- Graphic Designer
Gabriela de Lacerda
- Rio de Janeiro, Brazil
- 20 projects
Hello! I’m Gabriela de Lacerda, a Brazilian designer based in Rio de Janeiro.
About
Hello! I’m Gabriela de Lacerda, a Brazilian designer based in Rio de Janeiro. I run GL Design Co., where I focus on branding, packaging, and communication for brands, agencies, and institutions. I’ve collaborated with Google Gemini, doTERRA, ICCI, Osklen, and Rio Bebidas, and I’ve crafted marketing materials for large-scale events such as Rio Carnival (2021–2024) and the Madonna Concert in Rio (2024).
My work spans online and offline materials—social media content, presentations, newsletters, landing pages, signage, banners, and editorial pieces. As Art Director at STA Comunicação, I’ve led live marketing visuals and brand activations, and I’ve designed packaging for Granado Pharmácias & Perfumaria Phebo. I’m passionate about turning strategy into compelling visuals that elevate brands and experiences.
- Joined February 2018
Skills· 19
Languages
- EnglishAdvanced
- PortugueseFluent
- Spanish; CastilianIntermediate
Industry experience
- Consumer Goods
- Healthcare
- Other
- Media & Entertainment
- Professional Services
- Retail
- Manufacturing
More experts in Rio de Janeiro, Brazil
Projects · 20
- Packaging Designer
- Packaging Designer
- Packaging Designer
- Packaging Designer
- Packaging Designer
- Packaging Designer
- Packaging Designer
Identity for Granado Exhibition in National Museum (Rio de Janeiro) graphicdesigner branding designer
- Graphic Designer
Branding, Visual Identity and Packaging Design graphicdesigner branding designer packaging
- Graphic Designer
Jobs: Rebranding and Visual Identity illustrator designer graphicdesigner print fashion
- Graphic Designer
Jobs: Design and Illustration illustrator designer graphicdesigner print fashion
- Designer
Work experience· 5 roles
Art Director · STA ComunicaçãoJun 2024 – Jan 2026 · 1 yr 8 mos
Art direction for live marketing events; developed and expanded key visuals, promotional materials, and brand activations. Projects included Rio Capital Mundial do Livro (Client: Brazilian Academy of Letters & City of Rio) ; 211 Years of Maricá (Client: City of Maricá) ; Hering Summer Campaign ; Passaporte Universitário (Client: City of Maricá) ; FLIM – Maricá Literary Festival (awarded 3 Gold Prizes on Eventex).
Art Director · ZhouseAug 2023 – Jan 2024 · 6 mos
Led on and offline art direction for oCanto Group, a regenerative tourism ecosystem. Development of menus, signage, manuals, maps, internal brand systems, banners, visual identities, email marketing, landing pages, event toolkits, paid media assets, social media content, and video editing.
Art Director · Cherry PlusSep 2022 – Sep 2023 · 1 yr 1 mo
Created digital and print campaigns, press kits, banners, and editorial materials. Developed brand identities and key visuals. Main clients included Mary Kay Brasil and Braé.
Founder & Lead Designer · GL Design Co.Jan 2020 – Present · 6 yrs 11 mos
Packaging Design Analyst · Granado Pharmácias & Perfumaria PheboJun 2019 – Nov 2020 · 1 yr 6 mos
Education
Bachelor in Visual Communicatio · ESPM RIO (Escola Superior de Propaganda e Marketing)2014 – 2017
Bachelor's degree in Graphic Design · ESPM - Escola Superior de Propaganda e Marketing2013 – 2017
MBA - Marketing, Branding e Growth · PUC - RS2024 – 2026
Certifications and awards
Graphic Production Course - SENAI2015
ABRE Packaging Award 2019 - Honored Professional2019 – 2026
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