I'm Guilherme Garcia, a Senior Brand & Product Designer with 20+ years of experience shaping brand strategy, visual identity, packaging, and UX/UI product design. I help brands grow by aligning design with business goals and turning insights into tangible outcomes. I've contributed to R$90M+ in revenue across 7 brands at Hive Global, and I founded DTC brands like AZMT and helped Beyoung reach a multi-million valuation. I also earned the ABRE Gold Award in 2025 for packaging design. I thrive in remote, async environments and love turning complex problems into clear, revenue-driven design solutions. I’ve led distributed teams for 3+ years using Loom, Figma, and async workflows. I’m open to roles such as Brand Strategist, Product Strategist, Creative Director, Design Lead, Brand Specialist, or Senior Product Designer, and I bring a pragmatic, business-minded approach to design that aligns with growth goals.…

Guilherme Garcia

I'm Guilherme Garcia, a Senior Brand & Product Designer with 20+ years of experience shaping brand strategy, visual identity, packaging, and UX/UI product design. I help brands grow by aligning design with business goals and turning insights into tangible outcomes. I've contributed to R$90M+ in revenue across 7 brands at Hive Global, and I founded DTC brands like AZMT and helped Beyoung reach a multi-million valuation. I also earned the ABRE Gold Award in 2025 for packaging design. I thrive in remote, async environments and love turning complex problems into clear, revenue-driven design solutions. I’ve led distributed teams for 3+ years using Loom, Figma, and async workflows. I’m open to roles such as Brand Strategist, Product Strategist, Creative Director, Design Lead, Brand Specialist, or Senior Product Designer, and I bring a pragmatic, business-minded approach to design that aligns with growth goals.…

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Creative Director | Brand & Product Designer at Hive Global
June 1, 2023 - February 1, 2026
Led brand & product design for 7 wellness brands, delivering 50+ product launches and driving over R$90M in revenue in 2 years. Built visual identity systems for DTC ecommerce, retail, social media, and marketing materials. Conducted market research and competitive analysis to define brand positioning. Won ABRE Gold Award 2025 for Creatina Hyper packaging.
Product Designer (UX/UI & Design Systems) at More Talent Tech
March 1, 2022 - February 1, 2023
Client: CVC Corp (LATAM’s Largest Travel Company). Designed enterprise sales platform used by 5,000+ travel agents across Brazil. Conducted UX research and usability testing to improve the product. Collaborated with Accenture development team on implementation. Built a product design system for consistency and scalability.
Art Director | Design Lead at Beyoung
March 1, 2020 - July 1, 2021
Coordinated design team deliverables and art direction for digital products. Led redesign of ecommerce platform and mobile skin analysis app. Created packaging system to support brand positioning.
Founder | Creative Director at AZMT
October 1, 2018 - December 1, 2019
Direct-to-Consumer Fashion Ecommerce founded and ran end-to-end: brand, product, marketing, operations, finances. Achieved 500 units sold in 20 days on first launch; R$700k+ revenue in 1 year 3 months across 15 products; R$18k from a single email campaign; designed brand identity, product photography, packaging, ecommerce website, and all marketing.
Art Director | Brand & Product Designer at Beyoung
January 1, 2014 - October 1, 2018
Created Beyoung, Brazil’s first digital-native beauty brand. Built brand positioning, visual identity, and packaging; designed product lines and digital experiences; established a design language still used by the company.
Designer | Art Director at MonsterBoy Design Agency
January 1, 2010 - January 1, 2012
Created interactive digital magazines for iPad; art direction and creative digital projects for clients including Corinthians, Instituto Senna, Claro, and Billboard.
Freelance Designer & Creative at Self-Employed
January 1, 2005 - Present
Ongoing freelance work in brand identity, packaging, product design (UX/UI), and digital projects for clients in ecommerce, SaaS, healthcare, and startups. Notable projects include Sanofi + IPDV, Diário do Trader, Excitame.

Education

MBA, Marketing (Branding & Performance) at Saint Paul Escola de Negócios, São Paulo, Brazil
January 11, 2030 - February 20, 2026
Google UX Design Professional Certificate at Google (Coursera)
January 1, 2023 - February 20, 2026
Design Systems & DesignOps at DesignOps School
January 1, 2022 - February 20, 2026
Digital Media Design at Impacta Technology University, São Paulo, Brazil
January 1, 2009 - January 1, 2011

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - February 20, 2026
Design Systems & DesignOps
January 1, 2022 - February 20, 2026

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services

Skills

Experience Level