2,600% Increase in Net Sales - Circadia
George Woodard
Published
Circadia, a global B2B skincare provider in the health and wellness sector, needed a WordPress expert during the pandemic to address ongoing challenges with their eCommerce website. They faced recurring issues such as slow speeds, intermittent outages, and a badly built theme by a previous developer, impacting their ability to effectively support their Marketing and Customer Support team.
Quickly, the UX and its customer experience were taking a hit. Working together, we optimized their theme by removing a lot of bloat and outdated code to keep their website stable. Then we moved them from their previous hosting to a more performant/stable hosting environment that allows high traffic spikes because their client base is global and they were consistently running promotions/events.
Once we fix the issues impacting the store and get them to stable hosting, our job is to ensure the website remains optimized for their B2B workflow. After all the fixes were done, they experienced growth:
- 2,300% increase in total orders
- 2,600% increase in net sales
- 13% increase in order value
- 14% increase in average order size