Gerda Kazlauskaite

Available to hire

I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content.

About

I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content.

With over five years of experience in social media marketing and content production, I’ve worked across a wide range of clients, delivering organic social strategies and high-impact content. My background in Fashion Communication & Promotion (BA) underpins my approach to visual storytelling, brand building, and digital strategy.

My skill set includes:

❣️ Content production (UGC, short-form video, social assets)
❣️ Creative direction & concept development
❣️ Organic social strategy
❣️ Graphic design & brand storytelling

I believe the best social content doesn’t feel like advertising. In an oversaturated feed, content should blend seamlessly into the platform while still delivering real value - whether that’s entertainment, education, or inspiration. This principle guides every project I work on.

For me, production is more than a job - it’s a creative outlet I can fully immerse myself in.

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  • Joined July 2025

Languages

  • EnglishFluent
  • LithuanianFluent

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Professional Services
  • Travel & Hospitality

More experts in London, United Kingdom

Projects · 3

Role: Social & Content Manager

Overview: Social and content management for Olympia London, contracted through T&P. Supported the venue’s transformation through social-first content across live events, venue openings and hospitality, including the launch of Idalia restaurant. Worked closely with the in-house marketing team to capture and deliver engaging content with rapid turnaround, ensuring coverage remained timely, platform-native and aligned with Olympia’s premium brand.

Responsibilities:

  • Creating social-first content across live events, venue launches and hospitality
  • Planning content aligned with campaigns, seasonal moments and brand objectives
  • Capturing live event content with same-day turnaround for social channels
  • Developing content ideas designed to maximise engagement and reach
  • Collaborating with marketing and venue teams to deliver results

Results:

  • Delivered real-time social coverage across multiple live events
  • Produced launch content supporting the opening of Idalia restaurant
  • Created platform-native content showcasing Olympia’s redevelopment and hospitality offering
Olympia London - Social & Content Management
  • Social Media Freelancer
  • Social Media Manager

Overview: Social media management for OREO UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand’s playful personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity, ensuring content remained culturally relevant and platform-native.

​Responsibilities:

  • Managing day-to-day social media activity across TikTok and Instagram
  • Planning content aligned with campaign and brand objectives
  • Collaborating with creative, strategy and content production teams
  • Providing platform, culture and trend insights to ensure content felt native to each channel
  • Monitoring performance and identifying opportunities to optimise content and engagement

Results:

  • 1M+ organic video views on TikTok
  • 127.4K reach on Instagram
OREO (UK&I) - Social Media Management
  • Social Media Manager

Overview: Social media management for Sour Patch Kids UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand’s mischievous personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity.

Responsibilities:

  • Managing day-to-day social media activity across TikTok and Instagram
  • Planning content aligned with campaign and brand objectives
  • Collaborating with creative, strategy and content production teams
  • Providing platform and trend insights to ensure content felt native to each channel
  • Monitoring performance and identifying opportunities to optimise content and engagement

Results:

  • 5.5M organic TikTok video views
  • 201K Instagram reach
Sour Patch Kids (UK&I) - Social Media Management
  • Social Media Manager

Work experience· 10 roles

Freelance Social Media & Content Manager · T&PMar 2026 – May 2026 · 3 mos

Managed and delivered end-to-end social media for clients across lifestyle, events and charity sectors, including Olympia London and Lady Garden Foundation. Responsible for content planning and execution across Instagram and TikTok, with a focus on creating platform-native, engaging content that delivers audience value and drives results. Worked across fast-paced campaigns and live events, managing multiple stakeholders and adapting content in real time.

Freelance Social Media Manager · Dentsu CreativeOct 2025 – Jan 2026 · 4 mos

Managed organic social content across UK & Ireland for OREO, Sour Patch Kids, and Maynards Bassetts, supporting both day-to-day social activity and campaign-led content across TikTok, Instagram and Facebook. Responsible for content planning and optimisation, balancing reactive trends with brand-led storytelling to drive reach and engagement across platforms. Highlights: OREO (UK & I): ❣️ 1M+ organic video views on TikTok ❣️ 127.4K reach on Instagram Sour Patch Kids (UK & I): ❣️ 5.5M organic video views on TikTok ❣️ 201K reach on Instagram Collaborated closely with creative and strategy teams to ensure content felt platform-native while supporting wider campaign objectives.

Senior Social Media Executive · CampfireMay 2025 – Jul 2025 · 3 mos

Led social strategy and content creation for beauty brands including Urban Decay, IT Cosmetics, Zala Hair, and AlumierMD, driving engagement and growth across key platforms.

Senior Social Media Executive · CampfireMay 2025 – Aug 2025 · 4 mos
Social Media Executive · DentsuJan 2025 – Jul 2025 · 7 mos
Social Media Executive · DentsuJan 2025 – Aug 2025 · 8 mos
Social Media Assistant · DentsuMar 2023 – Jul 2025 · 2 yrs 5 mos
Social Media Assistant · DentsuMar 2023 – Aug 2025 · 2 yrs 6 mos

Education

BA (Hons) Fashion Communication and Promotion · Nottingham Trent University2017 – 2020

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