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Senior Brand Designer specializing in branding, visual identity, and art direction, with over 10 years of experience building cohesive visual systems for brands. I lead projects from concept to implementation, blending strategic thinking with strong visual judgment and reliable production execution. I manage branding and visual communication work across print and digital, including 360° campaigns, editorial and corporate design, and rebranding initiatives. I collaborate closely with marketing, strategy, and production teams to ensure consistency across all touchpoints and deliver high-quality results.…Senior Brand Designer specializing in branding, visual identity, and art direction, with over 10 years of experience building cohesive visual systems for brands. I lead projects from concept to implementation, blending strategic thinking with strong visual judgment and reliable production execution. I manage branding and visual communication work across print and digital, including 360° campaigns, editorial and corporate design, and rebranding initiatives. I collaborate closely with marketing, strategy, and production teams to ensure consistency across all touchpoints and deliver high-quality results.

Jorge Roman Casanova

Graphic Designer, Brand Designer, Art Director, +1

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Senior Brand Designer specializing in branding, visual identity, and art direction, with over 10 years of experience building cohesive visual systems for brands. I lead projects from concept to implementation, blending strategic thinking with strong visual judgment and reliable production execution. I manage branding and visual communication work across print and digital, including 360° campaigns, editorial and corporate design, and rebranding initiatives. I collaborate closely with marketing, strategy, and production teams to ensure consistency across all touchpoints and deliver high-quality results.…Senior Brand Designer specializing in branding, visual identity, and art direction, with over 10 years of experience building cohesive visual systems for brands. I lead projects from concept to implementation, blending strategic thinking with strong visual judgment and reliable production execution. I manage branding and visual communication work across print and digital, including 360° campaigns, editorial and corporate design, and rebranding initiatives. I collaborate closely with marketing, strategy, and production teams to ensure consistency across all touchpoints and deliver high-quality results.

Available to hire

Senior Brand Designer specializing in branding, visual identity, and art direction, with over 10 years of experience building cohesive visual systems for brands. I lead projects from concept to implementation, blending strategic thinking with strong visual judgment and reliable production execution.

I manage branding and visual communication work across print and digital, including 360° campaigns, editorial and corporate design, and rebranding initiatives. I collaborate closely with marketing, strategy, and production teams to ensure consistency across all touchpoints and deliver high-quality results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Catalan; Valencian

Beginner

Work Experience

Senior Graphic Designer | Branding & Art Direction at i Print And Design USA & The Brand New Brand Creative Studio

January 1, 2019 - January 1, 2026

Lead the development and implementation of visual identity systems for established brands and rebranding projects. Designed high-volume editorial and corporate materials, ensuring visual consistency and production quality. Developed 360° campaigns across digital and physical channels, aligned with brand and marketing objectives. Collaborated with marketing, strategy, and production teams to define visual direction and adapt graphic systems across multiple touchpoints. Managed multiple projects simultaneously while maintaining high standards of quality and visual consistency.

Visual Identity & Corporate Design Lead at Convención Hotel Boutique

January 1, 2014 - January 1, 2016

Led the overall management and development of the hotel's visual identity across all communication channels. Designed promotional campaigns, social media content, advertising materials, and corporate communications. Developed visual solutions supporting marketing initiatives, events, and brand positioning. Worked closely with executive leadership to plan and execute communication and visual branding initiatives.

Graphic Designer at Propia Cosecha Creative Studio

January 1, 2013 - January 1, 2015

Developed branding, editorial design, and digital communication projects for clients across various industries. Managed projects from concept development through final production. Worked directly with clients to create visual solutions aligned with business objectives.

Graphic Design Assistant at Alcaldía Libertador

January 1, 2012 - January 1, 2013

Assisted in the development of promotional materials and graphic assets. Supported editorial and digital design projects.