Available to hire
I am a senior creative strategist and editorial leader with over 13 years of experience. My passion is directing storytelling and content strategies that resonate emotionally with audiences, driving growth and loyalty for brands. I excel at translating complex ideas into impactful narratives, particularly in the nonprofit and media sectors. My journey has been marked by empathetic leadership and high-impact execution across diverse environments, always with a keen focus on community engagement.
Language
English
Fluent
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Creative Director & Chief Storyteller at We Are Family Foundation
March 1, 2023 - September 1, 2025Directed the organization’s narrative strategy, shaping cohesive storytelling across campaigns, digital platforms, and live initiatives to amplify mission, impact, and global reach. Led cross-functional project teams to produce high-impact stories that elevated brand identity and strengthened community engagement. Developed and executed original storytelling frameworks highlighting youth leadership, social justice, and cultural advocacy.
Managing Editor, GCTV.com (SEO Copy Editor) at Grant Cardone Enterprises
February 1, 2022 - March 1, 2023Spearheaded all organic editorial content for GCTV, driving 460K sessions in 3 months through SEO-first editorial strategy. Increased monthly readership by 111.4%, growing from 61K to 129K users within one month. Authored 50+ articles, including multiple viral pieces generating all-time top traffic.
Head of Marketing at PORC (DTC E-commerce Fashion Brand)
November 1, 2020 - August 1, 2021Led digital marketing and content strategy for Romania’s largest streetwear brand and its culture media platform, PORC TV. Grew Instagram audience by 21% in under one year and orchestrated multiple successful sales campaigns.
Freelance Writer at Co-owner of Creative Agency Burnout Department
November 1, 2010 - August 1, 2021Provided content writing, copywriting, editing, and brand storytelling services for over 45 clients. Authored reported features and culture journalism for various notable publications.
Education
Bachelor of Journalism and Communication at Hyperion University
October 1, 2009 - June 1, 2012Qualifications
Industry Experience
Non-Profit Organization, Media & Entertainment
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