Creative director and multidisciplinary digital designer with 20+ years of hands-on experience creating brand identities, websites, digital experiences and marketing campaigns across B2B, publishing, tourism, professional services and consumer markets. Combines strong visual design expertise with UX/UI, web strategy and content architecture to take projects from early concepts and ambiguous requirements through design, development and launch.…

Gina Tan

Creative director and multidisciplinary digital designer with 20+ years of hands-on experience creating brand identities, websites, digital experiences and marketing campaigns across B2B, publishing, tourism, professional services and consumer markets. Combines strong visual design expertise with UX/UI, web strategy and content architecture to take projects from early concepts and ambiguous requirements through design, development and launch.…

Available to hire

Creative director and multidisciplinary digital designer with 20+ years of hands-on experience creating brand identities, websites, digital experiences and marketing campaigns across B2B, publishing, tourism, professional services and consumer markets. Combines strong visual design expertise with UX/UI, web strategy and content architecture to take projects from early concepts and ambiguous requirements through design, development and launch.

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Work Experience

Art Director / Creative Team Lead at Divorce Marketing Group
January 4, 2021 - January 9, 2023
Provided creative direction, digital design and team leadership for a specialized marketing agency serving family law firms and divorce professionals across Canada and the United States. Led and coordinated a remote design team in the Philippines, providing creative direction, reviewing work and maintaining quality and brand consistency across client and publishing projects. Collaborated with offshore development teams in India, translating creative requirements into practical website solutions and overseeing projects from design through implementation. Directed and produced website design, digital marketing, branding, advertising and print creative for professional-services clients. Supported large-scale digital publishing properties, including DivorceMagazine.com and FamilyLawyerMagazine.com, working across website design, editorial presentation and digital content. Served as Art Director for Family Lawyer Magazine, overseeing publication design and visual presentation for the professional family-law audience. Managed multiple concurrent projects while coordinating designers, developers, editorial staff and stakeholders across different locations and time zones. Maintained hands-on involvement in Adobe Photoshop, Illustrator and InDesign, web design and production while providing senior-level creative oversight.
Art Director & Editor at JCO Communications Inc.
December 31, 2015 - Present
Professional work conducted under married name, Gina Bonaparte Provide creative direction, editorial design and digital production across JCO Communications’ portfolio of publishing, entertainment, tourism and special-event properties. Lead art direction and visual design for digital publications, websites, editorial features, advertising campaigns and promotional materials. Design and manage content across major digital properties, including Toronto On Demand, Canada On Demand, Staycations & Getaways Canada Magazine and Chocolate Affairs Magazine. Create magazine layouts, editorial features and digital publications, establishing visual hierarchy and maintaining consistent brand presentation. Design and manage WordPress websites, including page development, content presentation, UX improvements, SEO, accessibility and ongoing site maintenance. Develop creative for festivals, cultural events and promotional campaigns, including digital advertising, web graphics and supporting marketing materials. Collaborate directly with the Publisher and Managing Editor on editorial planning, content development, publication design and new digital initiatives. Support the evolution of established media properties through website redesigns, content restructuring and digital publishing strategy.
Owner / Creative Director & Senior Designer at DesignSource.com
January 1, 1999 - Present
Lead creative and digital projects for businesses, publishers and organizations across Canada and the United States, providing hands-on design, WordPress development and ongoing creative direction from initial concept through launch and long-term management. Design and develop WordPress websites, landing pages and digital experiences, including site architecture, UX/UI, responsive design, accessibility and content presentation. Lead website redesigns and digital transformations, modernizing established websites while protecting existing content, search visibility and brand equity. Create brand identities and visual systems, including logos, marketing collateral, advertising, digital campaigns and supporting brand assets. Design magazines, editorial publications and digital content, combining strong visual hierarchy with reader-friendly layouts across print and online formats. Build and manage WooCommerce and eCommerce experiences, including product presentation, customer journeys and supporting promotional creative. Provide SEO and content strategy, including page structure, metadata, internal linking, content optimization and Google Search Console/Analytics review. Work directly with clients to translate business objectives into practical creative, website and marketing solutions. Coordinate designers, developers and other specialists when required while remaining hands-on throughout design and production. Integrate AI-assisted creative and content workflows where appropriate to accelerate research, ideation and production while maintaining editorial and design oversight.

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Financial Services, Travel & Hospitality, Media & Entertainment, Professional Services, Other, Education, Government
    GEMS Services Inc. | B2B Website Design, WordPress & Digital Marketing

    GEMS Services Inc. (https://www.twine.net/signin is a Canadian service company providing specialized solutions to commercial and industrial clients.

    Through DesignSource, I provide ongoing web design, WordPress management, digital content and marketing support, helping the company maintain a professional online presence that clearly communicates its services and capabilities.

    My work includes website design and development, WordPress management, responsive layouts, UX improvements, SEO, content presentation, graphic design and ongoing website maintenance. I also develop and publish supporting content designed to strengthen the company’s search presence and provide useful information to prospective clients.

    The engagement goes beyond individual website updates. I continually review how the site presents the business, identify opportunities to improve navigation and content, and develop new pages and digital materials as the company’s needs evolve.

    I also support ongoing content marketing, creating and publishing articles that expand the site’s informational value while helping GEMS build greater organic search visibility over time.

    GEMS demonstrates my ability to provide a business with long-term, hands-on digital support, combining web design, WordPress, SEO, content and visual communication rather than treating the website as a one-time design project.

