I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

Gergana Marinova

I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels. I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

Available to hire

I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels.

I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

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Language

Bulgarian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Brand Marketing Specialist at ATOP Ltd
January 1, 2021 - October 28, 2025
Build a consistent brand, define brand voice and positioning; create content for paid and organic social media; lead email marketing campaigns (Metrilo, Klaviyo) with automated flows; manage influencer programs; monitor and optimize multi-channel performance; collaborate with cross-functional teams to align with business goals; analyze consumer and market insights to inform strategy.
Marketing Expert at Pensoft Publishers Ltd
December 1, 2020 - December 1, 2020
Develop and execute integrated marketing campaigns based on market insights; produce marketing materials; manage databases; run email campaigns (Outlook, MailChimp) and analyze performance; generate monthly reports to optimize current and future plans.
Sales and Marketing Manager at Unisoft engineering Ltd
December 1, 2018 - December 1, 2018
Develop marketing plans and programs; create and analyze advertising campaigns; establish and manage a social media presence; digital marketing (Google Ads, Google Analytics, Facebook Ads); database management; customer management; plan, test and report email campaigns; stay updated on industry and technological changes.
Participant in a Research Project at University of National and World Economy (UNWE), Sofia
March 1, 2017 - March 1, 2017
Contributed to a project aimed at improving the educational process; conducted deep interviews with business sector representatives, municipalities and students; analyzed collected information.
Marketing & PR Specialist at Public Services Ltd., Sofia
November 1, 2017 - November 1, 2017
Create marketing strategy and supervise its execution; content marketing; develop and coordinate ad campaigns (Facebook and Google Ads); manage social media (Facebook, YouTube, LinkedIn); communicate with customers, partners and sponsors; design print ads, write radio ad copy, plan radio spots; collaborate with media agencies and suppliers; email marketing.
Functional Expert at Bulgarian Industrial Association, Sofia
December 31, 2013 - December 31, 2013
Sector analysis of workforce competence within the facility management sector; overview of economic state and workforce competence by years; development and implementation of an information system for assessing competences in sectors and regions.
Management Board Assistant at Bulgarian Cleaning Association, Sofia
December 1, 2015 - December 1, 2015
Facilitate partnerships with similar non-profit organizations; business communications with partners and institutions; maintain website; manage databases; organize events; write content and protocols; perform email marketing and media correspondence.
Marketing Trainee, Communications Department at Cibank, Sofia
October 1, 2009 - October 1, 2009
Market research; coordinate marketing activities including print advertisements; manage databases.
Marketing Assistant at Mobile Vision Ltd, Sofia
December 1, 2009 - December 1, 2009
Design and prepare marketing materials; support production processes.

Education

PhD in Marketing at University of National and World Economy, Sofia
January 1, 2014 - January 1, 2018
Master’s Degree - Marketing at University of National and World Economy, Sofia
January 1, 2010 - January 1, 2011
Master’s Degree - Business Administration at University of National and World Economy, Sofia
January 1, 2008 - January 1, 2010
Bachelor’s Degree - Economics at University of National and World Economy, Sofia
January 1, 2004 - January 1, 2008

Qualifications

Certificate of Attendance in Ghent University, Belgium (Erasmus+)
January 11, 2030 - October 28, 2025
Sustainable Development Hero – participation in The Sustainable Development League (Dubai, 2024)
January 11, 2030 - October 28, 2025
Certificate of Attendance in Erasmus+ project regarding youth employment (Sassari, Italy)
January 11, 2030 - October 28, 2025
Certificate of Google AdWords course
January 11, 2030 - October 28, 2025
Certificate of Digital marketing with the use of AI
January 11, 2030 - October 28, 2025
Certificate of Photography
January 11, 2030 - October 28, 2025
Certificate of Start-Up Universiade for developing a project for 'Green & Sustainable living'
January 11, 2030 - October 28, 2025
Certificates of Proficiency in English (Intermediate, Upper-Intermediate, Advanced, FCE)
January 11, 2030 - October 28, 2025
Certificate of Proficiency in Italian (Intermediate)
January 11, 2030 - October 28, 2025
Certificate of participation in seminar 'Green cleaning. Sustainable cleaning'
January 11, 2030 - October 28, 2025
Certificate of ‘Competence assessor’ of the workforce in sectors and regions
January 11, 2030 - October 28, 2025
Certificate of training in key competencies on topic 'Effective communications'
January 11, 2030 - October 28, 2025
Certificate of training on topic 'Motivation for professional realization as a competence assessor'
January 11, 2030 - October 28, 2025
Certificate of seminar on topic 'Economics and management in the energy, infrastructure and utility services'
January 11, 2030 - October 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Wholesale & Distribution, Other