Brand & visual designer with 4+ years of experience across fashion, lifestyle, hospitality, and creative industries. Specializing in visual identity systems, branding, packaging, digital marketing, and web design, I create thoughtful and cohesive brand experiences that balance strategy with elevated aesthetics. My work spans from developing brand foundations and campaign visuals to designing web graphics, social content, and customer-facing touchpoints for emerging and growing brands. For examples of my work: _Website not available. Sign in: https://www.twine.net/signup_…

Gloria Guo

Brand & visual designer with 4+ years of experience across fashion, lifestyle, hospitality, and creative industries. Specializing in visual identity systems, branding, packaging, digital marketing, and web design, I create thoughtful and cohesive brand experiences that balance strategy with elevated aesthetics. My work spans from developing brand foundations and campaign visuals to designing web graphics, social content, and customer-facing touchpoints for emerging and growing brands. For examples of my work: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Brand & visual designer with 4+ years of experience across fashion, lifestyle, hospitality, and creative industries. Specializing in visual identity systems, branding, packaging, digital marketing, and web design, I create thoughtful and cohesive brand experiences that balance strategy with elevated aesthetics. My work spans from developing brand foundations and campaign visuals to designing web graphics, social content, and customer-facing touchpoints for emerging and growing brands.

For examples of my work: Website not available. Sign in: https://www.twine.net/signup

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Work Experience

Freelance Designer at Gloria JX Guo
October 1, 2025 - Present
Specializing in branding and illustration; developed comprehensive brand identities for clients across food, retail, and fashion, translating brand positioning into cohesive visual systems and applying them across packaging and physical brand collateral; partnered directly with clients to define brand direction, aligning visual identity with business goals and target audiences; produced commissioned illustrations for brands, applied across social media, merchandise, and physical products.
Visual Curator (Contract) at Apple
February 1, 2024 - July 1, 2024
Evaluated machine-generated visuals for stylistic consistency, coherence, and quality to support model refinement; defined visual standards for generative outputs by identifying patterns in high-quality results and diagnosing edge cases; constructed complex visual compositions to improve dataset quality and expand the system’s generative capability; partnered with ML engineers and data scientists to align visual outcomes with technical and stylistic goals.
Graphic Designer at Alex & Ani
October 30, 2022 - October 30, 2023
Developed campaign concepts and visual directions for seasonal launches, translating brand strategy into cohesive multi-channel executions; Designed integrated brand assets across email, e-commerce, paid media, and retail environments, ensuring consistency across digital and physical touchpoints; Produced brand-aligned creative assets for licensed collaborations, partnering with internal teams and external partners.

Education

M.A. in Service Design at The Royal College of Art
September 1, 2024 - October 1, 2025
B.A. in Art & Design at University of Southern California
January 11, 2030 - May 8, 2026
B.A. in Economics at University of Southern California
January 11, 2030 - May 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services
    uniE621 Café Pedlar
    Creating a logo and brand for a London café rooted in care, craft, and community.…
    paper Café Pedlar

    Created the logo and brand kit for a London Café rooted in care, craft, and community. Developed physical collateral including packaging, merchandise, and printed goods.