Giulia Piccolo

Available to hire

Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce.

About

Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce.

Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys.

Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.

  • 10 years' experience
  • Joined March 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • FrenchAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Education
  • Professional Services

More experts in Catania, Italy

Work experience· 8 roles

Marketing & Digital Growth Consultant · Private Clients (Remote)Jan 2025 – Present · 1 yr 11 mos

Helped EU brands with marketing and digital growth; Developed growth strategies; Built and optimized websites and e-commerce stores; Analyzed user behavior using Google Analytics, Hotjar; Coordinated SEO projects; Led CRM and lifecycle marketing initiatives; Content development and digital communications initiatives

Freelance Marketing ConsultantJan 2025 – Present · 1 yr 11 mos

Optimized inactive client websites, increasing conversions by +5% through UX improvements and content restructuring; developed brand-focused formats and content strategies; implemented CRM workflows; advised on SEO and content marketing; supported e-commerce platforms (WordPress, WooCommerce, Shopify, Magento, PrestaShop); led campaigns across Google & Meta Ads, email marketing, influencer collaborations; organized photo shoots; managed social media.

Freelance Social Media Manager & E-commerce Consultant · Various Private ClientsJan 2020 – Dec 2021 · 2 yrs

Provided freelance social media management and e-commerce consulting; Built growth strategies across Meta Ads, Google Ads, and organic channels; Generated leads and optimized campaigns; Managed CRM initiatives and lifecycle marketing; Coordinated with product, marketing, sales teams to improve customer acquisition and engagement

Senior E-commerce & Digital Specialist · OtriumJan 2020 – Dec 2025 · 6 yrs
Junior E-commerce & Digital Marketing · Europe CompanyJan 2020 – Dec 2021 · 2 yrs
Host & Social Media Communications Specialist · Revlon ProfessionalJan 2019 – Dec 2020 · 2 yrs
Lead Acquisition & Growth Marketing · Freelance / Self-employedJan 2016 – Dec 2019 · 4 yrs
Marketing ManagerJan 2016 – Dec 2019 · 4 yrs

Education

Master's Degree in Marketing & Digital · Bologna Business School, University of Bologna2020 – 2021
Bachelor's Degree in Communication · University of Bologna2016 – 2019
Master's Degree in Marketing & Digital · Bologna Business School, University of Bologna2030 – 2026
Bachelor's Degree in Communications · University of Bologna2030 – 2026

Certifications and awards

Jira Certification2030 – 2026

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