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I’m a performance-driven marketer with deep experience in social strategy, content ideation, and brand growth. I’ve built and scaled my own DTC brand to millions of organic impressions and focus on creating strategies that actually move the needle.…

Giada Skye L. Johnson

Marketing Strategist, Brand Strategist, Content Creator, +3

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I’m a performance-driven marketer with deep experience in social strategy, content ideation, and brand growth. I’ve built and scaled my own DTC brand to millions of organic impressions and focus on creating strategies that actually move the needle.…

Available to hire

I’m a performance-driven marketer with deep experience in social strategy, content ideation, and brand growth. I’ve built and scaled my own DTC brand to millions of organic impressions and focus on creating strategies that actually move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

Founder at Skye Co Agency

May 1, 2025 - Present

Developed marketing plans for clients, including comprehensive social media strategies, content, and conversion funnels. Built and launched the agency’s full digital presence, including a website, content, newsletters, and branded assets. Operated as a multi-functional marketer across sales, strategy, creative, operations, and client communication. Thrived in self-directed work by managing priorities, deadlines, and high-quality deliverables independently.

Beauty Advisor at Saks Fifth Avenue

October 1, 2024 - July 1, 2025

Delivered $57K+ in sales within first 90 days through personalized client consultations and luxury product positioning. Consistently exceeded monthly sales targets, surpassing $110K in total sales by leveraging consumer insights. Strengthened expertise in high-end customer engagement and market trend awareness.

Marketing Strategy Intern at Algenist

November 1, 2024 - April 1, 2025

Designed a 7-week content calendar for Pinterest, optimizing SEO and copywriting to increase traffic. Curated 8 UGC campaigns (organic + paid) aligned with digital marketing trends to enhance engagement. Conducted competitive analysis and audience insight reporting to guide marketing strategies. Supported influencer gifting campaigns by identifying 20 aligned creators and managing agency partnerships.

Founder at Cyber Y2K Shop

December 1, 2020 - May 1, 2024

Built and scaled a global DTC e-commerce brand from concept to international reach. Managed omnichannel growth strategy, generating 4M impressions, 243.8K sessions, & 27K social media followers. Executed unique 360 launch planning consistent with brand essence, expanding email launch list to 8K engaged contacts. Conducted market analysis and campaign reporting to continuously optimize growth strategy.

Founder at The Shimmer Shop

September 1, 2017 - January 1, 2019

Developed and launched a DTC e-commerce shop, creating social media marketing and go-to-market strategy. Grew digital brand presence with 180K YouTube views, 30K web visits, and 500+ orders fulfilled. Developed a line of shimmer lip glosses and body products, and handled administrative tasks to support ongoing marketing and operational objectives. Led influencer collaborations and PR campaigns, analyzing performance to refine strategies.