I am a global creative leader specializing in luxury fashion and lifestyle campaigns, and I have a track record of shaping brands and leading multidisciplinary teams across creative, branding, and production. I translate business goals into aspirational visuals and storytelling that drive customer engagement, guiding diverse creative units and adapting concepts for international markets to ensure elevated brand consistency and global resonance.…

Gianfranco Fagotto

I am a global creative leader specializing in luxury fashion and lifestyle campaigns, and I have a track record of shaping brands and leading multidisciplinary teams across creative, branding, and production. I translate business goals into aspirational visuals and storytelling that drive customer engagement, guiding diverse creative units and adapting concepts for international markets to ensure elevated brand consistency and global resonance.…

Available to hire

I am a global creative leader specializing in luxury fashion and lifestyle campaigns, and I have a track record of shaping brands and leading multidisciplinary teams across creative, branding, and production.
I translate business goals into aspirational visuals and storytelling that drive customer engagement, guiding diverse creative units and adapting concepts for international markets to ensure elevated brand consistency and global resonance.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Italian
Fluent
German
Beginner

Work Experience

Freelance Creative Director at IM / J&K Marketing Solutions / Prestige Magazine / MSL Publicis Groupe
January 1, 2023 - Present
Directed brand and multi-channel campaign strategy for luxury fashion, lifestyle, and cultural clients. Led creation of Global Airlines’ brand ecosystem (logo, livery, uniforms, inflight experience). Art directed “Artistic Revolution” dossier for Prestige Luxury Magazine (cover feature, Issue #68, 2023). Conceived and oversaw VFX/storyboards for Huawei Watch GT 6 + Mo Farah (UK, 2024). Defined creative direction for Kasbal (fashion) and ANASAEA (3D art platform).
Art Director at Financial Times – In-house Content Agency
December 31, 2022 - October 18, 2025
Spearheaded bespoke, data-driven campaigns for global luxury fashion, watches, jewellery, and lifestyle clients, each with six-figure budgets and multi-channel rollouts. Led seasonal shoots and product storytelling, collaborating with stylists, videographers, photographers, and production teams to deliver imagery aligned with brand DNA. Balanced creative vision with commercial KPIs, translating business goals into aspirational visuals that supported brand equity and measurable ROI. Managed and mentored a creative unit of eight creatives, alongside external agencies, raising creative standards while driving consistency across all luxury client campaigns. Campaigns under direction generated £22M+ revenue in 2022 for the FT’s advertising department.
Head of Design at NetJets – a Berkshire Hathaway company
January 31, 2016 - October 18, 2025
Directed global rebranding post-merger, increasing brand recognition by 25% and visibility across US and EU. Conceived and art directed 15+ luxury photoshoots and experiential activations (Art Basel, Monaco GP, NFL Super Bowl, PGA, private concerts), integrating lifestyle storytelling with product positioning. Led and mentored a creative unit of eight (designers, copywriters, and art directors) while managing a $3M budget and global agency partnerships, ensuring campaigns were delivered to luxury standards on time and on budget. Rolled out multilingual campaigns across multiple regions, boosting leads by 15%.

Education

Certification in User Innovation & Entrepreneurship at MIT, Massachusetts Institute of Technology
January 1, 2024 - October 18, 2025
Professional Certificate in User Interface Design at UX Design Institute
January 1, 2022 - October 18, 2025
Diploma in Creative Direction at Central Saint Martins, UAL
January 1, 2018 - October 18, 2025
Diploma in Video Post-production and Web Animation at IED, Istituto Europeo di Design
January 1, 2004 - October 18, 2025

Qualifications

Blender 3D (Mastered)
January 1, 2024 - October 18, 2025
Elements of Artificial Intelligence
January 1, 2024 - October 18, 2025
Advanced Google Analytics
January 1, 2023 - October 18, 2025
TikTok, Amazon Ads for Self-Publishing
January 1, 2024 - January 1, 2025
MIT Certification in User Innovation & Entrepreneurship
January 1, 2024 - October 18, 2025
Professional Certificate in User Interface Design
January 1, 2022 - October 18, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Software & Internet
    uniE621 Logo Design + Brand Development X Global Airlines
    Project type: brand + visual identity. Role: creative direction and design. Design agency: Liz Whiu https://www.twine.net/signin Country: United Kingdom. Year: 2023-Present. Background: Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for every cabin. Key objective: to launch a standout new airline brand in the very crowded commercial aviation market. Approach: insights > narrative > brand identity > brand rollout> ongoing marketing. Deliverables: brand, verbal, and visual identity / Marketing collateral / Merchandise / Launch ad campaign / IFE / Crew uniform components. See more at https://www.twine.net/signin logo graphicdesigner webdesigner illustrator branding designer photo…
    uniE621 Branded Content Campaign X Richard Mille & Ferrari
    Client: Financial Times X Richard Mille and Ferrari. Project title: Performance as an indicator of style. Project type: branded content, digital display, ads and social media. Role: art direction, UX & UI design. Web development: Niv Suresh. Digital design: Giulia Monterrosa. Digital producer: Kate Armstrong. Year: 2022. Key objective: craft a distinctive, refined, and engaging narrative highlighting the remarkable partnership between Richard Mille and Ferrari, resulting in the creation of the RM UP-01 Ferrari timepiece. Target audience: HNWI, HTSI luxury & lifestyle readers, and watch enthusiasts in Europe. Approach: research > brand experience > brand activation and roll out. Deliverables: a responsive and optimised scrolling website for various devices, digital display ads for ft.com, and social media assets for different platforms. The website features videos, a 360° product gallery, an interactive experience showcasing the inside and outside of the watch, and an article highlighting the distinctiveness and opulence of the watch. Campaign duration: one month. Results: 9K+ page views, 8.5K+ visits, 85+ avg attention time (sec), 70% avg scroll depth, 8K+ total unique users, 3.5M+ marketing impressions, 18K+ marketing clicks, and 20.5K+ social engagements. branding webdesigner luxury ux ui…
    paper Showreel 2024

    I am a pragmatic dreamer. I like to turn vision into tangible success.
    Welcome to my 2025 showreel

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