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I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.…I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

Gergana Marinova

Affiliate Marketer, Digital Marketer, Social Media Manager, +3

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I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.…I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

Available to hire

I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels.

I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Brand Marketing Specialist at ATOP Ltd

January 1, 2021 - October 28, 2025

Build a consistent brand, define brand voice and positioning; create content for paid and organic social media; lead email marketing campaigns (Metrilo, Klaviyo) with automated flows; manage influencer programs; monitor and optimize multi-channel performance; collaborate with cross-functional teams to align with business goals; analyze consumer and market insights to inform strategy.

Marketing Expert at Pensoft Publishers Ltd

December 1, 2020 - December 1, 2020

Develop and execute integrated marketing campaigns based on market insights; produce marketing materials; manage databases; run email campaigns (Outlook, MailChimp) and analyze performance; generate monthly reports to optimize current and future plans.

Sales and Marketing Manager at Unisoft engineering Ltd

December 1, 2018 - December 1, 2018

Develop marketing plans and programs; create and analyze advertising campaigns; establish and manage a social media presence; digital marketing (Google Ads, Google Analytics, Facebook Ads); database management; customer management; plan, test and report email campaigns; stay updated on industry and technological changes.

Participant in a Research Project at University of National and World Economy (UNWE), Sofia

March 1, 2017 - March 1, 2017

Contributed to a project aimed at improving the educational process; conducted deep interviews with business sector representatives, municipalities and students; analyzed collected information.

Marketing & PR Specialist at Public Services Ltd., Sofia

November 1, 2017 - November 1, 2017

Create marketing strategy and supervise its execution; content marketing; develop and coordinate ad campaigns (Facebook and Google Ads); manage social media (Facebook, YouTube, LinkedIn); communicate with customers, partners and sponsors; design print ads, write radio ad copy, plan radio spots; collaborate with media agencies and suppliers; email marketing.

Functional Expert at Bulgarian Industrial Association, Sofia

December 31, 2013 - December 31, 2013

Sector analysis of workforce competence within the facility management sector; overview of economic state and workforce competence by years; development and implementation of an information system for assessing competences in sectors and regions.

Management Board Assistant at Bulgarian Cleaning Association, Sofia

December 1, 2015 - December 1, 2015

Facilitate partnerships with similar non-profit organizations; business communications with partners and institutions; maintain website; manage databases; organize events; write content and protocols; perform email marketing and media correspondence.

Marketing Trainee, Communications Department at Cibank, Sofia

October 1, 2009 - October 1, 2009

Market research; coordinate marketing activities including print advertisements; manage databases.

Marketing Assistant at Mobile Vision Ltd, Sofia

December 1, 2009 - December 1, 2009

Design and prepare marketing materials; support production processes.

Education

PhD in Marketing at University of National and World Economy, Sofia

January 1, 2014 - January 1, 2018

Master’s Degree - Marketing at University of National and World Economy, Sofia

January 1, 2010 - January 1, 2011

Master’s Degree - Business Administration at University of National and World Economy, Sofia

January 1, 2008 - January 1, 2010

Bachelor’s Degree - Economics at University of National and World Economy, Sofia

January 1, 2004 - January 1, 2008