Hello! I’m Gabriela de Lacerda, a Brazilian designer based in Rio de Janeiro. I run GL Design Co., where I focus on branding, packaging, and communication for brands, agencies, and institutions. I’ve collaborated with Google Gemini, doTERRA, ICCI, Osklen, and Rio Bebidas, and I’ve crafted marketing materials for large-scale events such as Rio Carnival (2021–2024) and the Madonna Concert in Rio (2024). My work spans online and offline materials—social media content, presentations, newsletters, landing pages, signage, banners, and editorial pieces. As Art Director at STA Comunicação, I’ve led live marketing visuals and brand activations, and I’ve designed packaging for Granado Pharmácias & Perfumaria Phebo. I’m passionate about turning strategy into compelling visuals that elevate brands and experiences.…

Gabriela de Lacerda

Hello! I’m Gabriela de Lacerda, a Brazilian designer based in Rio de Janeiro. I run GL Design Co., where I focus on branding, packaging, and communication for brands, agencies, and institutions. I’ve collaborated with Google Gemini, doTERRA, ICCI, Osklen, and Rio Bebidas, and I’ve crafted marketing materials for large-scale events such as Rio Carnival (2021–2024) and the Madonna Concert in Rio (2024). My work spans online and offline materials—social media content, presentations, newsletters, landing pages, signage, banners, and editorial pieces. As Art Director at STA Comunicação, I’ve led live marketing visuals and brand activations, and I’ve designed packaging for Granado Pharmácias & Perfumaria Phebo. I’m passionate about turning strategy into compelling visuals that elevate brands and experiences.…

Available to hire

Hello! I’m Gabriela de Lacerda, a Brazilian designer based in Rio de Janeiro. I run GL Design Co., where I focus on branding, packaging, and communication for brands, agencies, and institutions. I’ve collaborated with Google Gemini, doTERRA, ICCI, Osklen, and Rio Bebidas, and I’ve crafted marketing materials for large-scale events such as Rio Carnival (2021–2024) and the Madonna Concert in Rio (2024).

My work spans online and offline materials—social media content, presentations, newsletters, landing pages, signage, banners, and editorial pieces. As Art Director at STA Comunicação, I’ve led live marketing visuals and brand activations, and I’ve designed packaging for Granado Pharmácias & Perfumaria Phebo. I’m passionate about turning strategy into compelling visuals that elevate brands and experiences.

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Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Founder & Lead Designer at GL Design Co.
January 1, 2020 - Present
Founder of an independent design studio focused on branding, packaging, and communication projects for brands, agencies, and institutions (Google Gemini, doTERRA, ICCI, Osklen, Lotusfarma, Rio Bebidas). Developed marketing materials for large-scale events such as Rio Carnival (2021–2024) and the Madonna Concert – Rio (2024). Created online and offline materials, including social media content, presentations, newsletters, landing pages, signage, banners, and editorial pieces.
Art Director at STA Comunicação
June 1, 2024 - January 1, 2026
Art direction for live marketing events; developed and expanded key visuals, promotional materials, and brand activations. Projects included Rio Capital Mundial do Livro (Client: Brazilian Academy of Letters & City of Rio) ; 211 Years of Maricá (Client: City of Maricá) ; Hering Summer Campaign ; Passaporte Universitário (Client: City of Maricá) ; FLIM – Maricá Literary Festival (awarded 3 Gold Prizes on Eventex).
Packaging Design Analyst at Granado Pharmácias & Perfumaria Phebo
June 1, 2019 - November 1, 2020
Designed and developed packaging for one of Brazil’s most traditional beauty and wellness brands. Participated in new product development, line extensions, and brand research. Worked with rigid boxes, labels, tins, composite packaging, and specialty materials. Coordinated directly with national and international suppliers. Applied both analog and digital techniques such as illustration, lettering, calligraphy, watercolor, and gouache. Managed finalization and followed production through print and manufacturing.
Art Director at Zhouse
August 1, 2023 - January 1, 2024
Led on and offline art direction for oCanto Group, a regenerative tourism ecosystem. Development of menus, signage, manuals, maps, internal brand systems, banners, visual identities, email marketing, landing pages, event toolkits, paid media assets, social media content, and video editing.
Art Director at Cherry Plus
September 1, 2022 - September 1, 2023
Created digital and print campaigns, press kits, banners, and editorial materials. Developed brand identities and key visuals. Main clients included Mary Kay Brasil and Braé.

Education

Bachelor in Visual Communicatio at ESPM RIO (Escola Superior de Propaganda e Marketing)
August 4, 2014 - October 10, 2017
Bachelor's degree in Graphic Design at ESPM - Escola Superior de Propaganda e Marketing
January 1, 2013 - January 1, 2017
MBA - Marketing, Branding e Growth at PUC - RS
January 1, 2024 - January 22, 2026

Qualifications

Graphic Production Course - SENAI
August 17, 2015 - October 17, 2015
ABRE Packaging Award 2019 - Honored Professional
January 1, 2019 - January 22, 2026

Industry Experience

Consumer Goods, Healthcare, Other, Media & Entertainment, Professional Services, Retail, Manufacturing
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