Art Director with 10+ years of experience shaping visual identities across fashion, culture, and brand environments. I translate strategic direction into distinctive visual systems, campaigns, and styling concepts, combining conceptual clarity with hands-on execution. My background spans agency, brand-side, and founder-led work, giving me a strong understanding of both creative development and production realities. I am particularly motivated by culture-driven brands where visual language carries meaning, and I contribute as a collaborative, reliable creative lead who values strong teams, trust, and aesthetic precision.

Gökçe Yüce

Art Director with 10+ years of experience shaping visual identities across fashion, culture, and brand environments. I translate strategic direction into distinctive visual systems, campaigns, and styling concepts, combining conceptual clarity with hands-on execution. My background spans agency, brand-side, and founder-led work, giving me a strong understanding of both creative development and production realities. I am particularly motivated by culture-driven brands where visual language carries meaning, and I contribute as a collaborative, reliable creative lead who values strong teams, trust, and aesthetic precision.

Available to hire

Art Director with 10+ years of experience shaping visual identities across fashion, culture, and brand environments. I translate strategic direction into distinctive visual systems, campaigns, and styling concepts, combining conceptual clarity with hands-on execution.

My background spans agency, brand-side, and founder-led work, giving me a strong understanding of both creative development and production realities. I am particularly motivated by culture-driven brands where visual language carries meaning, and I contribute as a collaborative, reliable creative lead who values strong teams, trust, and aesthetic precision.

See more

Language

English
Fluent
Turkish
Fluent
German
Advanced

Work Experience

Art Director at Rawcut AG
November 1, 2021 - May 1, 2026
Led development of cohesive visual identities across brand, fashion, and digital campaigns; translated strategic objectives into scalable visual systems and campaign narratives; directed styling, visual concept, and creative execution across multidisciplinary teams; contributed to international brand accounts including Nespresso, Rivella, Emmi, Coca-Cola, Lindt, and Vitamin Water; expanded creative scope into motion, film, 3D, and AI-supported visual development.
Freelance Art Director at Rawcut AG
November 1, 2019 - November 1, 2021
Delivered standalone projects and contributed to multi-agency campaigns within Thryve, developing holistic concepts, art direction, and production coordination.
Co-Founder & Fashion Designer at P.A.L GmbH
January 1, 2018 - October 1, 2021
Founded and led a fashion brand, overseeing full creative direction from naming and CI/CD to product design and production; directed campaigns, shoots and brand storytelling across digital channels; defined brand positioning and visual identity within sustainable fashion niche.
Art Director at Polarzauber AG
April 1, 2025 - December 1, 2025
Art Direction for brand and event visuals, developing overarching concepts and event-specific visual language.
Visual Content & Art Direction at Beckers GmbH
November 1, 2025 - Present
Developed overarching visual concept and CI/CD system; created event-specific visual language; contributed to long-term strategic visual evolution of the brand.
Art Direction & Fashion Consultation at Just M&R GmbH
February 1, 2025 - Present
Led visual refresh of social media identity and content direction; established a more contemporary and cohesive brand aesthetic; produced ongoing content aligned with brand positioning and audience growth.

Education

Bachelor of Fine Arts: Graphic Design at Bilkent University
January 1, 2011 - January 1, 2015

Qualifications

Polish Poster Week
January 11, 2030 - March 19, 2026
British Vogue Attendance Certificate
January 1, 2016 - March 19, 2026
Designer Profile
July 1, 2021 - March 19, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Other