Hi, I’m Gina Marcela Reyes, a B2B marketing, email marketing and social media specialist with a passion for content creation and community management. I design and execute digital marketing strategies that help brands grow, engage audiences, and consistently show up across social platforms. I’ve collaborated with Grupo OPSA and La Prensa, built email programs in Active Campaign and Mailchimp, and led content initiatives from food styling shoots to polished brand assets. I thrive in collaborative teams, turn data into actionable insights, and love crafting content that resonates with audiences while delivering measurable results.…

Gina Marcela Reyes

Hi, I’m Gina Marcela Reyes, a B2B marketing, email marketing and social media specialist with a passion for content creation and community management. I design and execute digital marketing strategies that help brands grow, engage audiences, and consistently show up across social platforms. I’ve collaborated with Grupo OPSA and La Prensa, built email programs in Active Campaign and Mailchimp, and led content initiatives from food styling shoots to polished brand assets. I thrive in collaborative teams, turn data into actionable insights, and love crafting content that resonates with audiences while delivering measurable results.…

Available to hire

Hi, I’m Gina Marcela Reyes, a B2B marketing, email marketing and social media specialist with a passion for content creation and community management. I design and execute digital marketing strategies that help brands grow, engage audiences, and consistently show up across social platforms.

I’ve collaborated with Grupo OPSA and La Prensa, built email programs in Active Campaign and Mailchimp, and led content initiatives from food styling shoots to polished brand assets. I thrive in collaborative teams, turn data into actionable insights, and love crafting content that resonates with audiences while delivering measurable results.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Content Creator / Community Manager / Food Styling
May 1, 2020 - October 27, 2025
Creating content for social media, directing photoshoots, and managing stock on Shopify; organizing pop-up shops and digital marketing strategies.
Content Creator / Social Media at The Cookie Surgeon
February 1, 2021 - February 1, 2021
Content creation and social media management for The Cookie Surgeon; contributed to brand storytelling and online presence.
Content Creator / Social Media at Studio 95
June 1, 2021 - June 1, 2021
Produced content and campaigns for Studio 95; supported photography, styling and digital marketing assets.
Content Creator / Digital Marketing at Scrub Supply 504
May 1, 2023 - October 27, 2025
Content creation and digital marketing campaigns for Scrub Supply 504; managed social media assets and promotional material.
B2B Marketing & Digital Marketing Executive at Grupo OPSA (Organización Publicitaria S.A.)
August 1, 2023 - October 27, 2025
Developed innovative strategies to grow seven brands; managed communications with key advertisers; planned and executed personalized email campaigns using Active Campaign and Mailchimp; provided digital event coverage for social media; oversaw client/sponsor wellbeing during events and maintained relationships with business partners (La Prensa).

Education

Bachelor in Communications and Advertising at Universidad Tecnologica Centro America (UNITEC)
August 1, 2018 - December 1, 2023
Master in Strategic Communications and PR at Universitat Autònoma de Barcelona (UAB), Barcelona, Spain
October 1, 2025 - July 1, 2026

Qualifications

Power BI Basic & Intermediate Certifications
September 20, 2024 - November 20, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other