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Hi, I’m Ghina Firyaliani Zalfa. I am a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I have a proven track record of driving organic reach and generating engaged leads through strategic content and outreach. I hold a Bachelor of Government Science from the University of Brawijaya and have led social media initiatives for Versyde, Digiclub Indonesia, and BARIS, delivering campaigns that align with brand voice and business goals.…Hi, I’m Ghina Firyaliani Zalfa. I am a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I have a proven track record of driving organic reach and generating engaged leads through strategic content and outreach. I hold a Bachelor of Government Science from the University of Brawijaya and have led social media initiatives for Versyde, Digiclub Indonesia, and BARIS, delivering campaigns that align with brand voice and business goals.

GHINA FIRYALIANI ZALFA

Social Media Manager, Content Creator, Copywriter, +1

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Hi, I’m Ghina Firyaliani Zalfa. I am a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I have a proven track record of driving organic reach and generating engaged leads through strategic content and outreach. I hold a Bachelor of Government Science from the University of Brawijaya and have led social media initiatives for Versyde, Digiclub Indonesia, and BARIS, delivering campaigns that align with brand voice and business goals.…Hi, I’m Ghina Firyaliani Zalfa. I am a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I have a proven track record of driving organic reach and generating engaged leads through strategic content and outreach. I hold a Bachelor of Government Science from the University of Brawijaya and have led social media initiatives for Versyde, Digiclub Indonesia, and BARIS, delivering campaigns that align with brand voice and business goals.

Available to hire

Hi, I’m Ghina Firyaliani Zalfa. I am a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I have a proven track record of driving organic reach and generating engaged leads through strategic content and outreach.

I hold a Bachelor of Government Science from the University of Brawijaya and have led social media initiatives for Versyde, Digiclub Indonesia, and BARIS, delivering campaigns that align with brand voice and business goals.

Skills

Script

Experience Level

Script

Expert

Language

English

Advanced

Work Experience

Social Media Lead (Project Based) at Versyde

March 1, 2025 - Present

Manage Versyde's Instagram end-to-end as a one-person team, from brainstorming and content planning to brief writing, scriptwriting, basic design, light video editing, and posting. Build and maintain a content calendar aligned with the community's brand voice and growth goals. Lead and execute Versyde Spotlight, a recurring campaign highlighting community members to inspire and attract new audiences, producing 6 episodes and directly reaching out to 6 featured members. Monitor content performance via Meta Insights to evaluate and improve content strategy. Drove organic platform awareness through proactive community engagement on Twitter/X, reaching 35K+ views and generating direct user inquiries. Achieved a peak of 7.8K organic account views in a single month. Previously coordinated with platform leads across Facebook and LinkedIn to align cross platform content direction. Contributed to content planning and production for an affiliated client project, delivering content plans and mate

Social Media Specialist (Intern) at Digiclub Indonesia

August 1, 2024 - March 1, 2025

Served as Social Media Team Leader, managing task distribution, progress reporting, and cross division coordination. Developed weekly content plans and briefs for Digiclub's internal Instagram account. Planned and managed content for a team led Instagram project account, overseeing concept development, brief writing, and production direction. Wrote scripts and captions aligned with audience personas and platform tone. Conducted research on 300+ potential clients and assisted in pitching to 100+, resulting in 20+ engaged leads. Supported client outreach via chat and Zoom, presenting services, pricing, and campaign strategies. Led ideation, scripting, and cross division coordination for an Eid themed digital campaign that achieved 1,000+ organic views.

Head of Social Media Management Division at BARIS FISIP UB

March 1, 2021 - January 1, 2022

Managed organization's social media platforms across Instagram, Twitter, and YouTube. Led the team in developing and executing monthly content plans, ensuring timely delivery. Designed posters and illustrations to support organizational events and campaigns. Collaborated with other divisions to align content with organizational goals. Contributed to LEON, a national level essay competition organized by BARIS, handling digital content creation and promotional visual design.