GM

Gergana Marinova

Available to hire

I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media.

About

I’m a Bulgarian marketing professional with over a decade of hands-on experience in brand marketing, content strategy, email marketing, and social media. In my current role as Brand Marketing Specialist at ATOP Ltd, I help shape brand voice, positioning, and targeting, while collaborating with creative teams to drive cohesive campaigns across channels.

I enjoy turning consumer insights into actionable marketing plans, optimizing campaigns with data, and coordinating cross-functional teams to meet ambitious deadlines. I’m passionate about sustainable, customer-centric marketing and continuously expanding my skills in AI-powered tools and scalable growth strategies.

  • 4 years' experience
  • Joined April 2025

Languages

  • BulgarianFluent
  • EnglishAdvanced
  • ItalianIntermediate

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education
  • Retail
  • Wholesale & Distribution
  • Other

More experts in Sofia, Bulgaria

Work experience· 9 roles

Brand Marketing Specialist · ATOP LtdJan 2021 – Oct 2025 · 4 yrs 10 mos

Build a consistent brand, define brand voice and positioning; create content for paid and organic social media; lead email marketing campaigns (Metrilo, Klaviyo) with automated flows; manage influencer programs; monitor and optimize multi-channel performance; collaborate with cross-functional teams to align with business goals; analyze consumer and market insights to inform strategy.

Marketing Expert · Pensoft Publishers LtdDec 2020 – Dec 2020 · 1 mo

Develop and execute integrated marketing campaigns based on market insights; produce marketing materials; manage databases; run email campaigns (Outlook, MailChimp) and analyze performance; generate monthly reports to optimize current and future plans.

Sales and Marketing Manager · Unisoft engineering LtdDec 2018 – Dec 2018 · 1 mo

Develop marketing plans and programs; create and analyze advertising campaigns; establish and manage a social media presence; digital marketing (Google Ads, Google Analytics, Facebook Ads); database management; customer management; plan, test and report email campaigns; stay updated on industry and technological changes.

Marketing & PR Specialist · Public Services Ltd., SofiaNov 2017 – Nov 2017 · 1 mo
Participant in a Research Project · University of National and World Economy (UNWE), SofiaMar 2017 – Mar 2017 · 1 mo
Management Board Assistant · Bulgarian Cleaning Association, SofiaDec 2015 – Dec 2015 · 1 mo
Functional Expert · Bulgarian Industrial Association, SofiaDec 2013 – Dec 2013 · 1 mo
Marketing Assistant · Mobile Vision Ltd, SofiaDec 2009 – Dec 2009 · 1 mo

Education

PhD in Marketing · University of National and World Economy, Sofia2014 – 2018
Master’s Degree - Marketing · University of National and World Economy, Sofia2010 – 2011
Master’s Degree - Business Administration · University of National and World Economy, Sofia2008 – 2010
Bachelor’s Degree - Economics · University of National and World Economy, Sofia2004 – 2008

Certifications and awards· 14

Certificate of Attendance in Ghent University, Belgium (Erasmus+)2030 – 2025
Sustainable Development Hero – participation in The Sustainable Development League (Dubai, 2024)2030 – 2025
Certificate of Attendance in Erasmus+ project regarding youth employment (Sassari, Italy)2030 – 2025
Certificate of Google AdWords course2030 – 2025

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