I’m a storyteller at heart and a strategist by training. Over the past few years, I’ve built and managed multiple Instagram, Threads, YouTube, LinkedIn, and podcast channels—growing engaged communities through smart content, bold ideas, and a deep understanding of what actually connects with people. My background as a communications specialist turned mindset coach gives me a unique edge: I don’t just chase trends, I know how to craft messages that land, inspire, and convert. I thrive in fast-moving environments, love experimenting with new formats, and bring both creative spark and strategic structure to every project I touch.…

Ghada Odeh

I’m a storyteller at heart and a strategist by training. Over the past few years, I’ve built and managed multiple Instagram, Threads, YouTube, LinkedIn, and podcast channels—growing engaged communities through smart content, bold ideas, and a deep understanding of what actually connects with people. My background as a communications specialist turned mindset coach gives me a unique edge: I don’t just chase trends, I know how to craft messages that land, inspire, and convert. I thrive in fast-moving environments, love experimenting with new formats, and bring both creative spark and strategic structure to every project I touch.…

Available to hire

I’m a storyteller at heart and a strategist by training. Over the past few years, I’ve built and managed multiple Instagram, Threads, YouTube, LinkedIn, and podcast channels—growing engaged communities through smart content, bold ideas, and a deep understanding of what actually connects with people. My background as a communications specialist turned mindset coach gives me a unique edge: I don’t just chase trends, I know how to craft messages that land, inspire, and convert. I thrive in fast-moving environments, love experimenting with new formats, and bring both creative spark and strategic structure to every project I touch.

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Language

German
Advanced
English
Fluent
Arabic
Advanced

Work Experience

Mindset Coach at Self-Employed
April 1, 2024 - Present
Support individuals through professional transitions, burnout recovery, and identity shifts using coaching frameworks that align with workplace well-being and culture-building values. Host one-on-one sessions focusing on confidence, boundaries, emotional resilience, and long-term habit change.
Senior Communications Specialist at Queen Rania Foundation
August 1, 2010 - Present
Spearheaded a nationwide logo redesign using crowdsourced input, resulting in a 20% increase in brand visibility. Unified messaging across NGO programs by creating shared narratives, tone guides, and brand assets. Secured media coverage by pitching human-centered success stories and program milestones. Tracked engagement metrics across social, web, and press channels and revised messaging to boost public engagement.
Communications Manager at American Community School Amman
August 1, 2014 - Present
Managed logistics and materials for vendor negotiations, produced event materials and internal publications that explained school policies and built community engagement. Planned budget and gathered participant feedback to refine event planning and improve satisfaction scores.
Communications Manager at Afkar Men Startup
May 1, 2013 - Present
Led a full content revamp across blog, web, and social channels, increasing user engagement. Boosted website traffic through improved content strategy and collaborated with developers and the marketing team to unify brand voice, improving customer satisfaction and retention. Developed and executed social media strategies that boosted traffic and generated consistent engagement.
Project Director at Modern Media
December 1, 2006 - Present
Increased brand awareness by 30% by managing multiple broadcast programs and ensuring consistent messaging. Managed broadcast content, partnerships, and CSR campaigns, increasing brand impact.
Mindset Coach at Self-Employed
April 1, 2024 - Present
Provide one-on-one coaching focusing on confidence, boundaries, emotional resilience, and long-term habit change. Develop tailored frameworks aligned with workplace well-being and personal growth. Host sessions to support behavior change and mindset shifts.
Communications & Event Operations at Plug and Play GmbH
December 1, 2021 - Present
Increased social media engagement by 45% through targeted strategy; produced LinkedIn content, brochures, and presentations for 20+ events; drafted quarterly newsletters; supported inbound and outbound communications initiatives in Munich.
Communications Manager at American Community School
August 1, 2014 - Present
Managed event logistics for 30+ events; negotiated with vendors; produced event materials and internal publications explaining school policies; built community engagement; planned budgets; used participant feedback to refine event planning; supported large-scale student testing programs and admissions content; contributed to strong applicant engagement.
Content & Communications Specialist at Afkar Men a Startup
May 1, 2013 - Present
Led a full content revamp across blog, web, and social channels; increased user engagement by 30%; boosted website traffic by 1,000 monthly visits through improved content strategy; collaborated with developers and the marketing team to unify brand voice; developed social media strategies that boosted traffic and generated consistent engagement.
Program Director at Modern Media
December 1, 2006 - Present
Increased brand awareness by 30% by managing five broadcast programs; produced market research and content; built community engagement; led content strategy and partnerships.
Senior Communications Specialist at Queen Rania Foundation
August 1, 2010 - Present
Spearheaded a nationwide logo redesign and secure broad brand coverage; unified messaging across seven NGO programs by creating shared narratives, tone guides, and brand assets; secured media coverage across regional and international outlets by pitching human-centered success stories and program milestones; tracked engagement metrics across social, web, and press channels to evaluate outreach effectiveness and revise messaging to boost public engagement.

Education

BA Marketing and Communications at University of Connecticut, Storrs, CT, USA
January 11, 2030 - October 3, 2025
Social Entrepreneurship Program (ISEP) at INSEAD
November 1, 2009 - October 3, 2025

Qualifications

Social Entrepreneurship Program (ISEP)
November 1, 2009 - October 3, 2025
Social Entrepreneurship Program (ISEP)
November 1, 2009 - October 3, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services