I am a creative, self-taught brand designer and art director with over 8 years of experience in crafting identities that balance strategy, beauty, and business outcomes. I specialize in delivering high-impact visual systems for early-stage startups and established brands across sectors such as AI, biotech, lifestyle, and construction. I am adept at leading teams, refining creative processes, and transforming abstract ideas into compelling design solutions. Throughout my career, I have successfully led full-stack brand development for startups, directed design teams, and created editorial-grade art direction for premium brands. My work has helped companies raise multi-million-dollar rounds, launch products, and enhance go-to-market impact. I am passionate about brand identity, web and UI design, and motion media, always aiming to deliver creative solutions that elevate business outcomes.…

Gian Cruz

5.0 (1 review)

I am a creative, self-taught brand designer and art director with over 8 years of experience in crafting identities that balance strategy, beauty, and business outcomes. I specialize in delivering high-impact visual systems for early-stage startups and established brands across sectors such as AI, biotech, lifestyle, and construction. I am adept at leading teams, refining creative processes, and transforming abstract ideas into compelling design solutions. Throughout my career, I have successfully led full-stack brand development for startups, directed design teams, and created editorial-grade art direction for premium brands. My work has helped companies raise multi-million-dollar rounds, launch products, and enhance go-to-market impact. I am passionate about brand identity, web and UI design, and motion media, always aiming to deliver creative solutions that elevate business outcomes.…

Available to hire

I am a creative, self-taught brand designer and art director with over 8 years of experience in crafting identities that balance strategy, beauty, and business outcomes. I specialize in delivering high-impact visual systems for early-stage startups and established brands across sectors such as AI, biotech, lifestyle, and construction. I am adept at leading teams, refining creative processes, and transforming abstract ideas into compelling design solutions.

Throughout my career, I have successfully led full-stack brand development for startups, directed design teams, and created editorial-grade art direction for premium brands. My work has helped companies raise multi-million-dollar rounds, launch products, and enhance go-to-market impact. I am passionate about brand identity, web and UI design, and motion media, always aiming to deliver creative solutions that elevate business outcomes.

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Language

English
Advanced
Tagalog
Fluent

Work Experience

Art Director at Warpcraft
October 1, 2024 - Present
Led full-stack brand development for over 15 startups in deep tech, AI, biotech, and fintech, boosting investor positioning and brand recall. Directed junior designers, managed feedback cycles, and maintained creative standards across design systems, websites, pitch decks, and marketing materials. Developed editorial-grade art direction for premium brands like Deduction (AI tax assistant), combining high-concept visuals with minimalist UI. Designed brand identities that supported multi-million-dollar funding rounds, product launches, and elevated go-to-market impact.
Senior Brand Specialist at Brandstrong, Australia
December 1, 2024 - August 26, 2025
Oversaw branding initiatives for multiple client accounts, resulting in a 25% average boost in client engagement and conversion. Led design teams to deliver brand identities, packaging, and marketing assets across industries from retail to education. Specialized in logo systems, presentation decks, motion design (GIFs, logo animations), and responsive web design. Consistently awarded for positive client feedback, minimal revisions, and timely job submission.
Senior Designer at Wideout
March 1, 2024 - August 26, 2025
Led creative direction and quality assurance for Ubisoft’s global titles including XDefiant, The Crew, Assassin’s Creed Shadows, Far Cry, Skull & Bones, Star Wars Outlaws, and Just Dance. Directed social and print design assets to ensure brand consistency, visual impact, and scalable delivery for global marketing campaigns.
Branding & Logo Consultant at UnicornGo, Australia
June 1, 2020 - August 26, 2025
Provided strategic brand direction and quality control for startup clients. Initiated concept sprints, brainstorms, and critique sessions to improve creative quality of logo and icon design deliverables. Built design documentation and internal guides to maintain branding consistency.
Co-Founder / Brand Designer at Logo Foundry, Philippines
August 1, 2016 - Present
Co-founded a freelance collective delivering branding and design services to startups and SMEs. Managed onboarding, client relationships, project scoping, and design presentations. Delegated large-scale projects and created scalable design systems that increased customer satisfaction and team efficiency.

Education

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Qualifications

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Industry Experience

Computers & Electronics, Financial Services, Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality, Wholesale & Distribution, Software & Internet, Life Sciences, Consumer Goods, Gaming, Education
    paper Wealthfit Rebrand

    As WealthFit passed from its founder to his children, the company needed a refreshed identity that would attract a younger demographic while preserving its credibility. I led the rebrand to position WealthFit as a forward-looking financial advisory, creating a modernized visual system that bridges trust, relevance, and long-term growth under new leadership.

    uniE621 Bridgetown Logo Design
    logo brand gold blue modern clean geometric…
    uniE621 Holme & Hatfield Identity Design
    Holme and Hatfield is a Luxury Golf Brand. They sell equipment and necessary merchandise for Golfing. The design I've made is the perfect balance between traditional/classic design and modern contemporary design. The monogram feels luxurious and high-end. brand logo branding monogram monochromatic blackandwhite black modern classic…
    uniE621 Bobby Hicks Stationery Branding
    A brand stationery for Bobby Hicks. brand branding stationery lightning modern logo red blue…