I am Germán Pousa, a digital marketing specialist with experience leading campaigns in Latin America for global brands such as Sky Sports, EY, Coca-Cola FEMSA, Uber Eats, and TotalEnergies.

About

I am Germán Pousa, a digital marketing specialist with experience leading campaigns in Latin America for global brands such as Sky Sports, EY, Coca-Cola FEMSA, Uber Eats, and TotalEnergies. What sets me apart is my ability to combine creativity and analysis to design scalable strategies that generate real, measurable impact. I thrive in dynamic environments and enjoy engaging with diverse communities to foster brand loyalty and organic growth.

  • 10 years' experience
  • Joined September 2025

Languages

  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services

Work experience· 4 roles

Social Media Manager · ABCW - Digital Marketing AgencyDec 2021 – Jul 2025 · 3 yrs 8 mos

Led teams of up to 15 people and managed 20 accounts simultaneously, with more than 80 international and regional brands in 4 years; responsible for global strategy and execution of 360° campaigns. Designed and presented editorial lines and creative pitches for high-level clients, achieving strategic proposals that stood out and campaigns that won awards.

Community Manager · Actinver Financial GroupMay 2021 – Nov 2021 · 7 mos

Managed community strategy with tailored wording and handled up to 300 messages per day during paid campaign periods. Provided reports with analysis and suggestions for improvement.

Social Media Strategist · One Love - Digital Marketing AgencyMay 2021 – Jul 2025 · 4 yrs 3 mos

Responsible for managing ELF and TotalEnergies lubricant accounts for both Argentina and Chile. Planned the calendar and strategic development for each social media platform.

Creative Director · Un Metro AdelantadoMay 2015 – May 2021 · 6 yrs 1 mo

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