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I am a Marketing and Social Media Strategist with solid experience building and scaling digital ecosystems for global and regional brands. Throughout my career, I have led strategies in industries such as sports, e-commerce, pharma, healthcare and consumer goods, designing campaigns that capture attention and deliver measurable results. I have worked with leading names including Sky Sports, TotalEnergies, ELF, Yamaha MotoGP, AliExpress, Uber Eats, Boehringer Ingelheim and Círculo de la Salud, creating multi-country campaigns across LATAM that achieved viral performance, record engagement and consistent account growth. My background includes developing brand narratives, content pillars and buyer personas, always adapting to cultural contexts while maintaining global consistency. I have also managed cross-functional teams, aligning creativity with commercial goals and KPIs, while driving innovation through AI-powered creative assets and trend-based content. What makes me stand out is my hybrid expertise: I can move seamlessly between creative direction, growth marketing and business strategy. I bring a proven track record of virality, from generating millions of organic views to sustaining rapid follower growth. My ability to localize global strategies for LATAM audiences, combined with a data-driven approach to creativity, ensures that every campaign is both inspiring and measurable. With an innovation mindset and a strong grasp of cultural insight, I push brands to stay ahead in an ever-changing digital landscape.…I am a Marketing and Social Media Strategist with solid experience building and scaling digital ecosystems for global and regional brands. Throughout my career, I have led strategies in industries such as sports, e-commerce, pharma, healthcare and consumer goods, designing campaigns that capture attention and deliver measurable results. I have worked with leading names including Sky Sports, TotalEnergies, ELF, Yamaha MotoGP, AliExpress, Uber Eats, Boehringer Ingelheim and Círculo de la Salud, creating multi-country campaigns across LATAM that achieved viral performance, record engagement and consistent account growth. My background includes developing brand narratives, content pillars and buyer personas, always adapting to cultural contexts while maintaining global consistency. I have also managed cross-functional teams, aligning creativity with commercial goals and KPIs, while driving innovation through AI-powered creative assets and trend-based content. What makes me stand out is my hybrid expertise: I can move seamlessly between creative direction, growth marketing and business strategy. I bring a proven track record of virality, from generating millions of organic views to sustaining rapid follower growth. My ability to localize global strategies for LATAM audiences, combined with a data-driven approach to creativity, ensures that every campaign is both inspiring and measurable. With an innovation mindset and a strong grasp of cultural insight, I push brands to stay ahead in an ever-changing digital landscape.

Germán Pousa

Social Media Manager, Social Media Freelancer, Community Manager, +7

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I am a Marketing and Social Media Strategist with solid experience building and scaling digital ecosystems for global and regional brands. Throughout my career, I have led strategies in industries such as sports, e-commerce, pharma, healthcare and consumer goods, designing campaigns that capture attention and deliver measurable results. I have worked with leading names including Sky Sports, TotalEnergies, ELF, Yamaha MotoGP, AliExpress, Uber Eats, Boehringer Ingelheim and Círculo de la Salud, creating multi-country campaigns across LATAM that achieved viral performance, record engagement and consistent account growth. My background includes developing brand narratives, content pillars and buyer personas, always adapting to cultural contexts while maintaining global consistency. I have also managed cross-functional teams, aligning creativity with commercial goals and KPIs, while driving innovation through AI-powered creative assets and trend-based content. What makes me stand out is my hybrid expertise: I can move seamlessly between creative direction, growth marketing and business strategy. I bring a proven track record of virality, from generating millions of organic views to sustaining rapid follower growth. My ability to localize global strategies for LATAM audiences, combined with a data-driven approach to creativity, ensures that every campaign is both inspiring and measurable. With an innovation mindset and a strong grasp of cultural insight, I push brands to stay ahead in an ever-changing digital landscape.…I am a Marketing and Social Media Strategist with solid experience building and scaling digital ecosystems for global and regional brands. Throughout my career, I have led strategies in industries such as sports, e-commerce, pharma, healthcare and consumer goods, designing campaigns that capture attention and deliver measurable results. I have worked with leading names including Sky Sports, TotalEnergies, ELF, Yamaha MotoGP, AliExpress, Uber Eats, Boehringer Ingelheim and Círculo de la Salud, creating multi-country campaigns across LATAM that achieved viral performance, record engagement and consistent account growth. My background includes developing brand narratives, content pillars and buyer personas, always adapting to cultural contexts while maintaining global consistency. I have also managed cross-functional teams, aligning creativity with commercial goals and KPIs, while driving innovation through AI-powered creative assets and trend-based content. What makes me stand out is my hybrid expertise: I can move seamlessly between creative direction, growth marketing and business strategy. I bring a proven track record of virality, from generating millions of organic views to sustaining rapid follower growth. My ability to localize global strategies for LATAM audiences, combined with a data-driven approach to creativity, ensures that every campaign is both inspiring and measurable. With an innovation mindset and a strong grasp of cultural insight, I push brands to stay ahead in an ever-changing digital landscape.

Available to hire

I am a Marketing and Social Media Strategist with solid experience building and scaling digital ecosystems for global and regional brands. Throughout my career, I have led strategies in industries such as sports, e-commerce, pharma, healthcare and consumer goods, designing campaigns that capture attention and deliver measurable results. I have worked with leading names including Sky Sports, TotalEnergies, ELF, Yamaha MotoGP, AliExpress, Uber Eats, Boehringer Ingelheim and Círculo de la Salud, creating multi-country campaigns across LATAM that achieved viral performance, record engagement and consistent account growth. My background includes developing brand narratives, content pillars and buyer personas, always adapting to cultural contexts while maintaining global consistency. I have also managed cross-functional teams, aligning creativity with commercial goals and KPIs, while driving innovation through AI-powered creative assets and trend-based content.

What makes me stand out is my hybrid expertise: I can move seamlessly between creative direction, growth marketing and business strategy. I bring a proven track record of virality, from generating millions of organic views to sustaining rapid follower growth. My ability to localize global strategies for LATAM audiences, combined with a data-driven approach to creativity, ensures that every campaign is both inspiring and measurable. With an innovation mindset and a strong grasp of cultural insight, I push brands to stay ahead in an ever-changing digital landscape.