I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content. With over five years of experience in social media marketing and content production, I’ve worked across a wide range of clients, delivering organic social strategies and high-impact content. My background in Fashion Communication & Promotion (BA) underpins my approach to visual storytelling, brand building, and digital strategy. My skill set includes: ❣️ Content production (UGC, short-form video, social assets) ❣️ Creative direction & concept development ❣️ Organic social strategy ❣️ Graphic design & brand storytelling I believe the best social content doesn’t feel like advertising. In an oversaturated feed, content should blend seamlessly into the platform while still delivering real value - whether that’s entertainment, education, or inspiration. This principle guides every project I work on. For me, production is more than a job - it’s a creative outlet I can fully immerse myself in. 🔗 View my work: _Website not available. Sign in: https://www.twine.net/signup_…

Gerda Kazlauskaite

I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content. With over five years of experience in social media marketing and content production, I’ve worked across a wide range of clients, delivering organic social strategies and high-impact content. My background in Fashion Communication & Promotion (BA) underpins my approach to visual storytelling, brand building, and digital strategy. My skill set includes: ❣️ Content production (UGC, short-form video, social assets) ❣️ Creative direction & concept development ❣️ Organic social strategy ❣️ Graphic design & brand storytelling I believe the best social content doesn’t feel like advertising. In an oversaturated feed, content should blend seamlessly into the platform while still delivering real value - whether that’s entertainment, education, or inspiration. This principle guides every project I work on. For me, production is more than a job - it’s a creative outlet I can fully immerse myself in. 🔗 View my work: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content.

With over five years of experience in social media marketing and content production, I’ve worked across a wide range of clients, delivering organic social strategies and high-impact content. My background in Fashion Communication & Promotion (BA) underpins my approach to visual storytelling, brand building, and digital strategy.

My skill set includes:

❣️ Content production (UGC, short-form video, social assets)
❣️ Creative direction & concept development
❣️ Organic social strategy
❣️ Graphic design & brand storytelling

I believe the best social content doesn’t feel like advertising. In an oversaturated feed, content should blend seamlessly into the platform while still delivering real value - whether that’s entertainment, education, or inspiration. This principle guides every project I work on.

For me, production is more than a job - it’s a creative outlet I can fully immerse myself in.

🔗 View my work: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Lithuanian
Fluent

Work Experience

Freelance Social Media & Content Manager at T&P
March 25, 2026 - May 22, 2026
Managed and delivered end-to-end social media for clients across lifestyle, events and charity sectors, including Olympia London and Lady Garden Foundation. Responsible for content planning and execution across Instagram and TikTok, with a focus on creating platform-native, engaging content that delivers audience value and drives results. Worked across fast-paced campaigns and live events, managing multiple stakeholders and adapting content in real time.
Freelance Social Media Manager at Dentsu Creative
October 13, 2025 - January 23, 2026
Managed organic social content across UK & Ireland for OREO, Sour Patch Kids, and Maynards Bassetts, supporting both day-to-day social activity and campaign-led content across TikTok, Instagram and Facebook. Responsible for content planning and optimisation, balancing reactive trends with brand-led storytelling to drive reach and engagement across platforms. Highlights: OREO (UK & I): ❣️ 1M+ organic video views on TikTok ❣️ 127.4K reach on Instagram Sour Patch Kids (UK & I): ❣️ 5.5M organic video views on TikTok ❣️ 201K reach on Instagram Collaborated closely with creative and strategy teams to ensure content felt platform-native while supporting wider campaign objectives.
Senior Social Media Executive at Campfire
May 31, 2025 - July 22, 2025
Led social strategy and content creation for beauty brands including Urban Decay, IT Cosmetics, Zala Hair, and AlumierMD, driving engagement and growth across key platforms.
Senior Social Media Executive at Campfire
May 1, 2025 - August 29, 2025
Led social strategy and content creation for beauty brands including Urban Decay, IT Cosmetics, Zala Hair, and AlumierMD, driving engagement and growth across key platforms.
Social Media Executive at Dentsu
January 31, 2025 - July 22, 2025
Managed social media for clients like Standard Chartered, Bensons for Beds, and ScS, creating graphics and content while tracking performance.
Social Media Executive at Dentsu
January 1, 2025 - August 29, 2025
Managed social media for clients such as Standard Chartered, Bensons for Beds, and ScS, creating graphics and content while tracking performance.
Social Media Assistant at Dentsu
March 31, 2023 - July 22, 2025
Supported organic short-form content creation and social media management for clients including Freemans, Oreo UKI, and The Midland Hotel.
Social Media Assistant at Dentsu
March 1, 2023 - August 29, 2025
Supported organic short-form content creation and social media management for clients including Freemans, Oreo UKI, and The Midland Hotel.
Social Media & Influencer Outreach Assistant at Boutique Store
March 31, 2022 - July 22, 2025
Managed social media and influencer outreach for a fashion brand, growing brand awareness and engagement through influencer campaigns.
Social Media & Influencer Outreach Assistant at Boutique Store
March 1, 2022 - August 29, 2025
Managed social media and influencer outreach for a fashion brand, growing brand awareness and engagement through influencer campaigns.

Education

BA (Hons) Fashion Communication and Promotion at Nottingham Trent University
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality
    Olympia London - Social & Content Management

    Role: Social & Content Manager

    Overview: Social and content management for Olympia London, contracted through T&P. Supported the venue’s transformation through social-first content across live events, venue openings and hospitality, including the launch of Idalia restaurant. Worked closely with the in-house marketing team to capture and deliver engaging content with rapid turnaround, ensuring coverage remained timely, platform-native and aligned with Olympia’s premium brand.

    Responsibilities:

    • Creating social-first content across live events, venue launches and hospitality
    • Planning content aligned with campaigns, seasonal moments and brand objectives
    • Capturing live event content with same-day turnaround for social channels
    • Developing content ideas designed to maximise engagement and reach
    • Collaborating with marketing and venue teams to deliver results

    Results:

    • Delivered real-time social coverage across multiple live events
    • Produced launch content supporting the opening of Idalia restaurant
    • Created platform-native content showcasing Olympia’s redevelopment and hospitality offering
    OREO (UK&I) - Social Media Management

    Overview: Social media management for OREO UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand’s playful personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity, ensuring content remained culturally relevant and platform-native.

    ​Responsibilities:

    • Managing day-to-day social media activity across TikTok and Instagram
    • Planning content aligned with campaign and brand objectives
    • Collaborating with creative, strategy and content production teams
    • Providing platform, culture and trend insights to ensure content felt native to each channel
    • Monitoring performance and identifying opportunities to optimise content and engagement

    Results:

    • 1M+ organic video views on TikTok
    • 127.4K reach on Instagram
    Sour Patch Kids (UK&I) - Social Media Management

    Overview: Social media management for Sour Patch Kids UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand’s mischievous personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity.

    Responsibilities:

    • Managing day-to-day social media activity across TikTok and Instagram
    • Planning content aligned with campaign and brand objectives
    • Collaborating with creative, strategy and content production teams
    • Providing platform and trend insights to ensure content felt native to each channel
    • Monitoring performance and identifying opportunities to optimise content and engagement

    Results:

    • 5.5M organic TikTok video views
    • 201K Instagram reach