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I am a Paid Media & Growth Marketing professional with 7+ years managing $500K+/month in Google Ads and $200K+ quarterly in Meta Ads for multinational brands across six LATAM markets. I thrive on turning data into growth and crafting performance-driven campaigns that scale revenue. I specialize in full-funnel campaign strategy, ROAS optimization, CPA reduction, audience segmentation, and data-driven reporting via GA4 and Looker Studio. I also bring a social intelligence background and an MBA in Marketing, Branding & Growth.…I am a Paid Media & Growth Marketing professional with 7+ years managing $500K+/month in Google Ads and $200K+ quarterly in Meta Ads for multinational brands across six LATAM markets. I thrive on turning data into growth and crafting performance-driven campaigns that scale revenue. I specialize in full-funnel campaign strategy, ROAS optimization, CPA reduction, audience segmentation, and data-driven reporting via GA4 and Looker Studio. I also bring a social intelligence background and an MBA in Marketing, Branding & Growth.

Grecia Infantas

Digital Marketer, Growth Marketer, Marketing Analyst, +3

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I am a Paid Media & Growth Marketing professional with 7+ years managing $500K+/month in Google Ads and $200K+ quarterly in Meta Ads for multinational brands across six LATAM markets. I thrive on turning data into growth and crafting performance-driven campaigns that scale revenue. I specialize in full-funnel campaign strategy, ROAS optimization, CPA reduction, audience segmentation, and data-driven reporting via GA4 and Looker Studio. I also bring a social intelligence background and an MBA in Marketing, Branding & Growth.…I am a Paid Media & Growth Marketing professional with 7+ years managing $500K+/month in Google Ads and $200K+ quarterly in Meta Ads for multinational brands across six LATAM markets. I thrive on turning data into growth and crafting performance-driven campaigns that scale revenue. I specialize in full-funnel campaign strategy, ROAS optimization, CPA reduction, audience segmentation, and data-driven reporting via GA4 and Looker Studio. I also bring a social intelligence background and an MBA in Marketing, Branding & Growth.

Available to hire

I am a Paid Media & Growth Marketing professional with 7+ years managing $500K+/month in Google Ads and $200K+ quarterly in Meta Ads for multinational brands across six LATAM markets. I thrive on turning data into growth and crafting performance-driven campaigns that scale revenue.

I specialize in full-funnel campaign strategy, ROAS optimization, CPA reduction, audience segmentation, and data-driven reporting via GA4 and Looker Studio. I also bring a social intelligence background and an MBA in Marketing, Branding & Growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Advanced

Work Experience

Marketing Specialist at Virtustant

March 1, 2026 - Present

Execute B2B demand generation campaigns across Google Ads and Meta Ads for lead generation and pipeline growth. Optimize campaign performance through audience segmentation, A/B testing, bid strategy adjustments, and conversion-focused improvements. Build and maintain Looker Studio dashboards tracking CAC, CPL, CTR, conversion rate, and channel performance. Collaborate with cross-functional teams to align paid media with revenue and acquisition goals.

Paid Media & Performance Marketing Analyst at Reweb - Acelere suas Vendas

March 1, 2019 - April 1, 2021

Managed Google Ads budgets above $500K/month across 20+ clients in 6 LATAM markets. Improved ROAS and reduced CPA via Smart Bidding optimization, campaign restructuring, and keyword-level performance analysis. Developed and executed full-funnel paid media strategies to support awareness, consideration, and conversions. Built client-facing dashboards in Looker Studio and Google Analytics. Delivered Meta Ads and Google Ads training sessions for marketing professionals across 5 Spanish-speaking countries.

Paid Media & Social Intelligence Specialist at Socialyse (Havas Group)

July 1, 2018 - January 31, 2019

Managed paid social budgets above $200K quarterly across major brand accounts. Improved CPM, reach, engagement, and follower growth through audience testing, creative iteration, and campaign optimization. Led social listening and competitive intelligence projects using Brandwatch, Sysomos, and Socialbakers. Delivered recurring performance reports and executive insights for C-level stakeholders.

Social Intelligence Marketing Analyst at Socialyse (Havas Group)

February 1, 2016 - July 31, 2018

Produced weekly, monthly, quarterly, and ad-hoc marketing intelligence reports for multinational brands. Supported business development through audience analysis, market research, and competitive benchmarking. Delivered actionable insights to support campaign planning, brand positioning, and performance analysis.

Junior Digital & Social Media Analyst at Socialyse (Havas Group)

March 1, 2015 - January 31, 2016

Assisted with campaign monitoring and social media analysis. GA reporting and monthly dashboard creation. Supported senior analysts in audience and performance analysis.