I’m a creative storyteller with a strong eye for visuals, helping brands come to life through bold, engaging, and platform-native content.
With over five years of experience in social media marketing and content production, I’ve worked across a wide range of clients, delivering organic social strategies and high-impact content. My background in Fashion Communication & Promotion (BA) underpins my approach to visual storytelling, brand building, and digital strategy.
My skill set includes:
❣️ Content production (UGC, short-form video, social assets)
❣️ Creative direction & concept development
❣️ Organic social strategy
❣️ Graphic design & brand storytelling
I believe the best social content doesn’t feel like advertising. In an oversaturated feed, content should blend seamlessly into the platform while still delivering real value - whether that’s entertainment, education, or inspiration. This principle guides every project I work on.
For me, production is more than a job - it’s a creative outlet I can fully immerse myself in.
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- Concept development aligned with campaign objectives
- Defining visual direction, tone, and content structure
- Directing shots and on-set decision-making
- Overseeing filming, editing, and final delivery of assets
- Ensuring content translated effectively into paid social formats
Role: Creative Direction, Content Production
Overview: Creative direction and video production for a paid social campaign focused on showcasing the versatility and everyday appeal of Heinz Flavoured Beanz.
Responsibilities:
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