I am a creative, self-taught brand designer and art director with over 8 years of experience in crafting identities that balance strategy, beauty, and business outcomes.
I am a creative, self-taught brand designer and art director with over 8 years of experience in crafting identities that balance strategy, beauty, and business outcomes. I specialize in delivering high-impact visual systems for early-stage startups and established brands across sectors such as AI, biotech, lifestyle, and construction. I am adept at leading teams, refining creative processes, and transforming abstract ideas into compelling design solutions.
Throughout my career, I have successfully led full-stack brand development for startups, directed design teams, and created editorial-grade art direction for premium brands. My work has helped companies raise multi-million-dollar rounds, launch products, and enhance go-to-market impact. I am passionate about brand identity, web and UI design, and motion media, always aiming to deliver creative solutions that elevate business outcomes.
As WealthFit passed from its founder to his children, the company needed a refreshed identity that would attract a younger demographic while preserving its credibility. I led the rebrand to position WealthFit as a forward-looking financial advisory, creating a modernized visual system that bridges trust, relevance, and long-term growth under new leadership.
Holme and Hatfield is a Luxury Golf Brand. They sell equipment and necessary merchandise for Golfing. The design I've made is the perfect balance between traditional/classic design and modern contemporary design. The monogram feels luxurious and high-end. brand logo branding monogram monochromatic blackandwhite black modern classic
A brand stationery for Bobby Hicks. brand branding stationery lightning modern logo red blue
Oversaw branding initiatives for multiple client accounts, resulting in a 25% average boost in client engagement and conversion. Led design teams to deliver brand identities, packaging, and marketing assets across industries from retail to education. Specialized in logo systems, presentation decks, motion design (GIFs, logo animations), and responsive web design. Consistently awarded for positive client feedback, minimal revisions, and timely job submission.
Led full-stack brand development for over 15 startups in deep tech, AI, biotech, and fintech, boosting investor positioning and brand recall. Directed junior designers, managed feedback cycles, and maintained creative standards across design systems, websites, pitch decks, and marketing materials. Developed editorial-grade art direction for premium brands like Deduction (AI tax assistant), combining high-concept visuals with minimalist UI. Designed brand identities that supported multi-million-dollar funding rounds, product launches, and elevated go-to-market impact.
Led creative direction and quality assurance for Ubisoft’s global titles including XDefiant, The Crew, Assassin’s Creed Shadows, Far Cry, Skull & Bones, Star Wars Outlaws, and Just Dance. Directed social and print design assets to ensure brand consistency, visual impact, and scalable delivery for global marketing campaigns.
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