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Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce. Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys. Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.…Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce. Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys. Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.

Giulia Piccolo

Social Media Manager, Marketing Strategist, Digital Marketer, +3

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Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce. Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys. Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.…Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce. Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys. Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.

Next availability:

July 1, 2026

Catania, Italy

Performance-driven marketer with 7+ years of experience across customer acquisition, conversion optimization, paid advertising, content strategy, and e-commerce.

Experienced in managing Meta Ads and Google Ads campaigns, optimizing conversion funnels, improving website performance, and developing growth strategies that generate measurable business results. Strong analytical mindset combined with hands-on execution across advertising, landing pages, content, CRM, and customer journeys.

Comfortable taking ownership of KPIs, identifying growth opportunities, and driving performance through testing and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Marketing Manager

January 1, 2016 - December 31, 2019

Led marketing activities and strategy development; managed cross-channel campaigns and partnerships to drive customer acquisition and lead generation. Oversaw digital performance, social media growth, and CRM initiatives; built showcase websites and e-commerce stores; provided consulting on strategy, optimization, and digital growth; managed e-commerce operations and Google Ads campaigns; designed marketing calendars; analyzed user behavior via Google Analytics and Hotjar to improve UX and conversion rates; developed lifecycle campaigns and CRM; oversaw content strategy and video editing for social media; supported digital strategies across advertising, social media and e-commerce; wrote SEO-optimized content and monitored traffic and KPIs; organized photo shoots and influencer collaborations.

Junior E-commerce & Digital Marketing at Europe Company

January 1, 2020 - December 31, 2021

Increased Instagram engagement by +10% with new storytelling formats and seasonal campaigns. Contributed to a 6% uplift in SEO traffic through optimized blog articles and keyword planning.

Senior E-commerce & Digital Specialist at Otrium

January 1, 2020 - December 31, 2025

Growth marketing for a fashion marketplace; led cross-channel campaigns across Google Ads, Meta Ads, and ecommerce platforms; improved CRM initiatives; built content strategies; analytics; improved landing pages and conversions; supported e-commerce operations including backend/frontend optimization.

Freelance Marketing Consultant

January 1, 2025 - Present

Optimized inactive client websites, increasing conversions by +5% through UX improvements and content restructuring; developed brand-focused formats and content strategies; implemented CRM workflows; advised on SEO and content marketing; supported e-commerce platforms (WordPress, WooCommerce, Shopify, Magento, PrestaShop); led campaigns across Google & Meta Ads, email marketing, influencer collaborations; organized photo shoots; managed social media.

Freelance Social Media Manager & E-commerce Consultant at Various Private Clients

January 1, 2020 - December 31, 2021

Provided freelance social media management and e-commerce consulting; Built growth strategies across Meta Ads, Google Ads, and organic channels; Generated leads and optimized campaigns; Managed CRM initiatives and lifecycle marketing; Coordinated with product, marketing, sales teams to improve customer acquisition and engagement

Host & Social Media Communications Specialist at Revlon Professional

January 1, 2019 - December 31, 2020

Beauty & cosmetics brand activities in Bologna, Italy; Hosted and managed radio programs; Managed social media communications on radio platforms (promotional activities); Organized events and initiatives

Lead Acquisition & Growth Marketing at Freelance / Self-employed

January 1, 2016 - December 31, 2019

Led acquisition and lead generation across Meta Ads, Google Ads and organic channels; Generated 700+ qualified leads with acquisition costs starting from €0.90; Managed website optimization projects focusing on conversion improvement and lead capture; Owned reporting, KPI monitoring and multi-channel campaign optimization; Collaborated with sales teams to improve lead quality and customer acquisition efficiency

Marketing & Digital Growth Consultant at Private Clients (Remote)

January 1, 2025 - Present

Helped EU brands with marketing and digital growth; Developed growth strategies; Built and optimized websites and e-commerce stores; Analyzed user behavior using Google Analytics, Hotjar; Coordinated SEO projects; Led CRM and lifecycle marketing initiatives; Content development and digital communications initiatives