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Hi, I’m Grace Hulderman, a Senior Brand Designer with a track record of creating cohesive brand identities and scalable design systems for SaaS products and marketing campaigns. I thrive on turning complex concepts into clear, compelling visuals across print, digital, and multi-channel experiences. I excel at shaping creative direction, leading cross-functional teams, and aligning user needs with business goals to drive growth and retention. Proficient in Figma and the Adobe Creative Suite, I build design systems that scale with product teams and help brands maintain consistency across all touchpoints.…Hi, I’m Grace Hulderman, a Senior Brand Designer with a track record of creating cohesive brand identities and scalable design systems for SaaS products and marketing campaigns. I thrive on turning complex concepts into clear, compelling visuals across print, digital, and multi-channel experiences. I excel at shaping creative direction, leading cross-functional teams, and aligning user needs with business goals to drive growth and retention. Proficient in Figma and the Adobe Creative Suite, I build design systems that scale with product teams and help brands maintain consistency across all touchpoints.

Grace Hulderman

Brand Designer, Graphic Designer, Product Designer, +5

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Hi, I’m Grace Hulderman, a Senior Brand Designer with a track record of creating cohesive brand identities and scalable design systems for SaaS products and marketing campaigns. I thrive on turning complex concepts into clear, compelling visuals across print, digital, and multi-channel experiences. I excel at shaping creative direction, leading cross-functional teams, and aligning user needs with business goals to drive growth and retention. Proficient in Figma and the Adobe Creative Suite, I build design systems that scale with product teams and help brands maintain consistency across all touchpoints.…Hi, I’m Grace Hulderman, a Senior Brand Designer with a track record of creating cohesive brand identities and scalable design systems for SaaS products and marketing campaigns. I thrive on turning complex concepts into clear, compelling visuals across print, digital, and multi-channel experiences. I excel at shaping creative direction, leading cross-functional teams, and aligning user needs with business goals to drive growth and retention. Proficient in Figma and the Adobe Creative Suite, I build design systems that scale with product teams and help brands maintain consistency across all touchpoints.

Available to hire

Hi, I’m Grace Hulderman, a Senior Brand Designer with a track record of creating cohesive brand identities and scalable design systems for SaaS products and marketing campaigns. I thrive on turning complex concepts into clear, compelling visuals across print, digital, and multi-channel experiences.

I excel at shaping creative direction, leading cross-functional teams, and aligning user needs with business goals to drive growth and retention. Proficient in Figma and the Adobe Creative Suite, I build design systems that scale with product teams and help brands maintain consistency across all touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Visual & Product Designer at Inunity (Previously Textline)

October 1, 2023 - July 1, 2025

Lead designer on website, brand, and marketing, including field, demand gen, slide decks, brand collateral, and other marketing materials. Owned the website content and design process, including leading content writing and developing/updating a comprehensive design system. Created approximately 10-15 new responsive web pages per month, including reusable CMS collection templates, increasing site traffic by 15%. Developed art direction and design for multi-channel campaigns across media, increasing brand recognition and growth to 10,000+ users.

Graphic Design Specialist at Submittable

January 1, 2020 - May 1, 2020

Designed 25-30 original designs and concepts per month across print and digital materials; established and elevated brand identity; oversaw social media content and strategy; designed 5-10 assets per week (brochures, posters, slide decks, ads, eBooks); created 20-25 pieces of written content per month; managed paid social campaigns and optimized performance, contributing to follower growth.

Marketing Coordinator & Designer at Submittable

January 1, 2018 - December 1, 2019

Led end-to-end product design of an internal admin tool to manage a portfolio of SaaS messaging platforms, including overseeing junior designer work. Built scalable design systems and defined brand guidelines, supporting a brand+product merger and cross-channel marketing initiatives.

Visual Designer at Textline

August 1, 2020 - October 1, 2023

Led design direction for multi-channel campaigns across a variety of media, enhancing brand recognition and growing the user base during a period of rapid expansion; worked remotely to deliver consistent visuals and assets.

Freelance Designer at Self-Employed

September 1, 2017 - Present

Multi-disciplinary designer delivering brand identity, typography, illustration, layout, and marketing collateral for a wide range of clients; developed and refined style guides and branding, translating concepts into compelling visuals and clear communication.