinkedIn to ensure consistent messaging and visual appeal.
• Website Visuals: Design banners, icons, and imagery that align with the brand identity and enhance the user experience on her website.
• Typography & Style Guide: Provide a clear style guide to maintain consistency across all digital platforms.

🌍 Target Audience
Patients, medical professionals, and the broader public who look to Dr. Mboyi as a trusted leader in oncology and an inspiring figure in South Africa’s healthcare landscape.

💡 Design Approach
The branding will balance professional elegance with approachability, using clean lines, calming colors, and empowering imagery. The visuals will highlight Dr. Mboyi’s groundbreaking achievements while making her digital presence welcoming and accessible.

📌 Deliverables
• Logo and brand identity package
• Social media templates (posts, stories, banners)
• Website graphics and visual assets
• Comprehensive style guide

Hire me for your next graphic design gig — whether it’s social media branding, website visuals, or a full identity package, I’ll craft designs that make your story unforgettable.

Work experience· 4 roles

Graphic Designer · EMtee RecordsDec 2024 – Present · 2 yrs

Freelance graphic design for the Biography of Emtee The Hustler and related elements for biographies and social media assets.

Marketing Graphic Designer · Dr Mboyi Inc.Apr 2022 – Sep 2022 · 6 mos

Freelance graphic designer for social media posts, uploading blog posts on the Dr Mboyi website, and managing queries across various social media platforms.

Specialist Fund Administrator · FNZApr 2021 – Present · 5 yrs 8 mos

Administered funds on Nedgroup and Alexander Forbes Unit Trusts; multitasked to handle queries within SLA; collaborated with team members to price 6 funds (Nedgroup, M&G, Ninety One, Ashburton Investments, Boutique Collective Investments & PSG Financial Services).

Junior Marketing Coordinator · CellularCiti GroupFeb 2020 – Oct 2020 · 9 mos

Education

Diploma in Marketing Management Sciences · Durban University of Technology2017 – 2020

I am a marketing management graduate with expertise in consumer behavior, market research, branding, and digital strategy. Alongside my academic foundation, I’ve built a thriving career as a freelance graphic designer, creating impactful visuals that bring marketing campaigns to life.

Diploma in Marketing Management Science · Durban University of Technology2030 – 2026

Certifications and awards

Diploma in Marketing Management Sciences2017 – 2020

Through my Diploma in Management Sciences: Marketing at Durban University of Technology, I have developed a comprehensive skill set that includes market research and analysis, consumer behavior insights, strategic brand management, digital and social media marketing, product development, pricing strategies, and promotional planning. I am also equipped with practical knowledge in sales management, customer relationship building, and distribution channels, enabling me to design and implement effective marketing campaigns that drive business growth.

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