    Staycations & Getaways Canada Magazine | Art Direction & Publication Design

    Staycations & Getaways Canada Magazine (https://www.twine.net/signin is a Canadian travel publication showcasing destinations, road trips, seasonal escapes, food experiences, festivals and travel inspiration from coast to coast.

    As Art Director, I lead the visual design and production of the magazine, transforming editorial concepts and travel stories into polished, engaging publication layouts.

    My work includes creative direction, magazine design, cover design, editorial layouts, typography, image selection and editing, advertising design, infographics and supporting visual elements. Each issue brings together long-form features, destination guides, maps, sidebars, travel tips and shorter editorial content within a cohesive visual system.

    I work closely with the publisher throughout production, developing the visual approach for individual features while maintaining consistency across the complete issue. Layouts are designed to balance strong photography with readable editorial presentation and clear information hierarchy.

    The publication requires both creative and production problem-solving, from designing feature openings and multi-page stories to creating custom graphics and adapting content for different page formats.

    Staycations & Getaways Canada Magazine demonstrates my experience in art direction, editorial design, digital publishing and visual storytelling, as well as my ability to manage the design of a complete publication from concept through final production.

    Toronto On Demand | Large-Scale WordPress Redesign, UX & Digital Publishing

    Toronto On Demand (https://www.twine.net/signin is a long-established entertainment, events and lifestyle platform covering Toronto, the GTA and surrounding areas.

    I have worked with the property through multiple stages of its digital evolution, from its earlier custom-built website to its current WordPress publishing platform. Over the years, I have led multiple redesigns and continually adapted the site as its audience, content library and digital requirements have grown.

    My work spans web design, WordPress development, UX/UI, content architecture, SEO, accessibility, editorial presentation and ongoing website management. The site contains an extensive archive of articles, event coverage, entertainment content and destination information, requiring careful organization and navigation to keep a large content library usable and discoverable.

    I also manage the day-to-day digital presentation of new editorial content, including page design, imagery, internal linking, search optimization and promotional creative. Older content is reviewed, archived or redirected where appropriate to maintain the health and usefulness of the website.

    Toronto On Demand demonstrates my ability to manage a large, established content website over the long term, balancing ongoing publishing requirements with redesigns, technical improvements, SEO, usability and evolving digital standards.

    Chocolate Affairs Magazine | Art Direction, Editorial Design & Digital Publishing

    Chocolate Affairs Magazine (https://www.twine.net/signin is a specialty digital publication celebrating chocolate, chocolatiers, makers, destinations, events and the culture surrounding chocolate in Canada and beyond.

    As Art Director and Designer, I lead the visual development and production of the magazine, creating its editorial look and translating stories into polished, reader-focused digital layouts.

    My work includes art direction, magazine design, editorial layouts, cover design, typography, image selection and editing, advertising creative and digital publishing. Each issue requires a cohesive visual system that can accommodate long-form features, profiles, destination content, photography and supporting editorial elements while maintaining a consistent publication identity.

    I also design and manage the Chocolate Affairs Magazine WordPress website, connecting the publication with an expanding online content platform. My work includes website design, content presentation, visual assets, ongoing maintenance and the development of dedicated Canadian content.

    The project brings together my experience in editorial design, digital publishing, graphic design, web design and visual storytelling, demonstrating my ability to develop both the publication itself and the digital platform that supports it.

    Continental Fitness | WordPress, WooCommerce & Website Redesign

    Continental Fitness (https://www.twine.net/signin is an established Canadian fitness equipment company serving both individual customers and commercial clients. I led the redesign and digital transformation of its website, creating a modern WordPress presence with integrated eCommerce and a clearer customer experience.

    My work included website design, WordPress development, WooCommerce integration, UX/UI, responsive design, product presentation and visual content development. The site was restructured to make it easier for visitors to explore equipment, understand commercial services and move between informational and purchasing pathways.

    The WooCommerce store provides an integrated shopping experience for fitness equipment while supporting the company’s broader commercial business. Product presentation, navigation and page layouts were designed to accommodate a substantial catalogue without overwhelming the user.

    Beyond the initial redesign, I provide ongoing website management and maintenance, including content updates, product changes, design improvements, troubleshooting and general site support.

    Continental Fitness demonstrates my ability to combine web design, eCommerce, UX and ongoing technical management for an established business that needs its website to function as both a sales platform and a long-term business resource.

    Canada On Demand | Web Design, Digital Publishing & Creative Direction

    Canada On Demand (https://www.twine.net/signin is a Canadian travel and lifestyle platform showcasing destinations, attractions, events, experiences and staycation ideas from across the country.

    As Creative Director and Web Designer, I lead the visual and digital development of the platform, combining website design, WordPress management, branding, UX/UI, editorial presentation and digital publishing.

    My work includes website design and ongoing development, content architecture, responsive layouts, SEO, editorial design, brand development, advertising creative and digital campaign assets. I also manage the presentation of a large and continually growing library of destination and editorial content, ensuring information remains accessible, visually engaging and easy to navigate.

    The project extends beyond the website into digital magazine publishing. I provide art direction and design for travel features, covers, editorial layouts, advertising and supporting promotional materials, creating a consistent visual identity across web and publication formats.

    Canada On Demand demonstrates my ability to manage an established digital property over the long term while continuing to evolve its design, content structure, usability and visual presentation as the platform grows.